For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.
Amsterdam School of Communication Research / ASCoR ASCoR

Prof. dr. E.G. (Edith) Smit

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Photographer: Jeroen Oerlemans
Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C9.07
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Profiel

    Short bio

    Prof. dr. Edith G. Smit (PhD 1999) is full professor of Persuasion and Consumer Empowerment (>2009) at the Amsterdam School of Communication Research, University of Amsterdam, as well as chair of the university’s Senate (>2022). From 2013 to 2020, she was the director of the Graduate School of Communication, and responsible for three master’s programs (appr. 500 students yearly). She was program director within the department before that (2009-2012), and actively involved with the European Advertising Academy (president), DDMA Privacy Authority (member), and SWOCC (director and chair of the board) for many years. Her expertise includes persuasion and empowerment, applied in the domain of health, media, as well as sustainability. She studied and taught about persuasion and resistance strategies in digital media, medical television programs, how low(er) literate people understand complex health information, consumers’ attention to advertising and packaging while multitasking, sustainability, and effects of privacy concerns.

  • Publications

    2024

    2023

    2022

    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2022). Is voice really persuasive? The influence of modality in virtual assistant interactions and two alternative explanations. Internet Research, 32(7), 402-425. https://doi.org/10.1108/INTR-03-2022-0160 [details]
    • Ischen, C., Meijers, M. H. C., Vandeberg, L., & Smit, E. G. (2022). Seen as green? Assessing the salience and greenness of environmentally friendly packaging cues. Journal of Food Products Marketing, 28(1), 31-48. Advance online publication. https://doi.org/10.1080/10454446.2022.2038757 [details]
    • Koslow, S., Sameti, A., van Noort, G., Smit, E. G., & Sasser, S. L. (2022). When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity? Journal of Advertising, 51(3), 385-405. Advance online publication. https://doi.org/10.1080/00913367.2021.1980469 [details]
    • Larivière, B., & Smit, E. G. (2022). People–planet–profits for a sustainable world: Integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms. Journal of Service Management, 33(4/5), 507-519. https://doi.org/10.1108/JOSM-01-2022-0033 [details]
    • Rohm, S., Hopp, F. R., & Smit, E. G. (2022). Exposure to serial audiovisual narratives increases empathy via vicarious interactions. Media Psychology, 25(1), 106-127. Advance online publication. https://doi.org/10.1080/15213269.2021.1879654 [details]

    2021

    2020

    2019

    • Brandes, K., Linn, A. J., van Weert, J. C. M., Verdam, M. G. E., & Smit, E. G. (2019). The effects of persuasive messages on cancer patients’ attitudes, norms and intention to express concerns. Patient Education and Counseling, 102(3), 443-451. https://doi.org/10.1016/j.pec.2018.10.031 [details]
    • Linn, A. J., van Weert, J. C. M., Gebeyehu, B. G., Sanders, R., Diviani, N., Smit, E. G., & van Dijk, L. (2019). Patients’ Online Information-Seeking Behavior Throughout Treatment: The Impact on Medication Beliefs and Medication Adherence. Health Communication, 34(12), 1461-1468. https://doi.org/10.1080/10410236.2018.1500430 [details]
    • Linn, A. J., van der Goot, M. J., Brandes, K., van Weert, J. C. M., & Smit, E. G. (2019). Cancer patients’ needs for support in expressing instrumental concerns and emotions. European Journal of Cancer Care, 28(6), Article e13138. https://doi.org/10.1111/ecc.13138 [details]
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Willems, W., & Smit, E. G. (2019). Paradoxical side effects of green advertising: How purchasing green products may instigate licensing effects for consumers with a weak environmental identity. International Journal of Advertising, 38(8), 1202-1223. https://doi.org/10.1080/02650487.2019.1607450 [details]
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Zebregs, S., & Smit, E. G. (2019). Taking Close Others' Environmental Behavior Into Account When Striking the Moral Balance? Evidence for Vicarious Licensing, Not for Vicarious Cleansing. Environment and Behavior, 51(9-10), 1027–1054. Advance online publication. https://doi.org/10.1177/0013916518773148 [details]
    • Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2019). “I was right about vaccination”: Confirmation bias and health literacy in online health information seeking. Journal of Health Communication, 24(2), 129-140. https://doi.org/10.1080/10810730.2019.1583701 [details]
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660. https://doi.org/10.1108/EJM-11-2017-0896 [details]
    • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2019). Consumer view on personalized advertising: Overview of self-reported benefits and concerns. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 53-66). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_5 [details]
    • Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Protective behavior against personalized ads: Motivation to turn personalization off. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), Article 1. https://doi.org/10.5817/CP2019-2-1 [details]
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2019). App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps. Journal of Consumer Affairs, 53(3), 1056-1083. Advance online publication. https://doi.org/10.1111/joca.12218 [details]

    2018

    • Linn, A. J., van Dijk, L., van Weert, J. C. M., Gebeyehu, B. G., van Bodegraven, A. A., & Smit, E. G. (2018). Creating a synergy effect: A cluster randomized controlled trial testing the effect of a tailored multimedia intervention on patient outcomes. Patient Education and Counseling, 101(8), 1419-1426. https://doi.org/10.1016/j.pec.2018.03.017 [details]
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2018). The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns. Decision support systems, 106, 44-52. Advance online publication. https://doi.org/10.1016/j.dss.2017.12.003 [details]
    • van der Goot, M. J., Rozendaal, E., Opree, S. J., Ketelaar, P. E., & Smit, E. G. (2018). Media generations and their advertising attitudes and avoidance: A six-country comparison. International Journal of Advertising, 37(2), 289-308. Advance online publication. https://doi.org/10.1080/02650487.2016.1240469 [details]

    2017

    • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2017). Framing in entertainment-education: Effects on processes of narrative persuasion. Health Communication, 32(12), 1501-1509. https://doi.org/10.1080/10410236.2016.1234536 [details]
    • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2017). ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), 107-120. Advance online publication. https://doi.org/10.1080/02650487.2016.1186950 [details]
    • Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2017). Understanding the interplay of cancer patients’ instrumental concerns and emotions. Patient Education and Counseling, 100(5), 839-845. https://doi.org/10.1016/j.pec.2017.02.002 [details]
    • Meppelink, C. S., van Weert, J. C. M., Brosius, A., & Smit, E. G. (2017). Dutch health websites and their ability to inform people with low health literacy. Patient Education and Counseling, 100(11), 2012-2019. https://doi.org/10.1016/j.pec.2017.06.012 [details]
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. Journal of Advertising, 46(4), 455-472. https://doi.org/10.1080/00913367.2017.1372233 [details]
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening. Human Communication Research, 43(2), 295-314. Advance online publication. https://doi.org/10.1111/hcre.12106 [details]
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36(5), 779-797. https://doi.org/10.1080/02650487.2017.1348042 [details]
    • Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-18731-6_15 [details]
    • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2017). The Role of Customization, Brand Trust, and Privacy Concerns in Advergaming. International Journal of Advertising, 36(1), 60-81. Advance online publication. https://doi.org/10.1080/02650487.2016.1186951 [details]
    • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues. Food Quality and Preference, 62, 71-79. Advance online publication. https://doi.org/10.1016/j.foodqual.2017.06.007 [details]
    • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. Appetite, 109, 73-82. Advance online publication. https://doi.org/10.1016/j.appet.2016.11.021 [details]

    2016

    2015

    2014

    • Dahlen, M., Rosengren, S., & Smit, E. (2014). Why the Marketer's View Matters as Much as the Message: speaking down to the consumer speaks badly to a brand's image. Journal of Advertising Research, 54(3), 304-312. https://doi.org/10.2501/JAR-54-3-304-312 [details]
    • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2014). Een communicatietypologie voor het bespreken van therapietrouwbarrières. PW Wetenschappelijk Platform, 8(3), 43-48. Article A1410. http://www.pw.nl/wp/2014wp03/a1410 [details]
    • Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. https://doi.org/10.1016/j.chb.2013.11.008 [details]
    • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication : IJoC, 8, 2755-2777. http://ijoc.org/index.php/ijoc/article/view/2556 [details]

    2013

    • Linn, A. J., van Dijk, L., Smit, E. G., Jansen, J., & van Weert, J. C. M. (2013). May you never forget what is worth remembering: the relation between recall of medical information and medication adherence in patients with inflammatory bowel disease. Journal of Crohn's & Colitis, 7(11), e543-e550. https://doi.org/10.1016/j.crohns.2013.04.001 [details]
    • Linn, A. J., van Weert, J. C. M., Smit, E. G., Perry, K., & van Dijk, L. (2013). 1+1=3? The systematic development of a theoretical and evidence-based tailored multimedia intervention to improve medication adherence. Patient Education and Counseling, 93(3), 381-388. https://doi.org/10.1016/j.pec.2013.03.009 [details]
    • Maslowska, E., Smit, E. G., & van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. https://doi.org/10.2501/IJA-32-4-487-511 [details]
    • Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2013). Consuming green, living green? The moderating effect of identity relevance on the licensing effect. European Advances in Consumer Research, 10, 292-293. http://acrwebsite.org/volumes/1014138/volumes/v10e/E-10 [details]
    • Smit, E. G., Neijens, P. C., & Heath, R. (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32(1), 65-84. https://doi.org/10.2501/IJA-32-1-065-084 [details]
    • Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. The International Journal on Media Management : JMM, 15(1), 43-65. https://doi.org/10.1080/14241277.2012.756815 [details]
    • Voorveld, H., Smit, E., & Neijens, P. (2013). Cross-media advertising: brand promotion in an age of media convergence. In S. Diehl, & M. Karmasin (Eds.), Media and convergence management (pp. 117-133). Springer. https://doi.org/10.1007/978-3-642-36163-0_9 [details]
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 365-378). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_28 [details]

    2012

    • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2012). Words that make pills easier to swallow: a communication typology to address practical and perceptual barriers to medication intake behavior. Patient Preference and Adherence, 6, 871-885. https://doi.org/10.2147/PPA.S36195 [details]
    • Masłowska, E., Smit, E., & van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych. In W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego (pp. 245-260). Wydawnictwo Wyższej Szkoły Bankowej. [details]
    • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41(2), 25-37. https://doi.org/10.2753/JOA0091-3367410202 [details]
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. https://doi.org/10.1080/13527266.2011.567457 [details]

    2011

    2010

    • Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Advertising media selection and planning. In M. A. Belch, & G. E. Belch (Eds.), Wiley international encyclopedia of marketing - Vol. 4: Advertising and integrated communication (pp. 22-29). John Wiley & Sons. https://doi.org/10.1002/9781444316568.wiem04010 [details]
    • Schijns, J. M. C., & Smit, E. G. (2010). Custom magazines: where digital page-turn editions fail. Journal of International Business and Economics, 10(4), 24-37. http://www.customermedia.nl/documenten/JIBE20103.pdf [details]
    • Smit, E. (2010). Customer media. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 177-179). Noordhoff. [details]
    • Smit, E., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 31-38). (Relatiemedia; No. 3). Customer Media Council. [details]
    • Voorveld, H., Neijens, P., & Smit, E. (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. https://doi.org/10.2501/S0021849910091452 [details]
    • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on readers’ reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=51923975&site=ehost-live [details]
    • van Reijmersdal, E., Smit, E., & Neijens, P. (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29(2), 279-301. https://doi.org/10.2501/S0265048710201154 [details]
    • van den Boom, S., & Smit, E. (2010). Dichterbij komt dichterbij. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 215-222). (Relatiemedia; No. 3). Customer Media Council. [details]

    2009

    2008

    2007

    • Moorman, M., Neijens, P. C., & Smit, E. G. (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36(1), 125-141. [details]
    • Smit, E., Bronner, F., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627-633. https://doi.org/10.1016/j.jbusres.2006.06.012 [details]
    • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of TV brand placement on brand image. Psychology & Marketing, 24(5), 403-420. https://doi.org/10.1002/mar.20166 [details]

    2006

    2005

    • Moorman, M., Neijens, P. C., & Smit, E. G. (2005). The effects of program responses on the processing of commercials placed at various positions in the program and the block. Journal of Advertising Research, 45(1), 1-11. https://doi.org/10.1017/S0021849905050166
    • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2005). Het effect van tv brand placement op merkimago. Tijdschrift voor Communicatiewetenschap, 33(3), 287-297.
    • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2005). Readers' reactions to mixtures of advertising and editorial content in magazines. Journal of Current Issues and Research in Advertising, 27(2), 39-53.

    2004

    • Smit, E. G. (2004). Markenpersonlichkeit beim Wort genommen: Marken sind wie wirkliche Menschen. Research & Results, Magazin fur Media-, Markt- und Werbefoschung, 1(1), 60-61.
    • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2004). Invloed van format en tijdschriftkenmerken op aandacht, waardering en acceptatie van mengvormen van reclame en redactionele inhoud. Tijdschrift voor Communicatiewetenschap, 32(2), 128-141.

    2003

    • Cramer, K. V. B., Neijens, P. C., & Smit, E. G. (2003). Advertising and the prominence of the corporate brand. In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising (pp. 111-132). Copenhagen: CBS Press. [details]
    • Moorman, M., Neijens, P. C., & Smit, E. G. (2003). Program context effects on commercial processing. In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising (pp. 177-188). Copenhagen: CBS Press. [details]
    • Neijens, P. C., & Smit, E. G. (2003). Audience reactions towards non-spot advertising: Influence of viewer and program characteristics. In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising (pp. 266-283). Copenhagen: CBS Press. [details]
    • Smit, E. G., van den Berge, E., & Franzen, G. (2003). Brands are just like real people! In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising (pp. 22-43). Copenhagen: CBS Press. [details]

    2002

    • Moorman, M., Neijens, P. C., & Smit, E. G. (2002). The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting. Journal of Advertising, 16(4), 27-40. [details]
    • Neijens, P. C., & Smit, E. G. (2002). Media strategies in campaigns: The fight for attention. In C. G. Bartels, & W. J. A. Nelissen (Eds.), Marketing for sustainability: towards transactional policy-making (pp. 141-149). IOS Press. [details]
    • Neijens, P. C., & Smit, E. G. (2002). Publieksreacties op non-spot advertising: Invloed van kijkers- en programmakenmerken. Tijdschrift voor Communicatiewetenschap, 30(3), 195-211. [details]
    • Smit, E. G. (2002). Een merk in mensentermen. Tijdschrift voor Marketing, 6, 58. [details]

    2001

    • van der Lee, A. M., & Smit, E. G. (2001). Advertising framed: An exploratory study of advertising frameworks in financial service advertising. Document Design, 2(2), 157-161. [details]

    2000

    • Smit, E. G., & Neijens, P. C. (2000). Segmentation based on affinity for advertising. Journal of Advertising Research, 40(4), 35-43. [details]

    1999

    • Smit, E. G., & Elberse, A. J. T. (1999). Understanding web advertising use. TIC : trends in communication, 5, 63-83.
    • Smit, E. G., & Elberse, A. J. T. (1999). Understanding web advertising use. TIC : trends in communication, 5, 63-83. [details]

    1998

    • Elberse, A. J. T., & Smit, E. G. (1998). In line with online readers: Studying the users of online newspapers. In J. Tonnemacher, & C. Neuberger (Eds.), Online-Die Zukunft der Zeitungen Germany: Westdeutscher verlag.
    • Neijens, P. C., & Smit, E. G. (1998). Onderzoek naar bereikskwaliteit. In P. C. Neijens, & A. K. den Boon (Eds.), Media & reclame; editie 1998-1999 (pp. 413-438). Groningen: Wolters-Noordhoff.
    • Neijssel, H., & Smit, E. G. (1998). TV-baby's doen twee dingen tegelijk: De radiofunctie van muziekzenders. Tijdschrift voor Communicatiewetenschap, 26(1), 50-54.
    • Smit, E. G., & Elberse, A. J. T. (1998). Understanding Web Advertising Use. TIC : trends in communication, 5.
    • Smit, E. G., & Neijens, P. C. (1998). Mediaplanning. In A. A. van Ruler, V. Damoiseaux, & A. Weisink (Eds.), Effectiviteit in communicatiemanagement. Zoektocht naar criteria voor professioneel succes Deventer: Samsom.
    • Smit, E. G., & Neijssel, H. (1998). TV-Baby's Doen Twee Dingen Tegelijk: De Radiofunctie van Muziekzenders. Tijdschrift voor Communicatiewetenschap, 26(1), 50-54.

