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Amsterdam School of Communication Research / ASCoR ASCoR

Prof. dr. G. (Guda) van Noort

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Photographer: Bastiaan Heus
Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C8.00
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Links
Social media
  • Profile

    Research

    Guda van Noort is Professor of Persuasion & New Media Technologies at the Department of Communication Science at the University of Amsterdam. Her research focuses on the new and unique characteristics of so-called new media. She examines the role of new media characteristics, such as interactivity, personalization and targeting, in the persuasion process of (marketing) communications. In recent projects, she investigated algorithmic persuasion effects, effective webcare strategies to counter online complaints, consumer responses to online behavioral advertising, and advertising campaigns in social network sites. Other studies focused on interactivity effects in brand websites, political websites, online games, and digital diplomacy in social media. Recent research initiatives focus on demystifying algorithmic persuasion. 

    ASCoR
    Full Professor Persuasion & New Media Technologies
    Inaugural Lecture - Digital Persuasion: Navigating Turbulent Waters

    SWOCC

    Guda van Noort was the director (2015-2022) of the Foundation for Scientific Research in Commercial Communication in the Netherlands (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC), which is affiliated with the UvA's Department of Communication Science, since 2015. The objective of this foundation is to promote the interaction between research and professional practice by disseminating applicable scientific knowledge among communication professionals and initiating societally relevant research with regard to branding and communication.

    SWOCC
  • Teaching

    I developed, coordinated, and lectured courses at the bachelor, master and reseach master level and also for students in the honours program of Communication Science. Courses include for example Persuasion & Resistance, Webcare, Algorithmic Persuasion, Marketing Communication, Media Strategies, Brand Communication, Pressure Cooker, and Thesis Communication (science communication).

    I was also involved in the development of a minor and an interdisciplinary bachelor program related to the Digital Society and Computational Social Science at the UvA.

    Graduate School of Communication
    College of Communication - Bachelor
  • Publications

    2024

    • Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2024). What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. Journal of Business Research, 171, Article 114381. https://doi.org/10.1016/j.jbusres.2023.114381 [details]

    2023

    • Ang, K., Buzeta, C., Hirose, M., van Loggerenberg, M. J. C., van Noort, G., Uribe, R., & Voorveld, H. A. M. (2023). An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions. International Journal of Advertising, 42(1), 181-200. Advance online publication. https://doi.org/10.1080/02650487.2022.2142416 [details]
    • Jørgensen, R. H., Voorveld, H. A. M., & van Noort, G. (2023). Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising. Journal of Interactive Advertising, 23(3), 187-202. Advance online publication. https://doi.org/10.1080/15252019.2023.2232797 [details]
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2023). Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use. Journal of Interactive Advertising, 23(1), 73–83. https://doi.org/10.1080/15252019.2022.2163859 [details]

    2022

    2021

    2020

    2019

    • Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, Article 100854. https://doi.org/10.1016/j.elerap.2019.100854 [details]
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660. https://doi.org/10.1108/EJM-11-2017-0896 [details]
    • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2019). Consumer view on personalized advertising: Overview of self-reported benefits and concerns. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 53-66). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_5 [details]
    • Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Protective behavior against personalized ads: Motivation to turn personalization off. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), Article 1. https://doi.org/10.5817/CP2019-2-1 [details]
    • Vermeer, S. A. M., Araujo, T., Bernritter, S. F., & van Noort, G. (2019). Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing, 36(3), 492-508. https://doi.org/10.1016/j.ijresmar.2019.01.010 [details]
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1 [details]
    • van Noort, G., & van Reijmersdal, E. A. (2019). Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses. Journal of Interactive Marketing, 45, 16-26. Advance online publication. https://doi.org/10.1016/j.intmar.2018.05.003 [details]

