Dr. D. (Daisy/Dong) Zhang
Core Lecturer
Faculty of Social and Behavioural Sciences
Programmagroep: Core Lecturers CSSci
Area of expertise: Dataveillance, consumer responses, pursuasion technologies, new media technologies, online behavioral advertising
Visiting address
- Valckenierstraat 65
Postal address
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Postbus 15508
1001 NA Amsterdam
Contact details
Social media
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Profile
Dong (Daisy) Zhang is a Lecturer at the programme BSc Computational Social Science at the University of Amsterdam. She has a research background in communication and technologies, specifically how technologies enable the collection and use of personal data from individuals (i.e., dataveillance) and how individuals perceive and respond to such practices.
Research expertise
- Dataveillance and consumer responses
- Persuasion and new media technologies
- Online behavioral advertising and privacy concerns
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Research
Research methods
- Experimentation
- Survey
- In-depth interview
- Digital trace data collection and analysis
Current research
Investigating the influence of dataveillance on perceived surveillance and coping among individuals
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Teaching
BA
- BSc Computational Social Science (current)
- BSc Communication Science
MA
- MSc Communication Science
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Publications
2026
- Zhang, D., Strycharz, J., Boerman, S. C., Araujo, T., & Voorveld, H. A. M. (2026). Too Sensitive, Too Much? Triggers and Consequences of Perceived Surveillance in Digital Data-Driven Advertising. Journal of Advertising. Advance online publication. https://doi.org/10.1080/00913367.2026.2676600
2025
Strycharz, J., Zhang, D., & Segijn, C. M. (2025). Dataveillance in Interactive Advertising: Transforming Consumer-Advertiser Interactions and Its Unintended Consequences. Journal of Interactive Advertising, 25(4), 381-393. https://doi.org/10.1080/15252019.2025.2547850 [details]- Zhang, D., Strycharz, J., Boerman, S. C., Araujo, T., & Voorveld, H. (2025). Google knows me too well! Coping with perceived surveillance in an algorithmic profiling context. Computers in Human Behavior, 165, Article 108536. https://doi.org/10.1016/j.chb.2024.108536 [details]
2024
- Zhang, D., Boerman, S. C., Hendriks, H., van der Goot, M. J., Araujo, T., & Voorveld, H. (2024). "They Know Everything": Folk Theories, Thoughts, and Feelings About Dataveillance in Media Technologies. International Journal of Communication, 18, 2710-2730. https://ijoc.org/index.php/ijoc/article/view/21495 [details]
2023
- Zhang, D., Boerman, S. C., Hendriks, H., Araujo, T., & Voorveld, H. (2023). A peak into individuals’ perceptions of surveillance. In A. Vignolles, & M. K. J. Waiguny (Eds.), Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative (pp. 163-178). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-40429-1_12 [details]
- Zhang, D., Voorveld, H., & Boerman, S. C. (2023). Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch adults. Journal of Current Issues and Research in Advertising, 44(3), 392-410. https://doi.org/10.1080/10641734.2023.2199812 [details]
2025
- Resendez Gómez, V. D. C., Schwinges, A., Wald, R., & Zhang, D. (2025). Big tech discussions on Reddit: Assessing corporate legitimacy through online public discourse. Abstract from Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.
2024
- Schwinges, A., Wald, R., Zhang, D., & Resendez Gómez, V. D. C. (2024). Big Tech Discourse on Reddit – Implications for Corporate Legitimacy. Abstract from ECREA European Communication Conference, Ljubljana, Slovenia.
- Zhang, D., Strycharz, J., Boerman, S. C., Araujo, T. B., & Voorveld, H. A. M. (2024). Google knows me too well! Coping with perceived surveillance in an algorithmic profiling context. Paper presented at The 22nd International Conference on Research in Advertising (ICORIA) 2024, Thessaloniki, Greece.
- Zhang, D., Strycharz, J., Boerman, S., Araujo, T., & Voorveld, H. (2024). Google knows me too well? Coping with perceived surveillance in an algorithmic profiling context. Abstract from Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.
2023
- Segijn, C. M., & Zhang, D. (2023). Special Topic Session: The Future of Dataveillance in Advertising Theory and Practice. Abstract from 2023 Annual Conference of the American Academy of Advertising, Denver, Colorado, United States.
2022
- Zhang, D., Boerman, S. C., Hendriks, H., van der Goot, M. J., Araujo, T. B., & Voorveld, H. A. M. (2022). “They Know Everything”: Folk Theories, Thoughts, and Feelings About Surveillance in Media Technologies. Paper presented at 72nd Annual International Communication Association Conference.
2021
- Zhang, D., Voorveld, H. A. M., & Boerman, S. C. (2021). Investigating the roles of privacy concern and OBA Knowledge in the effects of online behavioral advertising: A comparative study of China and the Netherlands. Paper presented at ICA 2021 - 71st Annual ICA Conference.
- Zhang, D., van der Goot, M. J., Hendriks, H., Boerman, S. C., Araujo, T. B., & Voorveld, H. A. M. (2021). Mapping users’ perceptions of surveillance in media technologies. Abstract from Etmaal van de Communicatiewetenschap 2021.
- Zhang, D., van der Goot, M. J., Hendriks, H., Boerman, S. C., Araujo, T. B., & Voorveld, H. A. M. (2021). Thoughts, feelings, and folk theories about surveillance in media technologies. Paper presented at ICORIA 2021.
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Ancillary activities
No ancillary activities
Strycharz, J., Zhang, D., & Segijn, C. M. (2025). Dataveillance in Interactive Advertising: Transforming Consumer-Advertiser Interactions and Its Unintended Consequences. Journal of Interactive Advertising, 25(4), 381-393.