    1996

    • Neijens, P. C., & Smit, E. G. (1996). Onderzoek naar bereikskwaliteit. In P. C. Neijens, & A. K. den Boon (Eds.), Media en reclame Groningen: Wolters Noordhoff. [details]

    2012

    • Maslowska, E., Smit, E. G., & van den Putte, B. (2012). Written just for me?! The persuasiveness of personalized communication and the role of consumer-related factors. European Advances in Consumer Research, 9. https://www7511.ssldomain.com/acrwebsite/assets/PDFs/European%20ACR%20Proceedings%20Vol%209.pdf
    • Muntinga, D. G., Smit, E., & Moorman, M. (2012). Social media DNA: how brand characteristics shape COBRAs. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 121-135). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_10 [details]
    • Tolboom, M., Bronner, F., & Smit, E. (2012). The potential danger of negative free publicity for the consumer-brand relationship. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 391-402). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_30 [details]

    2011

    2010

    2009

    • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: a holistic exploration of motivations for brand-related social media use. (SWOCC working paper series; No. 1). SWOCC. [details]
    • Smit, E., Meppelink, C., & Neijens, P. (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Garant. [details]
    • Tolboom, M., Smit, E., & Bronner, F. (2009). The impact of different media messages on the development of strong consumer-brand relationships. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and content (pp. 213-224). Garant. [details]
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Garant. [details]
    • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Garant. [details]

    2008

    • Moorman, M., Neijens, P. C., & Smit, E. G. (2008). Match-involvement during the 2006 FIFA world cup: its determinants and its effects on advertising processing. In K. Podkar, & Z. Jančič (Eds.), Corporate and marketing communications as a strategic resource : response to contemporary use, challenges and criticism (pp. 299-300). Fakulteta za družbene vede. http://www.cmc-conference.com/
    • Neijens, P. C., Smit, E. G., & Moorman, M. (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar, & Z. Jančič (Eds.), Corporate and marketing communications as a strategic resource : response to contemporary use, challenges and criticism (pp. 301-306). University of Ljubljana, Faculty of Social Sciences.

    2007

    • Smit, E. G. (2007). Relatiemedia moeten transparant en geloofwaardig zijn. Merk & Reputatie, 13(3), 58-59. [details]
    • Smit, E. G., & Neijens, P. C. (2007). It’s all about catching readers’ attention. In S. Diehl, & R. Terlutter (Eds.), International advertising and communication: New insights and empirical findings. Wiesbaden, Germany: Gabler Verlag/Deutscher Universitätsverlag. [details]
    • Storey, R., & Smit, E. G. (2007). The creative brief and its strategic role in the campaign development process. In G. J. Tellis, & T. Ambler (Eds.), Handbook of advertising (pp. 173-185). London, UK: Sage. [details]

    2006

    • Smit, E. G., Neijens, P. C., & Stuurman, M. (2006). It's all about catching readers' attention. In S. Diehl, & R. Terlutter (Eds.), International advertising and communication: Current insights and empirical findings. (pp. 43-68). Wiesbaden: Deutscher Universitäts-Verlag.

    2005

    • Smit, E. G., & Neijens, P. C. (2005). Success factors in newspaper advertising. In S. Diehl, R. Terlutter, & P. Weinberg (Eds.), Advertising and Communication (pp. 55-60). Saarbruecken: Saarland University.
    • Smit, E. G., Bronner, A. E., & Tolboom, M. E. (2005). Brand relationship Quality: Why relationships between consumers and their brands differ. In S. Diehl, R. Terlutter, & P. Weinberg (Eds.), Advertising and Communication (pp. 120-129). Saarbruecken: Saarland University.
    • van Ruler, A. A., Elving, W. J. L., van den Hooff, B. J., Smit, E. G., & Verhoeven, P. (2005). Communicatiemanagement : in communicatiewetenschappelijk perspectief. Amsterdam: Boom. [details]
    • van Ruler, A. A., Elving, W. J. L., van den Hooff, B. J., Verhoeven, P., & Smit, E. G. (2005). Communicatiemanagement in communicatiewetenschappelijk perspectief. Amsterdam: Boom.

    2004

    • Neijens, P. C., Hess, C., van den Putte, S. J. H. M., & Smit, E. G. (2004). Content and media factors in advertising. Amsterdam: Spinhuis Publishers.

    2003

    • Neijens, P. C., & Smit, E. G. (2003). De kracht van adverteren in dagbladen en dagbladmagazines. (SWOCC dossier; No. 5). Amsterdam: SWOCC. [details]

    2001

    • Smit, E. G. (2001). De functie van reclame: informatie of behang? Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2001, 9-26. [details]

    2000

    • Neijens, P. C., & Smit, E. G. (2000). Onderzoek naar bereikskwaliteit. In A. K. den Boon, & P. C. Neijens (Eds.), Media & Reclame: Mediaplanning en bereiksonderzoek. (pp. 413-435). Groningen: Wolters-Noordhoff. [details]
    • Smit, E. G., & Moorman, M. (2000). Buitenreclameonderzoek. In A. den Boon, & P. C. Neijens (Eds.), Media & Reclame: Mediaplanning en bereiksonderzoek. (pp. 343-357). Groningen: Wolters-Noordhoff. [details]
    • Smit, E. G., & Neijens, P. C. (2000). New ways to measure media use amidst media abundance. In Innovative ways to measure people. (CD-rom, section 6). Amsterdam: ESOMAR. [details]

    1999

    • Smit, E. G. (1999). Mass Media advertising: Information or wallpaper? Amsterdam: Spinhuis. [details]
    • Smit, E. G., & Elberse, A. J. T. (1999). In line with online readers: Studying the users of online newspapers. In J. Tonnemacher, & C. Neuberger (Eds.), Online- die Zukunft der Zeitung? (pp. 199-218). Opladen/Wiesbaden: Westdeutscher verlag. [details]
    • Smit, E. G., & Neijens, P. C. (1999). Mediabeinvloeding te midden van overvloed. In P. C. Neijens, J. J. Cuilenburg, & O. Scholten (Eds.), Media in overvloed Amsterdam: University Press. [details]

    1997

    • Smit, E. G., Dokter, N., & Smith, B. (1997). Reclame-irritatie. (SWOCC, publicatienummer 5). Amsterdam: vakgroep communicatiewetenschap. [details]

    2016

    • Vandeberg, L., Wennekers, A. M., Murre, J. M. J., & Smit, E. G. (2016). Implicit and explicit measures: what their dissociations reveal about the workings of advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 269-279). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_21 [details]

    2011

    • van Meurs, L., Smit, E., & Boerman, S. (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79. http://www.intomartgfk.nl/imperia/md/content/intomart/gfk_jaargids_2011.pdf [details]
    • van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. (SWOCC; No. 56). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2009

    • Smit, E. (2009). SWOCC's signaalfunctie. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit, & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (pp. 53-55). (SWOCC publicatie; No. 50). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]
    • Smit, E., & Meppelink, C. (2009). CMB-schaal doorstaat praktijkproef. In S. van den Boom (Ed.), Customer media in de praktijk: 122 cases uit Nederland en België (pp. 27-31). (Relatiemedia; No. 2). Customer Media Council. [details]

    2007

    • Smit, E. (2007). Ver-BINDING: Interne en externe relatiemedia als verbinding tussen mensen en organisaties. (Oratiereeks). Vossiuspers UvA. [details]

    2005

    • Franzen, G., & Smit, E. G. (2005). De visie van SWOCC op: Het merk na nu. Clou, 4(20), 28.

