K.B. (Koji) Yoshimura
Lecturer
Faculty of Social and Behavioural Sciences
CW : Youth & Media Entertainment
Visiting address
- Nieuwe Achtergracht 166
Postal address
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Postbus 15791
1001 NG Amsterdam
Contact details
Social media
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Profile
Koji Yoshimura is a Lecturer of Youth and Media Entertainment in the Department of Communication Science at the University of Amsterdam. He earned his PhD in Media and Communication from Texas Tech University (USA).
Koji conducts research on the effects of media entertainment (film, television, video games), with particular interests in narratives and morality. Specifically, he currently investigates research questions such as:
- How do viewers make sense of ambiguous media narratives?
- How does perceived narrative ambiguity lead to eudaimonic media effects?
- How do viewers comprehend non-linear and interactive narratives (e.g., video games), and what are the effects of such narratives?
Research expertise
- Media Entertainment
- Media and Morality
- Narrative Comprehension
- Mediated Social Perception
- Mediated Violence
- Video Games and Interactivity
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Research
Research methods
- Survey
- Experiment
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Teaching
BA
- Graduation Project Entertainment Communication
- Statistical Modeling for Communication Research
MA
- Developing Media Entertainment
- Master’s Thesis Supervision Entertainment Communication
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Publications
2025
- Bowman, N. D., Klecka, H., Li, Z., Yoshimura, K., & Green, C. S. (2025). A Continuous-Space Description of Video Games: A Preliminary Investigation. Psychology of Popular Media, 14(1), 187–193. https://doi.org/10.1037/ppm0000522 [details]
2024
Bowman, N. D., Yoshimura, K., Bohaty, E., & Condis, M. (2024). “Makes Me Feel Like I Was Born in the Wrong Era”: Gamer Self-Efficacy and Appreciation, Rather Than Controller Type, Correlate With Historical Nostalgia When Playing a Retrogame. Psychology of Popular Media, 13(3), 395–406. https://doi.org/10.1037/ppm0000492 [details]- Cohen, E. L., West, M., Yoshimura, K., Farrell, M. E., & Swain, A. (2024). Normative Influence of the Stars: The Relative Indirect Effects of Celebrity Exemplars on Vaping Norm Perceptions Through Liking, Parasocial Relationship Strength, and Wishful Identification. Health Communication, 39(9), 1877-1887. https://doi.org/10.1080/10410236.2023.2245594 [details]
2023
- Riggs, R. E., & Yoshimura, K. (2023). The Influence of Group Identification with Student Subgroups on Perceptions of Bystander Intervention to Prevent Sexual Assault. Violence Against Women, 29(6-7), 1144-1167. https://doi.org/10.1177/10778012221104842
2022
- Bowman, N. D., Velez, J., Wulf, T., Breuer, J., Yoshimura, K., & Resignato, L. J. (2022). That Bygone Feeling: Controller Ergonomics and Nostalgia in Video Game Play. Psychology of Popular Media, 12, 147-158. https://doi.org/10.1037/ppm0000382
- Yoshimura, K., Bowman, N. D., Cohen, E. L., & Banks, J. (2022). Character morality, enjoyment, and appreciation: a replication of Eden, Daalmans, and Johnson (2017). Media Psychology, 25, 181-207. https://doi.org/10.1080/15213269.2021.1884096
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Ancillary activities
No ancillary activities
Bowman, N. D., Yoshimura, K., Bohaty, E., & Condis, M. (2024). “Makes Me Feel Like I Was Born in the Wrong Era”: Gamer Self-Efficacy and Appreciation, Rather Than Controller Type, Correlate With Historical Nostalgia When Playing a Retrogame. Psychology of Popular Media, 13(3), 395–406.