    2018

    2017

    2016

    2015

    2014

    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. (2014). Nieuwe media, een politieke belofte? In P. van Praag, & K. Brants (Eds.), Media, macht en politiek: de verkiezingscampagne van 2012 (pp. 107-123). Uitgeverij AMB. [details]
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Unraveling the effects of active and passive forms of political Internet use: does it affect citizens’ political involvement? New Media & Society, 16(6), 903-920. Advance online publication. https://doi.org/10.1177/1461444813495163 [details]
    • Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. https://doi.org/10.1016/j.chb.2013.11.008 [details]
    • Voorveld, H. A. M., & van Noort, G. (2014). Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. https://doi.org/10.1177/0973258614545155 [details]
    • van Noort, G., Antheunis, M. L., & Verlegh, P. W. J. (2014). Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves. International Journal of Advertising, 33(2), 235-252. https://doi.org/10.2501/IJA-33-2-235-252 [details]
    • van Noort, G., Willemsen, L. M., Kerkhof, P., & Verhoeven, J. W. M. (2014). Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. In P. J. Kitchen, & E. Uzunoğlu (Eds.), Integrated communications in the postmodern era (pp. 77-99). Palgrave Macmillan. [details]

    2013

    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). Getting closer: the effects of personalized and interactive online political communication. European Journal of Communication, 28(1), 53-66. https://doi.org/10.1177/0267323112464837 [details]
    • Voorveld, H. A. M., van Noort, G., & Duijn, M. (2013). Building brands with interactivity: the role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management, 20(7), 608-622. https://doi.org/10.1057/bm.2013.3 [details]
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 365-378). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_28 [details]
    • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2013). Why girls go pink: game character identification and game-players’ motivations. Computers in Human Behavior, 29(6), 2640-2649. https://doi.org/10.1016/j.chb.2013.06.046 [details]

    2012

    2011

    2010

    • Kerkhof, P., & van Noort, G. (2010). Third party internet seals: reviewing the effects on online consumer trust. In I. Lee (Ed.), Encyclopedia of e-business development and management in the global economy. - Vol. 2 (pp. 701-708). Business Science Reference. [details]
    • Vliegenthart, R., & van Noort, G. (2010). Is het de moeite waard? De karakteristieken en effectiviteit van partijwebsites in de campagne voor de Nederlandse gemeenteraadsverkiezingen van 2010. Res Publica, 52(3), 315-333. [details]
    • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794. https://doi.org/10.1016/j.chb.2010.07.006 [details]

    2008

    • van Noort, G., Kerkhof, P., & Fennis, B. M. (2008). The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers' risk perceptions, attitudes, and intentions. Journal of Interactive Marketing, 22(4), 58-72. https://doi.org/10.1002/dir.20121 [details]

    2021

    • Zarouali, B., Voorveld, H. A. M., Strycharz, J., Smink, A. R., Boerman, S. C., & van Noort, G. (2021). Algorithmic advertising. In K.-A. Fygi, & L. Ros (Eds.), Marketingfacts Jaarboek (pp. 168-183). (Marketingfacts ). Marketingfacts B.V..

    2018

    2015

    • Muntinga, D., & van Noort, G. (2015). Branding. In D. Oosterveer, B. Koster, S. Roeling, & M. de Haan (Eds.), Marketingfacts: jaarboek 2015-2016 (pp. 180-189). (Marketingfacts). Marketingfacts BV. [details]
    • Willemsen, L., & van Noort, G. (2015). Webcare: Van experimenteren naar professionaliseren. (SWOCC; Vol. 69). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]
    • van Noort, G., & Kruikemeier, S. (2015). Research report on Diplomacy 2.0. Ministry of Foreign Affairs and the Netherlands Embassy.

    2014

    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Dichtbij de politiek: Hoe interactieve en persoonlijke communicatie de politieke betrokkenheid van kiezers vergroot. Res Publica, 56(1), 133-135. [details]

    2011

    • Kerkhof, P., van Noort, G., & Antheunis, M. (2011). Waarom bedrijven sociale media gebruiken. In D. van Osch, & R. van Zijl (Eds.), Basisboek social media (pp. 91-119). Boom Lemma uitgevers. [details]

    2008

    • van Noort, G. (2008). De online slag om onze zinnen. Tekst[blad], 14(4), 16-19. [details]

    2015

    • Willemsen, L. M., & van Noort, G. (2015). Webcare-mythes ontkracht. In B. van Ruler (Ed.), Communicatie NU 2 (pp. 33). Adfo Books.
    • van Noort, G. (Author). (2015). Privacy: Wie durft?. Web publication or website, Retrieved from http://www.swocc.nl/nieuws-item/privacy-wie-durft/. http://www.swocc.nl/nieuws-item/privacy-wie-durft/

    2014

    2013

    2011

    • van Noort, G., Antheunis, M. L., & Hordijk, J. (2011). Succesfactoren van social netwerkcampagnes. Marketing Online.

    2022

    • Antsipava, D., Araujo, T. B., & van Noort, G. (2022). Humour vs. the Consumer: The Risks and Benefits of Using Humour as a Webcare Strategy in Response to Customer Complaints on Facebook. Abstract from Etmaal van de Communicatiewetenschap.
    • Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2022). What Drives Blockchain Technology Adoption in the Online Advertising Ecosystem? An Interview Study into Stakeholders’ Perspectives. Abstract from ECREA 2022 9th European Communication Conference, Aarhus, Denmark.
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2022). Do virtual assistants become persuasive over time? Testing the reciprocal relationship of repeated interactions with a virtual assistant, trust, and persuasion. Abstract from the 72nd annual conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.
    • Voorveld, H. A. M., Ang, K., van Noort, G., Buzeta, C., Hirose, M., van Loggerenberg, M., & Uribe, R. (2022). A solution-oriented view on the academic-practitioner divide: A six-country case study. Paper presented at International Conference on Research in Advertising, Prague, Czech Republic.

    2021

    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2021). Do virtual assistants become persuasive over time? Testing the reciprocal relationship of repeated interactions with a virtual assistant, trust, and persuasion. Abstract from ICORIA 2021.
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2021). Is voice really persuasive? The influence of modality in virtual assistant interactions and two alternative explanations. Abstract from Presentation at the 71st annual conference of the International Communication Association (ICA), 27-31 May 2021, Virtual Conference..
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2021). The persuasiveness of voice in virtual assistant interactions. Abstract from Etmaal van de Communicatiewetenschap.
    • Mazerant, K., Willemsen, L., Neijens, P. C., & van Noort, G. (2021). Topical advertising in enduring events: The role of timing and creativity in engagement with social media brand messages during COVID-19. Paper presented at ICORIA 2021.
    • van Noort, G., & Meppelink, C. S. (2021). How people cope with persuasion in the era of AI: A revised Persuasion Knowledge Model. Abstract from ICORIA 2021.

    2020

    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2020). The role of anthropomorphism and privacy concerns in chatbot interactions. Paper presented at Etmaal van de Communicatiewetenschap 2020.
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2020). Voice that tries to persuade. The influence of modality in digital assistant interactions. Abstract from AIRSI 2020, Huesca, Spain.
    • Mazerant, K., Willemsen, L. M., & van Noort, G. (2020). Crafting social media content: Examining the effects of creativity biases on consumer responses. Paper presented at Etmaal van de Communicatiewetenschap 2020.
    • Nanne, A., Antheunis, M. L., & van Noort, G. (2020). Examining effects of tie strength, presence of the sender, and facial expresson on brand responses to visual brand-related user-generated content. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Smink, A. R., van Reijmersdal, E. A., & van Noort, G. (2020). The antecedents of consumers’ use of augmented reality apps: Prevalence, user characteristics, and gratifications. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at Etmaal van de Communicatiewetenschap 2020.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at International Communication Association (ICA), Gold Coast, Australia.
    • van Noort, G. (2020). Verbinding tussen communicatiewetenschap en het communicatievak: De SWOCC case. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    2019

    • Ischen, C., Araujo, T. B., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2019). How important is agency? The persuasive consequences of interacting with a chatbot as a new entity. Paper presented at Human-Machine Communication Pre-Conference of the International Communication Association (ICA), Washington, D.C., United States.
    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Instant success? The differential impact of the creative crafting of real-time marketing messages on Instagram. Paper presented at ICORIA 2019.
    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Instant success? The differential impact of topical advertising on engagement with brand messages on Instagram. Paper presented at International Communication Association (ICA), Washington, United States.
    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Thinking topical on Instagram? Think twice! An effect study of topical advertising on engagement with brand messages on Instagram. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen.
    • Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Shopping in augmented reality: The effects of informativeness, Enjoyment and intrusiveness on brand responses and personal data disclosure. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen, Netherlands.
    • Smink, A. R., van Noort, G., & van Reijmersdal, E. A. (2019). Who uses AR apps, under what conditions and for what reasons? An overview of the mobile AR landscape. Poster session presented at 5th International AR VR Conference
      , Munich, Germany.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2019). Application of protection motivation theory to opting-out from personalised advertising. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen.

    2018

    • Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Augmenting your own face or your peer’s face with virtual branded content: To what extent do social use characteristics of augmented reality apps affect brand responses?. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Do social use characteristics of an augmented reality experience matter? The effect of Snapchat's sponsored lenses on brand connections and brand responses. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Consumer view on personalized marketing communication: Overview of benefits and concerns reported by the users . Abstract from International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Tracking interactions with personalized advertising: Why consumers (do not) want to see personalized ads?. Abstract from Amsterdam Privacy Conference 2018, Amsterdam, Netherlands.
    • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2018). App engagement experience types: On the value of branded app engagement. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.

    2017

    • Araujo, T. B., van Noort, G., & Verhoeven, P. (2017). Corporate branding and consumers: The effect of identification and corporate associations on product brand attitudes and corporate brand relevance. Abstract from ICORIA, Ghent, Belgium.
    • Kruikemeier, S., van Noort, G., Zuiderveen Borgesius, F. J., & Boerman, S. C. (2017). Block! Predicting people’s protective behavior against online information collection practices.. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Paper presented at Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When virtuality becomes reality: Three underlying processes that explain persuasive consequences of augmented reality apps. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2017). An exploratory study of personalised marketing from the perspective of the marketer. Abstract from ICORIA, Ghent, Belgium.
    • Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Media effects on public opinion about online privacy. Abstract from International Conference on Computational Social Science (IC2S2), Cologne, Germany.
    • Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Public debate on online marketing and privacy: Attention, topics and the sentiment of media coverage. Abstract from Etmaal van de Communicatiewetenschap.
    • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Getting a handle on webcare: Comparing automated content analysis techniques to detect eWOM messages. Abstract from ICORIA, Ghent, Belgium.
    • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • van Reijmersdal, E. A., Boerman, S. C., & van Noort, G. (2017). Online Behavioral Advertising Effects. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

    2016

    • Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, A. E. (2016). Social media experiences and appreciation for brand communication: the differentiating role of type of platform. Paper presented at ICORIA 2016, Ljubljana, Slovenia.
    • Willemsen, L. M., van Noort, G., & Bernritter, S. F. (2016). Protest Frames: Een nieuwe Typologie voor Negatieve Word of Mouth. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Willemsen, L. M., van Noort, G., Maslowska, E. H., Malthouse, E. C., Bernritter, S. F., Verlegh, P., & Muntinga, D. G. (2016). Protest frames as a new typology to understand the effects of negative online reviews. Paper presented at International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2016). The effect of educational programs on consumers’ online behavioral advertising and cookie perceptions: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • van Reijmersdal, E. A., van Noort, G., & Boerman, S. C. (2016). Native online targeted advertising: Examining two underlying mechanisms.. Abstract from International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.

    2015

    • Boerman, S. C., van Noort, G., de Looper, M., & Helberger, N. E. (2015). "They sent me a whole lot!" A content analysis assessing compliance with social media advertising regulations. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • Kruikemeier, S., Strauß, N., van der Meulen, H. L., & van Noort, G. (2015). Communication strategies in digital diplomacy: A multi-method approach to study the use of Twitter by western embassies in GCC countries. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap.
    • Rauwers, F., & van Noort, G. (2015). The persuasive effects and underlying mechanisms of creative media advertising. Abstract from Paper presented at the annual meeting of the International Communication Association.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree": The effect of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Amsterdam Privacy Conference 2015.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree"; The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam.
    • van Noort, G., & van Reijmersdal, E. A. (2015). Digital manipulation in advertising: Effects of photo retouching disclosures on consumer responses. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • van Noort, G., Polegato, A., Smit, E. G., & Vliegenthart, R. (2015). Online privacy covered by Western newspapers: A cross-national analysis. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam.
    • van Noort, G., Voorveld, H. A. M., Wottrich, V. M., & Smit, E. G. (2015). Online behavioral advertising and cookie practices: Do educational programs empower consumers?. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK.
    • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Lieshout, L., van Noort, G., Opree, S. J., Reusch, S., & Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion and resistance. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK.
    • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Noort, G., Reusch, S., & Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium..

    2014

    • Hogendoorn, S., van Noort, G., & van Reijmersdal, E. A. (2014). Branded apps: The effect of entertaining and informational branded smartphone apps on consumer’ brand equity.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Explaining the relationship between personalized and interactive online communication and citizens’ political involvement.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Explaining the relationship between social media use and political involvement.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). How and why the content characteristics of social media affect citizens’ political involvement.. Abstract from Paper presented at the Politicologenetmaal, Maastricht.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Personal and interactive: Explaining the relationship between online political communication on social media and citizens' political involvement.. Abstract from Paper presented at the conference of the European Communication Research and Education Association (ECREA), Lisbon, Portugal.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Social media use by political parties and candidates and its effects on citizens’ political involvement: Explaining the relationship.. Abstract from Paper presented at the European Consortium for Political Research Graduate Student Conference, Innsbruck, Austria.
    • Rauwers, F., & van Noort, G. (2014). Creative media: The next evolutionary step in advertising?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap.
    • Rauwers, F., & van Noort, G. (2014). Creative media: The next evolutionary step in advertising?. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA).
    • Willemsen, L. M., van Noort, G., & Antheunis, M. (2014). Interactivity vs. human voice? The value of webcare as a relationship building strategy.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Wottrich, V. M., van Reijmersdal, E. A., & van Noort, G. (2014). How engagement with branded apps drives brand loyalty. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands.
    • van Noort, G., & van Reijmersdal, E. A. (2014). Consumer empowerment by disclosing photo retouching in advertising: Effects on processing, advertising effectiveness, and psychological well-being.. Abstract from Paper presented at the annual ECREA conference, Lisbon, Portugal.
    • van Noort, G., van Reijmersdal, E. A., & Hogendoorn, S. (2014). Branded apps: Effects of app content on information processing and brand responses.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam.
    • van Noort, G., van Reijmersdal, E. A., & Hogendoorn, S. (2014). Branded apps: Explaining the effects of app use on brand equity.. Abstract from Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain.
    • van Noort, G., van Reijmersdal, E. A., & Rauwers, F. (2014). ‘This ad was digitally manipulated’: Effectiveness of disclosing photo retouching in advertising.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. A. (2014). How children are persuaded by profile-targeted online advertising.. Abstract from Paper presented at the Child and Teen Consumption Conference, Edingburgh, UK.

    2013

    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). Burgers online: Politiek internetgebruik tijdens de verkiezingen van 2010 en 2012. Abstract from Paper presented at the Politicologenetmaal, Gent, Belgium.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). How political candidates use Twitter and the impact on votes. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). Political candidates campaigning on Twitter and the impact on electoral support. Abstract from Paper presented at the meeting of the World Association for Public Opinion Research, Boston, USA.
    • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: How privacy concerned groups cope with online behavioral advertising. Paper presented at Paper presented at the AAA Global Conference.
    • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: do we know how to cope?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap.
    • Walrave, M., Poels, K., Antheunis, M. L., & van Noort, G. (2013). Getting too personal? Adolescents’ responses to personalized social network site advertising. Abstract from Paper presented at Youth2.0: Connecting, sharing and empowering?.
    • Walrave, M., Poels, K., Antheunis, M. L., van Noort, G., & van den Broeck, E. (2013). Getting too personal? Adolescents’ responses to personalized social network site advertising. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap.
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). Disclosing online behavioral advertising: Effects of the cookie-icon. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
    • van Noort, G., Verlegh, P. W. J., & Antheunis, M. L. (2013). Consumer self-disclosure in advertising campaigns on social network sites: Effects on brand, product, and advertising responses. Abstract from Paper presented at the AAA Global Conference.
    • van Noort, G., Willemsen, L. M., & Antheunis, M. L. (2013). Effective webcare strategies in response to negative word of mouth on social network sites. Abstract from Paper presented at the American Academy of Advertising Global Conference.
    • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2013). Why girls go pink. Abstract from Paper presented at the annual meeting of the International Communication Association, ICA, London, UK.
    • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. A. (2013). Effects of profile targeting on children’s responses to online advertising. Paper presented at Paper presented at the Etmaal van de Communicatiewetenschap.

    2012

    • Antheunis, M. L., & van Noort, G. (2012). Personalization and privacy concern in SNS advertising: Are there boundaries?. Paper presented at Paper presented at the Amsterdam Privacy Conference, Amsterdam, The Netherlands.
    • Antheunis, M. L., & van Noort, G. (2012). Personalized advertising campaigns in social network sites: Are there potential hazards?. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2012). Getting involved: The effects of personalization and online interactivity on citizens' political involvement. Paper presented at Paper presented at the meeting of the European Communication Research and Education Association, Istanbul, Turkey.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2012). Going online with politics: Does it have an effect?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2012). Political communication in a digital world: the effects of personalization and interactive communication on citizens’ political involvement. Paper presented at 65th World Association for Public Opinion Research (WAPOR) Annual Conference.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2012). The case of political websites: The effects of personalisation and online interactivity on political involvement.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
    • Smit, E. G., Voorveld, H. A. M., van Noort, G., & Roosendaal, A. (2012). Online behavioural advertising: Do we know how to cope?. 38. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam. http://www.apc2012.org/sites/default/files/pdffiles/Book%20of%20Abstracts_1.pdf
    • van Noort, G., & Antheunis, M. L. (2012). Personalized advertising campaigns in social network sites. Poster session presented at Poster presented at the meeting of the European Communication Research and Education Association, Istanbul, Turkey.
    • van Noort, G., & Antheunis, M. L. (2012). SNS campaigns: Generating favourable consumer responses by asking them who they are. Paper presented at Paper presented at the meeting of the European Marketing Academy, Lisbon, Portugal.
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2012). Effects of disclosing online behavioral advertising. Paper presented at Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm.
    • van Noort, G., Smit, E. G., van Doodewaard, J., van Tijn, S., & Voorveld, H. A. M. (2012). Fortune cookies? The effectiveness of the ‘cookie-icon’ as a warning for behavioural advertising.. 35-36. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam. http://www.apc2012.org/sites/default/files/pdffiles/Book%20of%20Abstracts_1.pdf

    2011

    • Antheunis, M. L., & van Noort, G. (2011). Interactivity effects in social media marketing on brand engagement: An investigation of the underlying processes. Paper presented at Etmaal van de Communicatiewetenschap, Enschede, The Netherlands.
    • Kruikemeier, S., van Noort, G., & Vliegenthart, R. (2011). Personalization of political websites in the 2010 Dutch local elections.. Paper presented at Paper presented at the Etmaal van de Communicatiewetenschap, Enschede, The Netherlands.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2011). Citizens and online election campaigns: Does the internet stimulate political engagement?. Paper presented at Paper presented at the Political Communication Graduate Student Preconference of the International Communication Association, Boston, United States.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2011). Politics on the internet and its effects on citizen engagement: Do online election campaigns matter?. Paper presented at Paper presented at the meeting of the World Association for Public Opinion Research, Amsterdam, The Netherlands.
    • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2011). The power of online campaigning: The effects of personalization and online interactivity on political involvement.. Paper presented at Paper presented at the PhD Workshop of the World Association for Public Opinion Research, Amsterdam, The Netherlands.
    • Willemsen, L. M., & van Noort, G. (2011). Caring for webcare. Effects of proactive versus reactive corporate interventions in online consumer interactions on weblogs.
    • van Noort, G., & Voorveld, H. A. M. (2011). Social media in multimedia campaigns: examining the effect on perceived persuasive intent, brand and campaign responses. Paper presented at 10th International Conference on Research in Advertising (ICORIA).
    • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Campaigning via social network sites: The importance of social ties and perceived persuasive intent.
    • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Marketing campaigns in social network sites.

    2010

    • Jansz, J., van Reijmersdal, E. A., Peters, O., & van Noort, G. (2010). (2010). The effect of brand placement in an online game for girls.
    • Vliegenthart, R., & van Noort, G. (2010). (2010, May). Is it worth the effort? The effectiveness of online campaigning during the 2010 Dutch local elections.
    • van Noort, G., & Grass, G. (2010). Validating online risk-reducing strategies. Paper presented at 60th Annual ICA Conference, Singapore.
    • van Noort, G., & Vliegenthart, R. (2010). (2010). Online campaigning during local elections - everybody’s doing it?.
    • van Noort, G., & Voorveld, H. A. M. (2010). (2010) An online flow perspective on consumer responses to website interactivity.
    • van Noort, G., & Voorveld, H. A. M. (2010). An online flow perspective on consumer responses to website interactivity. Abstract from Etmaal van de Communicatiewetenschap 2010.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding Website Interactivity Effects. Paper presented at EMAC 2010, Copenhagen, Denmark.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding website interactivity effects. Paper presented at 39th EMAC Conference: the six senses - the essentials of marketing.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding website interactivity effects. Paper presented at EMAC 2010, Copenhagen, Denmark.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Website interactivity effects explained by consumers’ online flow experience. Paper presented at 60th Annual ICA Conference, Singapore.
    • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). (2010). Girls just wanna have fun: Effects of interactive in-game advertisement targeted towards girls.
    • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). Interactive Brand Placement in Online Games: Effects on Girls. Paper presented at 60th Annual ICA Conference, Singapore.

    Prize / grant

    • Antsipava, D., van Noort, G. & van Reijmersdal, E. (2022). Blockchain in the Advertising Landscape (BAL): Consumer Empowerment and Trust. http://www.europeanadvertisingacademy.org/past-eaa-grant-winners/
    • van Noort, G., van Reijmersdal, E. & Strycharz, J. (2022). ‘Helping people to deal with fake advertising using Blockchain-based authenticity cues’.
    • Senftleben, M., van Noort, G. & Smit, E. (2021). Towards AI Transparency in Brand-Based Communication – Evidence for Better Policymaking.
    • van Noort, G. (2020). Personalisierung in der Marketingkommunikation: Eine Metaanalyse.
    • van Noort, G. & Groth, P. (2019). Ethical MInDS: Mapping interventions for data use in squads.
    • van Noort, G., Ebbers, J. & Kruikemeier, S. (2019). Data-inspired creativity: The use of big data in cross-media creative innovation processes. https://www.nwo.nl/en/research-and-results/programmes/gw/creative-industry/flagship-creative-industry-talpa-network.html
    • Voorveld, H., van Noort, G., Muntinga, D. & Bronner, F. (2019). Runner up outstanding article award Journal of Advertising (2018)..
    • van Noort, G. & Willemsen, L. M. (2014). SWOCC Onderzoeksbeurs voor project m.b.t. onderzoek naar webcare..
    • Willemsen, L. M., van Noort, G. & Verlegh, P. W. J. (2014). MSI Resarch Grant for the project "Predicting firestorms: Using protest frames to understand negative electronic word of mouth"..
    • van Noort, G. (2012). Academic Research Prize 'Wetenschapsprijs van het jaar 2012. Awarded by MOA, Center for Information Based Decision Making & Marketing Research; award for the publication: ‘Een menselijk geluid: Het effect van reactieve en proactieve webcare op merkevaluaties’ [A human voice; The effect of reactive and proactive webcare on brand evaluations]..

    Media appearance

    Talk / presentation

    • van Noort, G. (speaker) (5-10-2023). Communication Science Perspective on Data: A balancing act between what is possible, allowed and desirable.
    • van Noort, G. (speaker) (1-11-2022). Communicatiewetenschappelijk perspectief op Duurzaamheid en reclame, Vereniging voor Reclamerecht (VvRr).
    • van Noort, G. (invited speaker) (2-10-2022). Betekenisvolle Merken en Nieuwe media technologie, Logeion.
    • van Noort, G. (speaker) (19-9-2022). Aandacht en Nieuwe media technologie, Studium Generale (Universiteit Utrecht).
    • van Noort, G. (speaker) (17-3-2022). New Media Technology & Personalized Marketing Communication.
    • van Noort, G. (invited speaker) (15-10-2020). Webcare - Current trends and future perspectives, Tilburg University.
    • van Noort, G. (invited speaker) (28-1-2020). Nederlands medialandschap en de impact van merkleiders, Bond voor Adverteerders (BVA).
    • van Noort, G. (invited speaker) (10-12-2019). Online beïnvloeding: Balanceren tussen verleiding en misleiding, DDMA.
    • van Noort, G. (invited speaker) (28-3-2019). Machine vision in social media research: Opportunities and challenges of using machine vision for analyzing user-generated visual content, AAA , Dallas.
    • van Noort, G. (keynote speaker) (22-11-2018). Language in webcare, Symposium Language in Webcare – Interdisciplinary Perspectives, Ghent .
    • van Noort, G. (invited speaker) (8-12-2015). De wetenschap achter personalisatie [Science behind personalisation], Invited lecture at Emerce Engage, Amsterdam.
    • van Noort, G. (invited speaker) (1-6-2015). Webcare: Experimenteren wordt professionaliseren, Invited lecture at Nyenrode University, Breukelen.
    • van Noort, G. (speaker) (7-11-2014). New media in communication research & management., Lecture at the Center for Persuasive Communication at Ghent University, Ghent, Belgium. http://www.cepec.ugent.be/activities/guda-van-noort/
    • van Noort, G. (invited speaker) (7-11-2014). The use of new (social) media in communication management, Invited lecture at the Center for Persuasive Communication at Ghent University, Ghent, Belgium.
    • van Noort, G. (speaker) (27-3-2014). 'Doe het zelf: Ontwerp je eigen onderzoek’ [Do it yourself: Design your own research]., Workshop at Communicatiepodium for practitioners in communication departments of the UvA and HvA, Amsterdam.
    • van Noort, G. (invited speaker) (10-5-2013). Online damage control with webcare interventions: Current research findings and future research directions., Invited lecture at InComm2013: Integrated communications in post-modern era at Izmir University of Economics, Izmir, Turkey.
    • van Noort, G. (speaker) (7-10-2011). Social Media & Marketing, Guest lecture given at VU University, Amsterdam, The Netherlands.
    • van Noort, G. (speaker) (23-9-2011). Organisaties & Social Media, Master class given at European Institute for Brand management EURIB, Rotterdam, The Netherlands.
    • van Noort, G. (speaker) (13-9-2011). Het succes van Social Media marketing campagnes, Presentation given at SWOCC, Amsterdam, The Netherlands.
    • van Noort, G. (speaker) (14-4-2011). SNS Marketing: Wat maakt het zo succesvol?, Guest lecture given at Tilburg University, Tilburg, The Netherlands.