    2004

    • Neijens, P. C., & Smit, E. G. (2004). Adverteren tussen redactie loont niet. Adformatie, 8, 3.
    • Neijens, P. C., & Smit, E. G. (2004). De do's en don'ts van adverteren. Cebuco Nieuws, 6, 2.
    • Neijens, P. C., & Smit, E. G. (2004). De do's en don'ts van dagbladadvertenties. Marketingfacts.nl.
    • Neijens, P. C., & Smit, E. G. (2004). Nieuw onderzoek: De kracht van adverteren in dagbladen en dagbladmagazines. PCM Adlines.
    • Neijens, P., & Smit, E. (2004). De kracht van adverteren in dagbladen en dagbladmagazines: inzichten in bereik en waardering van advertenties in dagbladen en dagbladmagazines op basis van het Reclame Reactie Onderzoek van PCM in de periode 1996-2000. - 2e dr. (SWOCC dossier; No. 5). SWOCC. [details]
    • van den Berg, M., Duijnisveld, E., & Smit, E. (2004). De logica van likeability. (SWOCC publicatie; No. 27). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    1999

    • Smit, E. G., Willems, S., & Koppe, I. (1999). Commerciele Communicatie & Het Internet--Case 1: De ING Bank. n.v.t.: Unknown Publisher. [details]

    1998

    • Neijens, P. C., & Smit, E. G. (1998). De operationalisering van bereik en verwerkingsvariabelen in tracking research. Unknown Publisher.
    • Smit, E. G. (1998). Opzet en gedeeltelijke analyse lezersonderzoek voor het computertijdschrift PC-Active. Unknown Publisher.
    • Smit, E. G., & Neijens, P. C. (1998). Advies opzetten meetinstrument ten behoeve van reclametracking, getiteld Brand Trend (november 1997- 1998). Unknown Publisher.
    • Smit, E. G., & Neijens, P. C. (1998). De meting van reclamebereik in verschillende media. Unknown Publisher.
    • Smit, E. G., & Neijens, P. C. (1998). Het meten van reclamebereik voor verschillende media. Unknown Publisher.

    2011

    • Smit, E. G. (2011). Merk & Mens. SWOCC journal.

    2010

    • van Meurs, L., Smit, E. G., & Boerman, M. (2010). Wanneer kijken we naar tijdschriftadvertenties? Intomart GfK Nieuwsbrief.

    1998

    • Smit, E. G., & Neijens, P. C. (1998). Roep om accountability vindt gehoor in Londen. Adformatie, 26(7), 43-43.

    1997

    • Smit, E. G. (1997). Een hoogleraar mag niet wakker schudden! Over de werking van reclame en de kloof tussen wetenschap en praktijk. Discorsi, 30(4), 28-29. [details]

    2023

    • Ischen, C., Smit, E. G., & Wang, E. (2023). Assessing human-likeness perceptions: Measurement scales of conversational agents. Paper presented at CONVERSATIONS, Oslo, Norway.
    • Ischen, C., Smit, E. G., & Wang, E. (2023). Human-likeness perceptions of conversational agents in brand communication. Abstract from ICORIA 2023, Bordeaux, France.
    • Vos, A. L., de Bruijn, G. J., Klein, M. C. A., Boerman, S. C., Stuber, J. M., & Smit, E. G. (2023). The development and effects of SNapp, a just-in-time adaptive smartphone app intervention to increase step counts. Paper presented at International Communication Association Conference, Toronto, Ontario, Canada.
    • Vos, A. L., de Bruijn, G. J., Klein, M. C. A., Boerman, S. C., Stuber, J. M., & Smit, E. G. (2023). The development and effects of SNapp: A tailored smartphone app intervention to increase walking in adults of low socioeconomic position. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.

    2022

    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2022). Do virtual assistants become persuasive over time? Testing the reciprocal relationship of repeated interactions with a virtual assistant, trust, and persuasion. Abstract from the 72nd annual conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.
    • Vos, A. L., de Bruijn, G. J., Klein, M. C. A., & Smit, E. G. (2022). Step by step: Explaining differences in physical activity app use intention across socioeconomic strata by applying the Technology Acceptance Model. Abstract from Etmaal van de Communicatiewetenschappen 2022.

    2021

    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2021). Do virtual assistants become persuasive over time? Testing the reciprocal relationship of repeated interactions with a virtual assistant, trust, and persuasion. Abstract from ICORIA 2021.
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2021). Is voice really persuasive? The influence of modality in virtual assistant interactions and two alternative explanations. Abstract from Presentation at the 71st annual conference of the International Communication Association (ICA), 27-31 May 2021, Virtual Conference..
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2021). The persuasiveness of voice in virtual assistant interactions. Abstract from Etmaal van de Communicatiewetenschap.
    • Vos, A. L., de Bruijn, G. J., Klein, M. C. A., & Smit, E. G. (2021). From Start to Finish: Investigating Factors Related to Adoption and Discontinuance of Mobile Walking Apps. Abstract from European Conference on Health Communication (ECHC).
    • Vos, A. L., de Bruijn, G. J., Klein, M. C. A., & Smit, E. G. (2021). Why People Start and Stop Using Walking Apps: Technology Perceptions and Demographic and Behavioral Factors. Abstract from Etmaal van de Communicatiewetenschap 2021.

    2020

    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2020). The role of anthropomorphism and privacy concerns in chatbot interactions. Paper presented at Etmaal van de Communicatiewetenschap 2020.
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2020). Voice that tries to persuade. The influence of modality in digital assistant interactions. Abstract from AIRSI 2020, Huesca, Spain.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at Etmaal van de Communicatiewetenschap 2020.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at International Communication Association (ICA), Gold Coast, Australia.
    • Vos, A. L., de Bruijn, G. J., Klein, M. C. A., & Smit, E. G. (2020). Explaining Socioeconomic Differences in Walking App Use with the Technology Acceptance Model in a Population-Based Sample. Poster session presented at Kentucky Conference on Health Communication.

    2019

    • Ischen, C., Araujo, T. B., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2019). How important is agency? The persuasive consequences of interacting with a chatbot as a new entity. Paper presented at Human-Machine Communication Pre-Conference of the International Communication Association (ICA), Washington, D.C., United States.
    • Ischen, C., Meijers, M. H. C., & Smit, E. G. (2019). Seen as green? A multi-method investigation of green packaging material and green labeling on consumers’ perceived salience and greenness. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .
    • Ischen, C., Meijers, M. H. C., & Smit, E. G. (2019). Seen as green? A multi-method investigation of green packaging material and green labeling on consumers’ perceived salience and greenness. Poster session presented at International Communication Association (ICA), Washington, United States.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2019). Application of protection motivation theory to opting-out from personalised advertising. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Immersive advergames: Persuasiveness of branded immersive virtual reality games. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Inside advertising: The role of presence in the processing and consolidation of branded VR content. Paper presented at International Augmented and Virtual Reality Conference, München, Bavaria, Germany.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). ‘I can’t believe it’s not chocolate!’: Meaningful consumer-product interactions in branded virtual reality experiences. Paper presented at International Conference on Research in Advertising, Krems, Austria.

    2018

    • Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2018). A framework for developing interventions to support cancer patients in expressing concerns. Paper presented at 15th EACH conference on Communication in Healthcare, Porto, Portugal.
    • Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2018). “I was right about vaccinations”: How health literacy and existing beliefs result in confirmation bias. Abstract from International Communication Association, Prague 2018, .
    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2018). The Positive effect of related tweeting during a live television show on advertising effectiveness. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Consumer view on personalized marketing communication: Overview of benefits and concerns reported by the users . Abstract from International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Tracking interactions with personalized advertising: Why consumers (do not) want to see personalized ads?. Abstract from Amsterdam Privacy Conference 2018, Amsterdam, Netherlands.
    • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.

    2017

    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening In Real-Life. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening and advertising effectiveness: The moderating role of task relevance. Abstract from 67th International Communication Association Conference, San Diego, United States.
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). The effect of related multiscreening on advertising effectiveness. The mediating role of attention and program involvement. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2017). An exploratory study of personalised marketing from the perspective of the marketer. Abstract from ICORIA, Ghent, Belgium.
    • Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Media effects on public opinion about online privacy. Abstract from International Conference on Computational Social Science (IC2S2), Cologne, Germany.
    • Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Public debate on online marketing and privacy: Attention, topics and the sentiment of media coverage. Abstract from Etmaal van de Communicatiewetenschap.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). Exploring the impact of branded app intrusiveness on consumer trust. Paper presented at International Conference on Research in Advertising, Ghent, Belgium.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). Investigating the privacy trade-off in mobile apps: The roles of intrusiveness, app value, and privacy concerns. Abstract from Etmaal van de Communicatiewetenschap.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). The privacy trade-off in mobile apps: The roles of intrusiveness, app value, and privacy concerns. Paper presented at International Communication Association (ICA), San Diego, United States.

