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A. (Alexandra) Schwinges

PhD Candidate
Faculty of Social and Behavioural Sciences
CW : Corporate Communication

Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
  • Profile

    Alexandra Schwinges is a PhD Candidate in the programme group Corporate Communication of the Department of Communication Science at the University of Amsterdam. She is affiliated with the Amsterdam School of Communication Research (ASCoR). Currently, Alexandra serves as one of the PhD representatives, supporting the matters of the department’s PhD body in debates around well-being and working conditions.

    Alexandra holds an International Bachelor degree in Communication and Media (cum laude) from Erasmus University Rotterdam and a Research Master’s degree in Communication Science (cum laude) from the University of Amsterdam.

    Research expertise

    In her research and teaching, Alexandra focuses on:

    • The watchdog role of news media towards large technology organisations. 
    • New trends and developments in corporate communication
    • Organisations' social and political roles, lobbying, and corporate legitimacy

    Other links

  • Research

    Expertise and research fields

    • Corporate communication
    • Journalistic role theory
    • Organisational legitimacy and public interest
    • Strategic communication and lobbying
    • Visual representation of protest

    Research methods

    • Quantitative and qualitative content analysis
    • (reconstruction) Interview
    • Mixed-methods case study
    • Survey
    • Experimental research design
  • Teaching

    Alexandra is involved in teaching the course Corporate Communication (domain module in the Bachelor Communication Science), and in the supervision of master’s theses.

  • Publications

    2024

    • Schwinges, A. (2024). Navigating Ideals and Realities: On Using Reconstruction Interviews to Study Journalistic Roles. Journalism Practice. Advance online publication.
    • Schwinges, A., Lock, I., van der Meer, G. L. A., & Vliegenthart, R. (2024). Stepping on Toes? Role Dynamics between Journalists and Lobbyists Regarding Big Tech’s Accountability Agenda. The International Journal of Press/Politics. Advance online publication. https://doi.org/10.1177/1940161224124240

    2023

    • Schwinges, A., van der Meer, G. L. A., Lock, I. J., & Vliegenthart, R. (2023). The watchdog role in the age of Big Tech- how news media in the United States and Germany hold Big Tech corporations accountable. Information, Communication & Society. Advance online publication. https://doi.org/10.1080/1369118X.2023.2234972

    2022

    2021

    2023

    • Schwinges, A., Lock, I. J., van der Meer, G. L. A., & Vliegenthart, R. (2023). The Information Oligopoly of Big Tech: Exploring the Perceptions and Relationship between Journalists and Public Affairs Practitioners towards Big Tech’s Accountability. Paper presented at 24th Annual Conference of the European Public Relations Education and Research Association (EUPRERA), Prague, Czech Republic.
    • Schwinges, A., Lock, I. J., van der Meer, G. L. A., & Vliegenthart, R. (2023). The Information Oligopoly of Big Tech: How Journalists and Public Affairs Practitioners perceive their Role towards Big Tech’s Accountability. Abstract from ICA PRD PhD Student Workshop 2023.
    • Schwinges, A., Lock, I. J., van der Meer, G. L. A., & Vliegenthart, R. (2023). The Information Oligopoly of Big Tech: How Journalists and Public Affairs Practitioners perceive their Role towards Big Tech’s Accountability. Paper presented at Political Communication Graduate Student Preconference, Toronto, Canada.
    • Schwinges, A., van der Meer, G. L. A., Lock, I. J., & Vliegenthart, R. (2023). (Re-)constructing big tech: A tandem approach to the role of media and public affairs. Abstract from Etmaal van de Communicatiewetenschap, Enschede.

    2022

    • Schwinges, A. (2022). Wachhund oder Schoßhund: Die Rolle der Medienberichterstattung im Bezug auf die Einflussnahme auf die Gesellschaft und Rechenschaftslegung von „Big Tech“. Abstract from 67. Jahrestagung der Deutschen Gesellschaft für
      Publizistik- und Kommunikationswissenschaft.
    • Schwinges, A. (2022). Watchdog journalism in the age of big tech: How News Media in the United States and Germany hold Big Tech Corporations Accountable. Paper presented at ICA Journalism Studies Division Graduate Student Colloquium, Paris, France.
    • Schwinges, A., & Schuck, A. R. T. (2022). A social identity perspective on promoting energy conservation: Communicating collective behavior change and collective guilt. Abstract from Etmaal van de Communicatiewetenschap.
    • Schwinges, A., & Schuck, A. R. T. (2022). The effects of normative trends and collective guilt on energy conservation: A social identity perspective. Paper presented at the 72nd annual conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.
    • Schwinges, A., Lock, I. J., van der Meer, G. L. A., & Vliegenthart, R. (2022). Wie Big Tech-Unternehmen ihre Legitimität über das „Öffentlichen Interesse“ konstruieren: Eine qualitative Framing-Analyse im Vergleich deutscher und US-amerikanischer Nachrichten. Abstract from 28. Jahrestagung der Fachgruppe Public Relations und Organisationskommunikation der Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft e.V., Bamberg, Germany.

    2021

    • Dumitrica, D., & Schwinges, A. (2021). Agents of change, agents of contention: Visual representations of protest in news magazine covers. Paper presented at ICA 2021 Preconference: Visions of Change: Communication for Social and Environmental Justice.
    • Dumitrica, D., & Schwinges, A. (2021). Raised arms and closed fists: Representing protest in news magazine covers. Abstract from IAMCR 2022.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities