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Dr. C.S. (Corine) Meppelink

Assistant Professor of Persuasive Communication
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Photographer: Jern Ken Chew

Visiting address
  • Nieuwe Achtergracht 166
  • Room number:C9.02
Postal address
  • Postbus 15791
    1001 NG Amsterdam
  • Profile

    Corine Meppelink is an Assistant Professor of Persuasive Communication at the Department of Communication Science, University of Amsterdam. She received her PhD in Communication Science (UvA) in 2016, for her dissertation entitled: ‘Designing digital health information in a health literacy context’. 

    Corine’s reseach interests include the effects of online information and misnformation. She studies how people select, evaluate, process, and use digital information in their daily lives, and is particularly interested in inequalities caused by literacy differences (e.g., health literacy, digital literacy). Corine’s research also focuses on new (AI driven) media technologies and how people cope with them.

    Expertise and Research Fields

    • Online information & misinformation
    • Literacy & effective communication
    • Inequalities in the Digital Society

    Other Links

    Research Priority Area

  • Teaching & PhD Supervision

    Taught Courses

    • Graduation Project (bachelor Communication Science)
    • Media Strategies (master Communication Science)
    • BA and MA thesis supervision
    • Coordinator of the mentor program (research master) & mentor

    PhD Supervision

    Marieke van Hoof | Polarizing Issue Publics: The Interplay of Human Choice and Algorithmic Personalisation

  • Publications

    2021

    2019

    • Diviani, N., Haukeland Fredriksen, E., Meppelink, C. S., Mullan, J., Rich, W., & Therkildsen Sudmann, T. (2019). Where else would I look for it? A five-country qualitative study on purposes, strategies, and consequences of online health information seeking. Journal of Public Health Research, 8(1), 33-39. [1518]. https://doi.org/10.4081/jphr.2019.1518 [details]
    • Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2019). “I was right about vaccination”: Confirmation bias and health literacy in online health information seeking. Journal of Health Communication, 24(2), 129-140. https://doi.org/10.1080/10810730.2019.1583701 [details]
    • Woudstra, A. J., Meppelink, C. S., Pander Maat, H., Oosterhaven, J., Fransen, M. P., & Dima, A. L. (2019). Validation of the short assessment of health literacy (SAHL-D) and short-form development: Rasch analysis. BMC Medical Research Methodology, 19, [122]. https://doi.org/10.1186/s12874-019-0762-4 [details]

    2017

    2016

    • Diviani, N., van den Putte, B., Meppelink, C. S., & van Weert, J. C. M. (2016). Exploring the role of health literacy in the evaluation of online health information: Insights from a mixed-methods study. Patient Education and Counseling, 99(6), 1017-1025. https://doi.org/10.1016/j.pec.2016.01.007 [details]
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online health information processing: Unraveling the underlying mechanisms. Journal of Health Communication, 21(supp. 2), 109-120. https://doi.org/10.1080/10810730.2016.1193920 [details]

    2015

    2011

    2010

    • Smit, E., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 31-38). (Relatiemedia; No. 3). Heemstede: Customer Media Council. [details]

    2009

    • Smit, E., Meppelink, C., & Neijens, P. (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Antwerpen: Garant. [details]

    2017

    2009

    • Smit, E., & Meppelink, C. (2009). CMB-schaal doorstaat praktijkproef. In S. van den Boom (Ed.), Customer media in de praktijk: 122 cases uit Nederland en België (pp. 27-31). (Relatiemedia; No. 2). Heemstede: Customer Media Council. [details]

    2020

    • Westerbeek, L., Hendriks, H., Smit, E. S., & Meppelink, C. S. (2020). Combatting online misinformation regarding vaccinations. Abstract from Etmaal van de Communicatiewetenschap 2020, .

    2019

    • Meppelink, C., Hendriks, H., Trilling, D., Shao, A., Weert, J. V., & Smit, E. (2019). Misinformation or not? Using supervised machine learning to automatically distinguish correct information from misinformation about vaccines. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen, .
    • Shao, A., Meppelink, C., Smit, E., Trilling, D., Weert, J. V., & Hendriks, H. (2019). Automatically distinguishing correct information from misinformation about vaccines: A supervised machine learning approach. Paper presented at International Communication Association (ICA), Washington, United States.

    2018

    • Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2018). “I was right about vaccinations”: How health literacy and existing beliefs result in confirmation bias. Abstract from International Communication Association, Prague 2018, .

    2016

    • Diviani, N., Haukeland Fredriksen, E., Meppelink, C. S., Mullan, J., Rich, W., & Therkildsen Sudmann, T. (2016). Online health information quality and strategies to assess it: A cross-cultural qualitative study. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S. (2016). Addressing health literacy – evidence from experimental studies. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). Suitable or not? Assessing the suitability of Dutch online health information for people with limited health literacy; results from a content analysis. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). The suitability of Dutch online health information for people with limited health literacy. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online information processing: The role of three mechanisms. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Results from two studies. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Revealing the underlying mechanisms. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

    2015

    • Bol, N., & Meppelink, C. S. (2015). How illustrations improve health information processing among individuals with limited health literacy: An eye-tracking experiment. Poster session presented at Poster presented at the DCHC Conference, .
    • Diviani, N., van den Putte, B., Meppelink, C. S., & van Weert, J. C. M. (2015). Exploring the role of health literacy in the evaluation of the quality of online health information: Insights from a qualitative study. Abstract from Paper presented at the International Conference on Communication in Healthcare, .
    • Diviani, N., van den Putte, B., Meppelink, C. S., & van Weert, J. C. M. (2015). Health literacy and evaluation of online health information: A qualitative study. Poster session presented at Poster presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
    • Meppelink, C. S., & Bol, N. (2015). Using eye tracking to explore limited and adequate health literates’ attention to and recall of online health information. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, .

    2014

    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2014). Adapting health messages to health literacy level: The role of text difficulty and illustrations.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, .
    • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Are animations effective for people with low health literacy? Investigating the effects of spoken texts and dynamic visuals on information recall.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
    • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Less reading, more movement? What makes health animations effective in different health literacy groups?. Abstract from Paper presented at the Kentucky Conference on Health Communication, Lexington, USA, .

    2013

    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Effective communication for people with limited health literacy. Abstract from Paper presented at the International Conference on Communication in Healthcare, Montreal, Canada, .
    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Tailoring online health materials to improve message processing and comprehension: What strategy works best for people with low health literacy?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .

    Award

    • Meppelink, C. (2017). The Abby Prestin Dissertation of the Year Award, from the Health Communication Divisions of ICA and NCA.
    • Bol, N. & Meppelink, C. S. (2015). Top Student Research Presentation Award: How illustrations improve health information processing among individuals with limited health literacy: An eye-tracking experient.
    • Meppelink, C. S. (2014). Top student paper award. Kentucky Conference on Health Communication, Lexington, USA..

    Media appearance

    • Meppelink, C. (30-09-2020). Wij weten hoe het zit - Karlijn Saris [Print] De Groene Amsterdammer. Wij weten hoe het zit - Karlijn Saris.
    • Meppelink, C. (14-02-2019). Fear appeals in vaccinatieboodschappen zijn waarschijnlijk niet geschikt om twijfelende ouders te overtuigen [Television] 1 Vandaag. Fear appeals in vaccinatieboodschappen zijn waarschijnlijk niet geschikt om twijfelende ouders te overtuigen.
    • Meppelink, C. (07-07-2016). Interview in SPUI magazine (44), door Robin van Wechem. 'Animaties met gesproken tekst hebben de beste resultaten'..
    • Meppelink, C. (19-05-2016). Interview voor Kennislink door Mathilde Jansen. 'Medische informatie kan begrijpelijker'..
    • Meppelink, C. (14-05-2016). Interview in Het Parool door Sarah Prins. 'Sites over gezondheid zijn vaak te moeilijk'..
    • Meppelink, C. S. (12-03-2014). 'Besteed niet alleen aandacht aan de boodschap, maar kijk vooral goed naar de ontvanger'. Interview door Anje Ham. [Print] Compriz (retrieved from http://www.compriz.nl/home/159). 'Besteed niet alleen aandacht aan de boodschap, maar kijk vooral goed naar de ontvanger'. Interview door Anje Ham..

    Talk / presentation

    • Meppelink, C. (invited speaker) (17-11-2020). Online gezondheidsinformatie en het belang van de juiste vaardigheden, Symposium Amsterdam Center for Health Communication (ACHC), Amsterdam.
    • Meppelink, C. (invited speaker) (3-10-2020). Online (mis)informatie en de gevolgen voor geïnformeerde besluitvorming, Annual symposium of the Nederlandse Vereniging tegen de Kwakzalverij.
    • Meppelink, C. (speaker) (14-5-2019). Vaccine-related online (mis)information: A communication perspective on vaccination hesitancy.
    • Meppelink, C. (invited speaker) (11-10-2017). Gezondheidsvaardigheden (Health literacy), LUMC, University of Leiden.
    • Meppelink, C. (invited speaker) (29-9-2016). Een tekst of toch een animatie? De effectiviteit van tekst en beeld in doelgroepen met verschillende gezondheidsvaardigheidsniveaus, GGD Amsterdam.
    • Meppelink, C. (invited speaker) (19-9-2016). Gezondheidsvaardigheden (health literacy), LUMC, University of Leiden.
    • Meppelink, C. (invited speaker) (12-7-2016). Een tekst of toch een animatie? De effectiviteit van tekst en beeld in doelgroepen met verschillende gezondheidsvaardigheidsniveaus., SOA/AIDS.
    • Meppelink, C. (speaker) (2-6-2016). Health Literacy & eHealth, Pharos, netwerkbijeenkomst Alliantie Gezondheidsvaardigheden , themasessie eHealth.
    • Meppelink, C. (keynote speaker) (10-5-2016). Een tekst of toch een animatie? De effectiviteit van tekst en beeld in doelgroepen met verschillende gezondheidsvaardigheidsniveaus., Symposium Amsterdam Center for Health Communication (ACHC), Amsterdam.
    • Meppelink, C. S. (invited speaker) (19-9-2014). Gezondheidsvaardigheden [health literacy]., Invited lecture at the Leiden University Medical Center, Department of Medicine, module Medical Decision Making, Leiden.
    • Meppelink, C. S. (invited speaker) (8-9-2014). Tailored health communication: How to design effective messages for people with low and high health literacy?, Invited lecture at the Amsterdam Medical Center, Department of Medical Informatics, module E-health, Amsterdam.
    • Meppelink, C. S. (speaker) (2-6-2014). Gezondheidsvoorlichting op maat: Effectieve boodschappen voor mensen met lage en hoge gezondheidsvaardigheden., Lecture at the Scientific Meeting of the Nederlandse Alliantie Gezondheidsvaardigheden, Leiden.
    • Meppelink, C. S. (invited speaker) (25-4-2014). Less reading, more movement? What makes health animations effective in different health literacy groups?, Invited lecture at the Colloquium on Health Communication, Florida State University, Department of Communication, Florida, USA.
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  • Ancillary activities
    • No ancillary activities