    2016

    • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2016). Making Brands Symbolic: How Self-Construal Affects Brand Endorsements on Social Media. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
    • Brandes, K., Linn, A. J., van Weert, J. C. M., & Smit, E. G. (2016). The effects of targeted messages on cancer patients’ affective attitudes, injunctive norms and intention to express concerns.. Abstract from Kentucky conference on health communication, Lexington, United States.
    • Brandes, K., Linn, A. J., van Weert, J. C. M., & Smit, E. G. (2016). The effects of theory-based messages on cancer patients’ attitudes, norms and intention to express concerns. Poster session presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2016). Patients’ concerns during and after cancer: How can online and offline communication offer support?. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2016). Patients’ descriptions of concerns during and after cancer and sources they use to communicate about concerns: New possibilities for the VR-CoDES?. Abstract from Verona network on sequence analyses XIV invitational workshop, Verona, Italy.
    • Linn, A. J., van Dijk, L., Smit, E. G., Gebeyehu, B. G., van Bodegraven, A. A., & van Weert, J. C. M. (2016). The effect of a tailored multimedia intervention on patient reported outcomes. Paper presented at Paper presented at ESPACOMP Conference (European Society for Patient Compliance and Persistance), Lisbon, Portugal.
    • Meijers, M. H. C., Verlegh, P., Noordewier, M., & Smit, E. G. (2016). Negative spill-over effects of charity event marketing. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). Suitable or not? Assessing the suitability of Dutch online health information for people with limited health literacy; results from a content analysis. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). The suitability of Dutch online health information for people with limited health literacy. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online information processing: The role of three mechanisms. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Results from two studies. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Revealing the underlying mechanisms. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). A Diary Study into the Prevalence of Multiscreening. Abstract from ICORIA 2016, Ljubljana, Slovenia.
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). An Eye-Tracking Study into Multiscreening: Viewing Behavior, Reporting, and Effects.. Abstract from International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). Consumers’ Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study. 107. Abstract from 2016 Annual Conference of the American Academy of Advertising, Seattle, WA, United States.
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Zwinkels, E. Y. M., & Smit, E. G. (2016). Is the TV still the first screen? An eye-tracking study on viewing behavior, reporting and effects of multiscreening. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2016). The role of customization, brand trust, and privacy concerns in advergaming: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2016). The effect of educational programs on consumers’ online behavioral advertising and cookie perceptions: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: assessing the current state of privacy knowledge and protection behavior of mobile app users: Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, the Netherlands.. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: privacy knowledge, concerns, self-efficacy, and protection behavior in mobile apps: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.

    2015

    • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2015). "We" are more likely to endorse than "I": The effects of self-construal and brand symbolism on online brand endorsements.
    • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2015). How consumers’ self-construal affects their intention to endorse brands on social media.
    • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2015). How consumers’ self-construal affects their intention to endorse brands on social media.
    • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2015). Signaling warmth: How brand warmth and symbolism affect online brand endorsements of non- and for-profits. Abstract from 65th Annual International Communication Association Conference, .
    • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Patients reports of barriers to expressing concerns during cancer consultations.. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Unraveling cancer patients’ intention to express concerns.. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Using video-testimonials to influence cancer patients’ attitudes, perceived social norm and intention to express concerns..
    • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Why don’t cancer patients express their concerns during consultations?.
    • Linn, A. J., van Dijk, L., Smit, E. G., Gebeyehu, B. G., van Bodegraven, A. A., & van Weert, J. C. M. (2015). The effect of a tailored multimedia intervention to improve medication adherence. Paper presented at Paper presented at the ICCH Conference (International Conference of Communication in Health Care), Heiderlberg, Germany.
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2015). Paradoxical effects of green communication frames effect. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening. 114. Paper presented at Paper presented at the Conference of the American Academy of Advertising, .
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the International Conference on Research in Advertising, .
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico., .
    • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2015). How game customization and brand trust affect persuasion in advergames - The role of consumer privacy concerns. Abstract from International Conference on Research in Advertising, London, UK, .
    • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2015). The role of consumer privacy concerns in advergame effectiveness. Abstract from Amsterdam Privacy Conference, Amsterdam, .
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree": The effect of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Amsterdam Privacy Conference 2015.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree"; The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam.
    • van Noort, G., Polegato, A., Smit, E. G., & Vliegenthart, R. (2015). Online privacy covered by Western newspapers: A cross-national analysis. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam.
    • van Noort, G., Voorveld, H. A. M., Wottrich, V. M., & Smit, E. G. (2015). Online behavioral advertising and cookie practices: Do educational programs empower consumers?. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK.
    • van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2015). Media generations and their advertising attitudes and avoidance: A six country comparison. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
    • van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2015). Media generations and their advertising attitudes and avoidance: A six country comparison. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.

    2014

    • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2014). Consumers' brand endorsements: A study into intentions to endorse different types of brands..
    • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2014). Why nonprofits are more liked: The effect of brand symbolism and warmth on consumers' intention to like brand pages on Facebook. Abstract from International Conference on Research in Advertising, Amsterdam, .
    • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2014). Exploring the determinants of cancer patients’ concern expression during a consultation.. Abstract from Paper presented at the meeting of the EACH International Conference on Communication in Healthcare, Amsterdam.
    • Linn, A. J., Diviani, N., Sanders, R., Smit, E. G., & van Weert, J. C. M. (2014). Patients’ medication related information seeking behavior during their treatment.. Abstract from Paper presented at the EACH International Conference of Communication in Healthcare, Amsterdam.
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2014). Consuming green, living green. Boundary conditions of the licensing effect.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam.
    • Meijers, M. H. C., Verlegh, P. W. J., & Smit, E. G. (2014). Green advertisments and green identity.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2014). Adapting health messages to health literacy level: The role of text difficulty and illustrations.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
    • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Are animations effective for people with low health literacy? Investigating the effects of spoken texts and dynamic visuals on information recall.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Less reading, more movement? What makes health animations effective in different health literacy groups?. Abstract from Paper presented at the Kentucky Conference on Health Communication, Lexington, USA.
    • Schinkel, S., van Weert, J. C. M., Smit, E. G., & Schouten, B. C. (2014). Are active patients fulfilling their information needs better? Differences between native-Dutch and Turkish-Dutch patients in the relation between patient participation during GP consultations and unfulfilled information needs.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Smit, E. G., van de Giessen, W., Vandeberg, L., & Voorveld, H. A. M. (2014). Advertising effects in a media multitasking environment. 57. Abstract from Paper presented at the Conference of the American Academy of Advertising. Atlanta, GA, .
    • Vandeberg, L., Murre, J. M. J., & Smit, E. G. (2014). Implicit measurement methods in advertising research: Their sense, nonsense, and application.. Abstract from Paper presented at the International Conference of Research in Advertising (ICORIA), Amsterdam, .
    • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2014). Effects of cross-media advertising: Explicit versus implicit measures.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
    • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., Segijn, C. M., & Bronner, A. E. (2014). Are online buyers driven by offline search? The role of online & offline media in the purchase process of different types of products. 68. Abstract from Paper presented at the conference of the American Academy of Advertising, Atlanta, GA, .
    • van Weert, J. C. M., Bolle, S., Brandes, K., Linn, A. J., Smit, E. G., de Haes, J. C. J. M., Loos, E. F., & Smets, E. M. A. (2014). Using the VR-CoDES in oncology: Two Amsterdam studies.. Abstract from Paper presented at the Verona Network on Sequence Analysis XII Invitational Workshop, Verona, Italy.
    • van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2014). Age differences in advertising avoidance and attitude toward advertising across media: A six country comparison.. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam.