    Others

    • van Noort, G. (other) (12-4-2023). Digitale verleiding: Navigeren door woelige wateren. [Digital Persuasion: Navigating turbulant waters] (other). https://www.uva.nl/content/evenementen/2023/04/digitale-verleiding-navigeren-door-woelige-wateren.html
    • van Noort, G. (other) (25-11-2022). Digital marketing and digital transformation: Bridging Academia and Business (other).
    • van Noort, G. (organiser), Boerman, S. (organiser) & Zarouali, B. (organiser) (22-11-2019). NeFCA Algorithmic Persuasion Event, Amsterdam (organising a conference, workshop, ...). https://nefca.eu/events/persuasive-communication-algorithmic-persuasion/
    • van Noort, G. (organiser), Boerman, S. (organiser), Hudders, L. (organiser) & Poels, K. (organiser) (6-5-2019). Hands-on Digital Day, Ghent. Sessions on the latest trends in digital marketing. More than 340 students, practitioners and researchers had the unique opportunity to interact with (…) (organising a conference, workshop, ...). https://nefca.eu/hands-on-digital-2019/
    • van Reijmersdal, E. (organiser) & van Noort, G. (organiser) (15-5-2018). Research on Native Advertising, Amsterdam (organising a conference, workshop, ...).
    • van Noort, G. (other) (2015). Chair of the Jury 'New Kids on the Block’ for the best agency in the area of digital, design, marketing, advetising and PR., SAN (other).
    • van Noort, G. (other) (2015). Jury member 'Insurance Communication Award’ and 'Banking Communication Award’ for the best communicating insurance company and bank., GfK (other).
    • van Noort, G. (organiser), van Reijmersdal, E. A. (organiser), Voorveld, H. A. M. (organiser), Neijens, P. C. (organiser), Smit, E. G. (organiser) & Verlegh, P. W. J. (organiser) (26-6-2014 - 28-6-2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
    • van Noort, G. (other) (2014). Discussant at the MOA 'Voorjaarsbijeenkomst’ about a paper on Online advertising Channels (3 April)., MOA (other).
    • van Noort, G. (organiser) (7-9-2012). NeFCA PhD colloquium on Persuasive Communication, Antwerp. Organizer. (organising a conference, workshop, ...).

    2011

    • van Noort, G. (2011). ACE Social. Metrixlab, Rotterdam.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • AFM
      Raad van Toezicht
    • Journal of Advertising
      Associate Editor
    • Vereniging voor Reclamerecht
      Raad van Advies
    • ZonMW
      commissielid Programma Preventie en Kansspelverslaving
    • NWO
      Bestuurslid SGW-domein
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