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Amsterdam School of Communication Research / ASCoR Amsterdam School of Communication Research / ASCoR

Ms J. (Joanna) Strycharz MSc

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Publications

    2019

    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives–practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660. https://doi.org/10.1108/EJM-11-2017-0896 [details]
    • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2019). Consumer view on personalized advertising: Overview of self-reported benefits and concerns. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 53-66). (European Advertising Academy). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_5 [details]
    • Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Protective behavior against personalized ads: Motivation to turn personalization off. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), [1]. https://doi.org/10.5817/CP2019-2-1 [details]
    • van Atteveldt, W., Strycharz, J., Trilling, D. C., & Welbers, K. (2019). Toward open computational communication science: A practical road map for reusable data and code. International Journal of Communication : IJoC, 13, 3935–3954.

    2018

    2018

    • Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., ... Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). Los Alamitos, California: IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078 [details]

    2019

    • Abou-Ali, A., Mazari, A., Scherer, A., Dziubińska, A., Pardo Gracía, A., Punstein, A., ... Hommes, W. (2019). Research Collaborations: a guide for early career researchers. Edinburgh: League of European Research Universities (LERU). [details]

    2019

    • Strycharz, J., Bol, N., & Helberger, N. (2019). Branded content on social media:Combining tracking and survey data to understand who gets targeted with what. Poster session presented at International Communication Association (ICA), Washington, United States.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2019). Application of protection motivation theory to opting-out from personalised advertising.. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .

    2018

    • Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., ... de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Paper presented at International Communication Association, Prague 2018, .
    • Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., ... de Vreese, C. H. (2018). Using privacy calculus theory to understand the effects of personalization: Analyzing self-disclosure across health, news, and commerce contexts. Abstract from Etmaal van de Communicatiewetenschap, Gent, Belgium.
    • Dienlin, T., Bol, N., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., ... de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Abstract from 51st Conference of the German Society for Psychology, Frankfurt am Main, Germany.
    • Strycharz, J. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Paper presented at AAA Annual Conference, New York, United States.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Consumer view on personalized marketing communication: Overview of benefits and concerns reported by the users . Abstract from International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Tracking interactions with personalized advertising: Why consumers (do not) want to see personalized ads?. Abstract from Amsterdam Privacy Conference 2018, Amsterdam, Netherlands.
    • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.

    2017

    • Strycharz, J. (2017). Bringing it all together: Workflow for integrating information retrieval, automated content analysis, manual annotation, and statistical analysis. Abstract from Etmaal van de Communicatiewetenschap, .
    • Strycharz, J., Strauß, N., & Trilling, D. C. (2017). Media coverage and share price volatility: Is it only attention that matters?. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Strycharz, J., Strauß, N., & Trilling, D. C. (2017). Media coverage and share price volatility: Is it only attention that matters?. Abstract from International Communication Association (ICA), San Diego, United States.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2017). An exploratory study of personalised marketing from the perspective of the marketer. Abstract from ICORIA, Ghent, Belgium.
    • Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Media effects on public opinion about online privacy. Abstract from International Conference on Computational Social Science (IC2S2), Cologne, Germany.
    • Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Public debate on online marketing and privacy: Attention, topics and the sentiment of media coverage. Abstract from Etmaal van de Communicatiewetenschap, .

    Award

    • Strycharz, J. (2018). PhD Travel Grant.

    Membership

    • Strycharz, J. (2017-2020). Chair of the Young Scholars Network division, NeFCA.
    • Strycharz, J. (2017-2018). Chair of the NeFCA Dissertation Award 2016 Committee, NeFCA.

    Media appearance

    • Strycharz, J. (01-08-2018). Onbekend dus onbemind? [Print] Marketing Rendement. Onbekend dus onbemind?.
    • Strycharz, J. (01-05-2017). Gepersonaliseerde marketing: maak communicatie relevant [Print] Clou magazine 82, 45. Gepersonaliseerde marketing: maak communicatie relevant.

    Talk / presentation

    • Strycharz, J. (speaker) (3-10-2019). Big data en reclame: online personalisatietechnieken en grenzen van beïnvloeding, Najaarsbijeenkomst VvRr.
    • Strycharz, J. (speaker) (20-3-2018). Wat weten consumenten over gepersonaliseerde communicatie en wat betekent dat?, SWOCC event: Gepersonaliseerde communicatie, Amsterdam, Netherlands.
    • Strycharz, J. (speaker) (21-3-2017). Gepersonaliseerde communicatie. Inventarisatie van technieken en uitdagingen., SWOCC event: Gepersonaliseerde communicatie, Amsterdam, Netherlands.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities
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