    2013

    • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumer endorsement of charity and for-profit brands: The role of brand symbolism. 10. Abstract from Paper presented at the Workshop on Ownership and Decision Making, Vienna (AU), .
    • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumers' brand endorsements: A study Iito intentions to endorse different types of brands. Abstract from Paper presented at the meeting of the Association for Consumer Research (ACR), Chicago, IL, .
    • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumers' endorsement of companies and charities: The role of symbolism and visibility. Paper presented at Paper presented at 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
    • Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2013). The value of tailored communication when discussing medicines: Exploring the relation between patient satisfaction, medication beliefs and adherence. Poster session presented at Poster presented at the European Society for Patient COMpliance and Persistance conference, Budapest, Hungary.
    • Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2013). Understanding patient’s medication beliefs: The importance of patient satisfaction. Poster session presented at Poster presented at the 27th conference of the European Health Psychology Society, Bordeaux, France.
    • Maslowska, E. H., Smit, E. G., & van den Putte, B. (2013). "You can make a difference!" Applying customization to fundraising messages. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
    • Maslowska, E. H., Smit, E. G., & van den Putte, B. (2013). Comparing the effectiveness of personalization and tailoring for charitable fundraising campaigns. Abstract from Paper presented at the annual meeting of the International Communication Association (ICA), London, UK, .
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Consuming green, living green. Boundary conditions of the licensing effect. Abstract from Paper presented at the EACR conference, Barcelona, Spain.
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
    • Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2013). Consuming green, living green. Boundary conditions of the licensing effect. Poster session presented at Poster presented at the ACR conference, Chicago, USA.
    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Effective communication for people with limited health literacy. Abstract from Paper presented at the International Conference on Communication in Healthcare, Montreal, Canada.
    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Tailoring online health materials to improve message processing and comprehension: What strategy works best for people with low health literacy?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
    • Muntinga, D. G., Moorman, M., Verlegh, P. W. J., & Smit, E. G. (2013). Who creates brand-related content - and why? A social influence and motivation perspective. Poster session presented at Poster presented at the annual meeting of the International Communication Association, London, United Kingdom, .
    • Muntinga, D. G., Moorman, M., Verlegh, P. W. J., & Smit, E. G. (2013). Who creates user-generated brand-related content, and why?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
    • Schinkel, S., van Weert, J. C. M., Kester, J., Smit, E. G., & Schouten, B. C. (2013). Health information search of native-Dutch and Turkish-Dutch GP patients and its relation with patient participation. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
    • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: How privacy concerned groups cope with online behavioral advertising. Paper presented at Paper presented at the AAA Global Conference.
    • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: do we know how to cope?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap.
    • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2013). Explicit and implicit brand memory and evaluation in cross-media advertising. Abstract from Paper presented at the bi-annual Winter Conference of the NVP (Nederlandse Vereniging voor Psychonomie), Egmond aan Zee, The Netherlands, .
    • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2013). The effects of cross-media advertising on explicit and implicit memory and brand choice. Abstract from Paper presented at the ICORIA Conference, Zagreb, Croatia, .
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). Disclosing online behavioral advertising: Effects of the cookie-icon. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
    • van de Giessen, W., Smit, E. G., & Voorveld, H. A. M. (2013). "Background Noise". A study on the processing of radio advertising while media multitasking.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .

    2012

    • Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2012). The value of tailored communication for chronic patients.. Abstract from Paper presented at the meeting of the European Association for Communication in Healtchare, St. Andrews, Schotland.
    • Linn, A. J., van Dijk, L., Smit, E. G., Jansen, J., & van Weert, J. C. M. (2012). May you never forget what is worth remembering: the relationship between patients’ recall and adherence. Poster session presented at Poster presented at the meeting of the European Society for Patient Adherence, Compliance and Persistence, Ghent, Belgium.
    • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2012). Communication recommendations reducing perceived barriers to adherence and promoting treatment adherence in IBD patients.. Poster session presented at Poster presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
    • Linn, A. J., van Weert, J. C. M., Smit, E. G., Perry, K., & van Dijk, L. (2012). Developing a multi-modal intervention to improve medication adherence.. Poster session presented at Poster presented at the meeting of the European Society for Patient Adherence, Compliance and Persistence, Ghent, Belgium.
    • Maslowska, E. H., Smit, E. G., & van den Putte, B. (2012). Is tailored advertising always effective? A comparison of Poland and the Netherlands. Poster session presented at Poster presented at the meeting of the European Marketing Academy, Lisbon, Portugal, .
    • Maslowska, E., Smit, E. G., & van den Putte, B. (2012). Do all consumers appreciate tailored advertising? Comparing Poland and the Netherlands. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, .
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2012). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. Abstract from Paper presented at the meeting of the Associatie van Sociaal Psychologische Onderzoekers, Utrecht.
    • Muntinga, D. G., Moorman, M., & Smit, E. G. (2012). How who, why, and which combine to drive what: An opinion leadership perspective on brand-related social media use.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, .
    • Muntinga, D., Moorman, M., & Smit, E. (2012). Skating on thin ice: How negative sport incidents affect sponsor image. 129. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States. [details]
    • Smit, E. G., Voorveld, H. A. M., van Noort, G., & Roosendaal, A. (2012). Online behavioural advertising: Do we know how to cope?. 38. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam. http://www.apc2012.org/sites/default/files/pdffiles/Book%20of%20Abstracts_1.pdf
    • Voorveld, H. A. M., Bronner, A. E., Neijens, P. C., & Smit, E. G. (2012). A new instrument to measure crossmedia consumer behavior in the purchase process.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, .
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Abstract). 90. Abstract from 2012 Annual Conference of the Academy of Marketing Science, .
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, F. E. (2012). Media guiding consumers across different stages of the purchase process. 35-36. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States. [details]
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2012). Effects of disclosing online behavioral advertising. Paper presented at Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm.
    • van Noort, G., Smit, E. G., van Doodewaard, J., van Tijn, S., & Voorveld, H. A. M. (2012). Fortune cookies? The effectiveness of the ‘cookie-icon’ as a warning for behavioural advertising.. 35-36. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam. http://www.apc2012.org/sites/default/files/pdffiles/Book%20of%20Abstracts_1.pdf

    2011

    • Boerman, S. C., Smit, E. G., & van Meurs, A. (2011). Tracking visual attention: the attracting and diverting power of magazine ad and context characteristics.
    • Boerman, S. C., Smit, E. G., & van Meurs, A. (2011). Visual Attention: The Interplay between Ad Characteristics and Context Factors.
    • Linn, A. J., Vervloet, M., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Effects of tailored Internet interventions on medication adherence: A systematic review of the literature.
    • Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2011). Adherence as a lifetime effort; the value of tailored communication for chronic patients. The PPAB-typology.
    • Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2011). Communication recommendations reducing perceived barriers to adherence and promoting treatment adherence in IBD patients. Abstract from 25th European Health Psychology Conference: "Engaging with Other Health Professions: Challenges and Perspectives".
    • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & Dijk, L. (2011). Promoting recall of information and treatment adherence in IBD patients..
    • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & Dijk, L. (2011). Promoting treatment adherence in IBD patients. Abstract from 25th European Health Psychology Conference, Crete, 2011.
    • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & van Dijk, L. (2011). Promoting treatment adherence in IBD patients.
    • Maslowska, E. H., Smit, E. G., & van den Putte, B. (2011). Does "Dear John" Work?.
    • Maslowska, E. H., Smit, E. G., & van den Putte, B. (2011). Is personalized communication superior? The effectiveness of personalization and the role of consumers’ characteristics. Paper presented at 2011 Asia-Pacific Conference of the Association for Consumer Research. http://acrwebsite.org/volumes/1009100/volumes/ap09/AP-09
    • Maslowska, E., Smit, E. G., & van den Putte, B. (2011). Is personalized communication superior? Reviewing the effectiveness of personalization. Paper presented at Paper presented at the Etmaal van de Communicatiewetenschap 2011, Netherlands School of Communications Research (NESCoR), Enschede, .
    • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). Social brand bricks: the brand-side antecedents of brand-related social media use. Abstract from Paper presented at the annual convention of the Netherlands School of Communication Research, Enschede, The Netherlands, .
    • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). The bricks of social brands: brand characteristics eliciting brand-related social media use.. Abstract from Paper presented at the 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, .
    • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). The building blocks of social brands: Developing consumer-brand relationships in social media environments.. Abstract from Paper presented at the Second International Colloquium on Consumer-Brand Relationships, Winter Park, Florida, U.S.A., .
    • Tolboom, M., Bronner, F., & Smit, E. (2011). The potential danger of negative free publicity for the consumer-brand relationship. Paper presented at 10th International Conference on Research in Advertising (ICORIA), .

