Dr. S.M. (Sarah) Marschlich
Faculty of Social and Behavioural Sciences
CW : Corporate Communication
Visiting address
- Nieuwe Achtergracht 166
Postal address
- Postbus 15791
1001 NG Amsterdam
Contact details
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Profile
Sarah Marschlich is an Assistant Professor of Corporate Communication at the Department of Communication Science at the University of Amsterdam. She is affiliated with ASCoR, the Program Group Corporate Communication. After gaining her PhD at the University of Fribourg (Switzerland), she worked as a senior research and teaching associate at the Department of Communication and Media Research, University of Zurich (IKMZ). She was a guest researcher at Zayed University, College of Communication and Media Sciences (United Arab Emirates), and serves as a board member of the Swiss Association of Communication and Media Research, supporting the matters of young and emerging scholars and engaging in debates about the working conditions and well-being of young scholars in communication and media research.
In her research and teaching, Sarah Marschlich focuses on:- The role of strategic communication and public relations in building organizational reputation and legitimacy.
- The challenges of corporate communication in the social media and news media environments.
- Organizations' social and political roles, including CSR, public diplomacy, and lobbying.
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Research
Expertise and research fields
- Public relations
- Strategic communication
- Organizational reputation
- Organizational legitimacy
- Neo-Institutional theory
- Corporate social responsibility
- Corporate diplomacy
- Social media affordances
Research methods
- Survey
- Experimental research design
- Expert interview
- Focus group
Current research projects
Exploring individuals’ imagined social media affordances using self-report measures and donated log-based data
Research grants & honours
- 2022 Research funding by the Digital Communication Methods Lab, University of Amsterdam for the research project on “Exploring individuals’ imagined social media affordances using self-report measures and donated log-based data”
- 2021 Best Paper Award for the paper “CSR in Hypermodern Times: Towards a New Measurement of Segmentation of Socially and Environmentally Conscious Publics” by the European Public Relations Education and Research Association (EUPRERA)
- 2021 Research funding by the Swiss Association of Communication and Media Sciences (SACM) and by the Swiss Association of Humanities and Social Sciences (SAGW) for the research project “Current situation of the mid-level staff at Swiss universities”
- 2019 Research grant by the Swiss National Science Foundation (SNSF) for the research project “Corporate Diplomacy in the United Arab Emirates”
- 2019/2020 Fellow of the Kopenhaver Center for the Advancement of Women in Communication
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Publications
2023
Marschlich, S., & Ingenhoff, D. (2023). The role of local news in constructing media legitimacy: How news media frames the sociopolitical efforts of multinational corporations in host countries. Corporate Communications, 28(7), 1-18. https://doi.org/10.1108/CCIJ-05-2022-0050 [details]- Marschlich, S., & Vogler, D. (2023). Public Debates about the Social Responsibility of Media Companies: A Longitudinal Analysis of Swiss Media Companies from 2010 to 2019. In F. Weder, L. Rademacher, & R. Schmidtpeter (Eds.), CSR Communication in the Media: Media Management on Sustainabililty at a Globel Level (pp. 141-157). (CSR, sustainability, ethics & governance). Springer. https://doi.org/10.1007/978-3-031-18976-0_11 [details]
2022
- Eisenegger, M., & Marschlich, S. (2022). Schlüsselbegriffe der Public Relations: Issues, Frames und Thematisierung. In P. Szyszka, R. Fröhlich, & U. Röttger (Eds.), Handbuch der Public Relations (pp. 1-22). Springer. https://doi.org/10.1007/978-3-658-28149-6_25-1
- Marschlich, S. (2022). Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy. A Neo-Institutional Public Relations Perspective. (Organisationskommunikation). Springer. https://doi.org/10.1007/978-3-658-36818-0
- Marschlich, S. (2022). Content analysis in the research field of public diplomacy. In F. Oehmer-Pedrazzi, S. H. Kessler, E. Humprecht, K. Sommer, & L. Castro (Eds.), Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research (pp. 329-338). Springer. https://doi.org/10.1007/978-3-658-36179-2_28