    2010

    • Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, December). "Talking to deaf ears?" Two Routes to Narrative Persuasion in Entertainment-Education.
    • Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, February). "Make them listen" The process of narrative persuasion in Entertainment-Education in the Netherlands.
    • Boerman, S. C., Smit, E. G., & van Meurs, A. (2010). Eye-catching: which factors of a magazine advertisement and its context can attract and hold visual attention?. Abstract from Paper presented at International Conference on Research in Advertising (ICORIA), Madrid, .
    • Maslowska, E. H., Smit, E., & van den Putte, B. (2010). "Dear John is not enough." Investigating the effects of personalized e-mail advertising.. Paper presented at ICORIA 2010: the 9th International Conference on Research in Advertising (ICORIA), .
    • Maslowska, E. H., Smit, E., & van den Putte, B. (2010). "Written Just for me?!" The persuasiveness of personalized communication and the role of consumer-related factors. Paper presented at European Conference of the Association for Consumers Research 2010, London, United Kingdom.
    • Maslowska, E. H., Smit, E., & van den Putte, B. (2010). The persuasiveness of personalized communication. Paper presented at Etmaal van de Communicatiewetenschap 2010, Gent, Belgium, .
    • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activitie.
    • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activities.
    • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, June). Brand-related social media use: Validating COBRA motivations.
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). (2010, February). Measuring interactivity of global brand websites..
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions.
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Measuring interactivity of global brand websites.

    2009

    • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Antecedents and Consequences of Program-Involvement: A Naturalistic Field Study..
    • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Causes and Effects of Program-Involvement on Commercial Recall and In-program Brand Recall..
    • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Developing a Classification of Motivations for Consumer’s Online Brand-Related Activities..
    • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: A Holistic Exploration of Motivations for Brand-Related Social Media Use..
    • Schijns, J. M. C., & Smit, E. G. (2009). The shortcomings of online custom magazines; Why offline custom magazines will not be replaced..
    • Smit, E. G., & York, D. K. D. (2009). Joined forces; An experiment on brand association transfer and co-branding..
    • Smit, E., van den Putte, B., van Veenendaal, D., & Maslowska, E. H. (2009). The alleged positive effect of customized communication. Paper presented at 8th International conference on research in advertising (ICORIA), Klagenfurt, Austria, .
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Exploring the relationship between actual and perceived interactivity.
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Hoe consumenten reageren op websites. Een overzicht van tien jaar onderzoek..
    • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag..
    • van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Media influences on brand placement: Does it matter in which program a brand is placed?..

    2008

    • Tolboom, M., Smit, E. G., & Bronner, F. (2008). The impact of different media on the development of strong consumer-brand relationships. Paper presented at 7th International Conference on Research in Advertising (ICORIA), .

    2014

    2011

    • Linn, A. J., Vervloet, M., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Effects of tailored Internet interventions on medication adherence: A systematic review of the literature. Psychology & Health, 26(S2), 79. https://doi.org/10.1080/08870446.2011.617185
    • Linn, A. J., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Promoting treatment adherence in IBD patients. Psychology & Health, 26(Suppl. 2), 9. https://doi.org/10.1080/08870446.2011.617182

    2010

    Prize / grant

    • Piotrowski, J. T., Smit, E., Overbeek, G. & Larsen, H. (2022). Research Priority Areas (RPA’s): Youth Digitality. https://www.uva.nl/shared-content/faculteiten/nl/faculteit-der-maatschappij-en-gedragswetenschappen/nieuws/2022/09/rpas-nl.html
    • Senftleben, M., van Noort, G. & Smit, E. (2021). Towards AI Transparency in Brand-Based Communication – Evidence for Better Policymaking.
    • Segijn, C. M., Voorveld, H. A. M. & Smit, E. G. (2017). ASCoR Baschwitz Young Scholar Award.
    • Fransen, M., Verlegh, P. W. J. & Smit, E. G. (2016). The prize for International Journal of Advertising Best Paper of 2015.
    • Bernritter, S. F., Verlegh, P. W. J. & Smit, E. G. (2015). Top Student Paper Award for the paper: Signaling warmth: How brand warmth and symbolism affect online brand endorsements of non- and for-profits.
    • Meijers, M. H. C., Verlegh, P. W. J. & Smit, E. G. (2015). Best Paper Award, Environmental Communication, ICA.
    • van der Goot, M., Rozendaal, E. & Smit, E. G. (2015). Top paper award for article Media generations and their advertising attitudes and avoidance: A six country comparison..
    • Bernritter, S. F., Verlegh, P. W. J. & Smit, E. G. (2014). Best Student Paper Award for the paper: Why nonprofits are more liked: the effect of brand symbolism and warmth on consumers’ intention to like brand pages on facebook.
    • Voorveld, H. A. M., Neijens, P. C. & Smit, E. G. (2012). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive?. http://dx.doi.org/10.2753/JOA0091-3367400206
    • Smit, E. G. (2011). "Adherence as a lifetime effort; The value of tailored communication for chronic patients".
    • Voorveld, H. A. M., Neijens, P. C. & Smit, E. G. (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review".

    Membership / relevant position

    • Smit, E. G. (2012). Reviewing services., Journal of Advertising.
    • Smit, E. G. (2012). Reviewing services., International Journal of Advertising.
    • Smit, E. G. (2012). Reviewing services., Journal of Health Communication.
    • Smit, E. G. (2012). Member Privacy Authority DDMA, DDMA.
    • Smit, E. G. (2012). Member NWO Rubicon committee, NWO, The Hague.
    • Smit, E. G. (2012). Reviewing services., Internet Research.
    • Smit, E. G. (2011). Member Privacy Authority DDMA, DDMA.
    • Smit, E. G. (2011). Member NWO Rubicon committee, NWO, The Hague.
    • Smit, E. G. (2011). Reviewing services (academic journals): Internet Research, International Journal of Advertising, Journal of Advertising, Academic journals.
    • Smit, E. G. & Voorveld, H. A. M. (2011). Organiser, ICORIA, annual conference of EAA.

    Media appearance

    • Smit, E. G. (01-10-2012). Interview. Lustrumboek SIRE 'Een steen in de vijver'. [Print]. Interview. Lustrumboek SIRE 'Een steen in de vijver'..
    • Smit, E. G. (16-06-2011). Goudzoekers [Television] VPRO. Goudzoekers.

    Journal editor

    • Smit, E. G. (editor) (2011). International Journal of Advertising (Journal).
    • Bakker, G. (editor), Smit, E. G. (editor) & van den Boom, S. (editor) (2009). MarketingTribune (Journal).

    Talk / presentation

    • Smit, E. G. (invited speaker) (30-9-2013). How personal can it get; The effectiveness of customized communication and coping with online behavioral advertising., Invited lecture at Northwestern University, Evanston, USA.
    • Smit, E. G. (speaker) (15-6-2012). Getting too close!?, Lecture CCCT UvA, Amsterdam.
    • Smit, E. G. (speaker) (30-5-2012). Coping with cookies: The consumer perspective., Presented at iLounge, Amsterdam, Amsterdam.
    • Smit, E. G. (speaker) (2-4-2012). Op de persoonlijke toer., Lecture Avicenna, Directiecolleges Leiderschap, Amersfoort.
    • Smit, E. G. (invited speaker) (23-12-2011). Media Onderzoek, EURIB Erasmus University, Rotterdam, Rotterdam.
    • Smit, E. G. (speaker) & van Meurs, L. (speaker) (28-4-2010). Eye Catching; Wat trekt de aandacht en wat leidt af?, Lezing: Intomart GfK Innovation Day, Utrecht.
    • Smit, E. G. (speaker) (27-10-2009). Beeldvorming en Customer Media., Lezing in het kader van de Post HBO “Customer Media”, Zeist.
    • Smit, E. G. (speaker) (22-6-2009). Where practice meets science., Invited lecture at Smin, Amsterdam.
    • Smit, E. G. (speaker) (20-5-2009). Binding absolute voorwaarde voor rendement op lange termijn., Lezing en discussie ten behoeve van de “Founders meeting leerstoel Customer Media”, Heemstede.
    • Smit, E. G. (speaker) (12-1-2009). Branding and Brand Communication., Invited lecture at Alpen-Adria Universität Klagenfurt, Klagenfurt.
    • Muntinga, D. G. (speaker), Moorman, M. (speaker) & Smit, E. G. (speaker) (2009). Motieven voor Merkgerelateerd Gebruik van Social Media., Presentation at the Media Utopia meeting of the Platform Media Adviesbureaus (PMA), Amsterdam, 2009.
    • Muntinga, D. G. (speaker), Moorman, M. (speaker) & Smit, E. G. (speaker) (2009). Exploring Motivations for Brand-Related Social Media Use, Presentation at the University of Amsterdam, Amsterdam, 2009.
    • Moorman, M. (speaker), Willemsen, L. M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2009). Causes and effects of program-involvement on commercial recall and in-program brand recall., Annual Conference American Advertising Association., Cincinnati, March 2009..
    • van Reijmersdal, E. A. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (17-6-2003). Audience reactions toward the intertwining of advertising and editiorial content, Second International Conference on Research in Advertising, Amsterdam.
    • Smit, E. G. (speaker) & van Meurs, A. (speaker) (16-6-2003). Understanding 10 years of Ad Likeability, 2nd International Advertising Conference, University of Amsterdam.
    • van Reijmersdal, E. A. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (26-5-2003). The intertwining of advertising and editorial content in magazines: Attention, appreciation and acceptation, EACR, Dublin.
    • Smit, E. G. (speaker) & van Meurs, A. (speaker) (2003). Understanding 10 years of Ad Likeability, Etmaal van de Communicatiewetenschap, Nijmegen.
    • Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2003). Government communication, business communication and journalism: Differences of opinions on roles, methods and relationship, ICA, San Diego.
    • van Reijmersdal, E. A. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2003). Effectiveness of mixed media formats, ESOMAR Week of Audience Measurement, Los Angeles.
    • Moorman, M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2003). The effects of program responses on the processing of commercials placed at various positions in the program and the block, ICA, presented at the Plenary Session, San Diego.
    • Moorman, M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2003). The effects of program-involvement on commercial exposure and recall in a real-life setting, ICA, San Diego.
    • Smit, E. G. (speaker), van den Berge, E. (speaker) & Franzen, G. (speaker) (2002). Brand peronality: The development of a Dutch brand personality scale, First International Conference on Research in Advertising, Copenhagen.
    • Cramer, K. V. B. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Corporate brand prominence in advertising: Identifying brand architecture use through content analysis, Paper presented at the First International Conference on Research in Advertising, Copenhagen, Denmark.
    • Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Audience reactions towards product placement: effects of viewer and program characteristics, First International Conference on Research in Advertising, Copenhagen.
    • Cramer, K. V. B. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Manging brand portfolios in the Dutch temping market: Strategies and determinants, Paper presented at the Mass Communication Association, Seoul, Korea.
    • Moorman, M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Context considered: Program context effects on recall and appreciation of televion commercials, Annual NESCoR convention, Utrecht.
    • Moorman, M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Context considered: Program context effects on recall and attention towards television, Mass Communication Division of the 52nd Annual Conference of the International Communication Association, Seoul, Korea.

    Others

    • Smit, E. (other) & Bronner, F. (other) (5-2022). GIEP (other). https://www.airborne.audio/nl/work/giep
    • van Noort, G. (organiser), van Reijmersdal, E. A. (organiser), Voorveld, H. A. M. (organiser), Neijens, P. C. (organiser), Smit, E. G. (organiser) & Verlegh, P. W. J. (organiser) (26-6-2014 - 28-6-2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
    • Smit, E. G. (organiser) & Voorveld, H. A. M. (organiser) (2012). Organizing Review proces ICORIA, annual conference of EAA. (organising a conference, workshop, ...).
    • Linn, A. J. (consultant), van Weert, J. C. M. (consultant), de Best, A. (consultant), Smit, E. G. (consultant) & van Dijk, L. (consultant) (2012). In gesprek over medicatiegebruik. (consultancy).
    • van der Lee, A. M. (participant) & Smit, E. G. (participant) (24-5-2001 - 28-5-2001). Paper presented at the fifty-first annual conference of the International Communication Association., Washington DC. Advertising framed: An exploratory study of advertising frameworks in Financial Service Advertising. (participating in a conference, workshop, ...).
    • Moorman, M. (participant), Neijens, P. C. (participant) & Smit, E. G. (participant) (24-5-2001 - 28-5-2001). Paper presented at the fifty-first annual conference of the International Communication Association., Washington DC. EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real life setting. (participating in a conference, workshop, ...).
    • Moorman, M. (participant), Neijens, P. C. (participant) & Smit, E. G. (participant) (22-2-2001 - 23-2-2001). Paper presented at the VSOM/NESCoR conference 'Etmaal van de Communicatiewetenschap'., Amsterdam. EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real-life setting. (participating in a conference, workshop, ...).
    • Moorman, M. (participant), Smit, E. G. (participant) & Neijens, P. C. (participant) (2001). Address at scientific meetings, Washington DC. Planning the impact: The effects of editorial context on processing women's magazine ads (participating in a conference, workshop, ...).
    • Moorman, M. (participant), Neijens, P. C. (participant) & Smit, E. G. (participant) (2001). Paper presented at the European Advances in Consumer Research conference., Berlin. EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real life setting. (participating in a conference, workshop, ...).
    • Smit, E. G. (participant) (4-12-2000). Organization of scientific meetings. Uw merk van A tot IMC (participating in a conference, workshop, ...).
    • Neijens, P. C. (participant) & Smit, E. G. (participant) (13-11-2000). Address at scientific meetings. Succesvolle mediastrategieen (participating in a conference, workshop, ...).
    • Smit, E. G. (participant) & Neijens, P. C. (participant) (21-9-2000). Address at scientific meetings, Brussels. New ways to measure media use amidst media abundance (participating in a conference, workshop, ...).
    • Smit, E. G. (participant) & Neijens, P. C. (participant) (1-6-2000 - 5-6-2000). Address at scientific meetings, Acapulco, Mexico. Advertising as part of our daily media use: A comparison of four media (participating in a conference, workshop, ...).
    • Smit, E. G. (participant) & Neijens, P. C. (participant) (7-5-2000 - 9-5-2000). Address at scientific meetings. New ways to measure media use amidst media abundance (participating in a conference, workshop, ...).
    • Smit, E. G. (participant) & Neijens, P. C. (participant) (7-5-2000 - 9-5-2000). Address at scientific meetings, Bal Harbour, Florida. New ways to measure media use amidst media abundance (participating in a conference, workshop, ...).
    • Smit, E. G. (participant) (23-3-2000 - 24-3-2000). Address at scientific meetings, Enschede. Door de bank genomen: reclame binnen het segment financiele dienstverlening in kaart gebracht (participating in a conference, workshop, ...).
    • Moorman, M. (participant), Smit, E. G. (participant) & Neijens, P. C. (participant) (23-3-2000 - 24-3-2000). Address at scientific meetings, Enschede. Effecten van Umfeld op de verwerking van advertenties in vrouwenbladen (participating in a conference, workshop, ...).
    • Smit, E. G. (participant) (21-2-2000). Address at scientific meetings, Amsterdam. Reclame: Informatie of behang? (participating in a conference, workshop, ...).

    2017

    1999

    2011

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). A 360° View of Multimedia Consumer Behavior. (MSI working paper). MSI.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • Ministerie Infrastructuur en Waterstaat
      lid Expertgroep Gezondheid IJmond
    • NWO
      lid bezwaarschriften commissie
edit contact information   edit profile page