- Marschlich, S., & Ingenhoff, D. (2022). Public-private partnerships: How institutional linkages help to build organizational legitimacy in an international environment. Public Relations Review, 48, [102124]. https://doi.org/10.1016/j.pubrev.2021.102124
- Marschlich, S., & Storie, L. (2022). The past, the present, and the future of public diplomacy research. In J. Falkheimer, & M. Heide (Eds.), Research Handbook on Strategic Communication (pp. 301-318). Edward Elgar Publishing. https://doi.org/10.4337/9781800379893.00028 [details]
- Oehmer-Pedrazzi, F., & Marschlich, S. (2022). Lobbyismus aus kommunikationswissenschaftlicher Perspektive. In A. Polk, & K. Mause (Eds.), Handbuch Lobbyismus (Living ed.). Springer VS. https://doi.org/10.1007/978-3-658-32324-0_38-1 [details]
- Ryffel, Q., Marschlich, S., Fürst, S., & Thai, S. (2022). From precarious conditions to permanent positions? Problems, responsible actors, and solutions for strengthening the academic mid-level staff in Switzerland. Studies in Communication Sciences, 22(3), 575-582. https://doi.org/10.24434/j.scoms.2022.03.3936 [details]
- Storie, L., & Marschlich, S. (2022). Identity, social media and politics: How young Emirati women make sense of female politicians in the UAE. International Journal of Press/Politics, 27, 789-807. https://doi.org/10.1177/19401612221078795
2021
- Marschlich, S., & Ingenhoff, D. (2021). Stakeholder engagement in a multicultural context: The contribution of (personal) relationship cultivation to social capital. Public Relations Review, 47, [102091]. https://doi.org/10.1016/j.pubrev.2021.102091
- Marschlich, S., & Ingenhoff, D. (2021). The role of public relations in corporate diplomacy: how relationship cultivation increases organizational legitimacy. Journal of Public Relations Research, 33, 86-105. https://doi.org/10.1080/1062726X.2021.1981332
2019
- Ingenhoff, D., & Marschlich, S. (2019). Corporate diplomacy and political CSR: Similarities, differences and theoretical implications. Public Relations Review, 45, 348-371. https://doi.org/10.1016/j.pubrev.2019.01.002
2022
- Marschlich, S. (2022). Einstellungen gegenüber Medien. Jahrbuch Qualität der Medien, 2022, 131-137. https://doi.org/10.24894/978-3-7965-4646-4 [details]
- Marschlich, S., Strauß, N., & Vogler, D. (2022). Qualität und Stellenwert der Wirtschaftsberichterstattung in Schweizer Medien. Jahrbuch Qualität der Medien, 2022, 69-80. https://doi.org/10.24894/978-3-7965-4646-4 [details]
2021
- Schwaiger, L., & Marschlich, S. (2021). Einstellungen gegenüber Medien. Jahrbuch Qualität der Medien, 2021, 117-124. https://doi.org/10.24894/978-3-7965-4432-3
- Udris, L., Marschlich, S., & Vogler, D. (2021). Abstimmungskampf um das Verhüllungsverbot: Sichtbarkeit von Akteur:innen und ihrer Positionen in redaktionellen Medien und auf Twitter. Jahrbuch Qualität der Medien, 2021, 63-76. https://doi.org/10.24894/978-3-7965-4432-3
- Vogler, D., Schwaiger, L., Udris, L., Schneider, J., Siegen, D., Marschlich, S., Rauchfleisch, A., & Eisenegger, M. (2021). Falschinformationen, Alternativmedien und Verschwörungstheorien–Wie die Schweizer Bevölkerung mit Desinformation umgeht. Bericht für das Bundesamt für Kommunikation [Misinformation, alternative media and conspiracy theories-How the Swiss population deals with disinformation. Report for the Federal Office of Communications]. https://www.zora.uzh.ch/id/eprint/219206/1/Desinformation_in_der_Schweiz___Abschlussbericht_Marz_2021.pdf
2018
- Marschlich, S. (2018). Bildmotive in der Migrationsberichterstattung im Wandel? [Images in News Coverage on Migration in Change?]. In C. Bonnen, K. Löpke, & F-A. Meyer (Eds.), Flüchtlingsbilder, Rechtspopulismus und Schweigespirale reloaded: Aktuelle Perspektiven Politischer Kommunikation [Images of Refugees, Right Wing Populism, and the Spiral of Silence Revisted] (pp. 9-30). Shaker.
Prize / grant
- Marschlich, S. (2021). Current situation of the mid-level staff at Swiss universities.
- Marschlich, S. (2021). Best Paper Award for the paper “CSR in Hypermodern Times: Towards a New Measurement of Segmentation of Socially and Environmentally Conscious Publics".
- Marschlich, S. (2019). Corporate Diplomacy in the United Arab Emirates.
Others
- Marschlich, S. (visiting researcher) (1-2019 - 12-2019). Zayed University, College of Communication & Media Sciences (visiting an external institution).
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Ancillary activities
No ancillary activities
Marschlich, S., & Ingenhoff, D. (2023). The role of local news in constructing media legitimacy: How news media frames the sociopolitical efforts of multinational corporations in host countries. Corporate Communications, 28(7), 1-18.