Ms J. (Joanna) Strycharz MSc
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Visiting address
- Nieuwe Achtergracht 166
Postal address
- Postbus 15791
1001 NG Amsterdam
Contact details
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Publications
- refereed (10)
- academic (1)
- professional (1)
- conference contributions (20)
- recognitions (15)
- doctoral thesis (1)
2020
Bol, N., Strycharz, J., Helberger, N., van de Velde, B., & de Vreese, C. H. (2020). Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content. New Media & Society, 22(11), 1996-2017. https://doi.org/10.1177/1461444820924631 [details]- Helberger, N., Huh, J., Milne, G., Strycharz, J., & Sundaram, H. (2020). Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions. Journal of Advertising, 49(4), 377-393. https://doi.org/10.1080/00913367.2020.1811179 [details]
- Strycharz, J. (2020). Gepersonaliseerde marketingcommunicatie in context: perspectieven van consumenten, het bedrijfsleven en de wetgever op het personalisatielandschap. Tijdschrift voor Communicatiewetenschap, 48, 186-201. https://www.tijdschriftvoorcommunicatiewetenschap.nl/scripts/shared/artikel_pdf.php?id=CW-48-3-186
- Strycharz, J., Ausloos, J., & Helberger, N. (2020). Data Protection or Data Frustration? Individual Perceptions and Attitudes Towards the GDPR. European Data Protection Law Review, 6(3), 407-421. https://doi.org/10.21552/edpl/2020/3/10 [details]
2019
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660. https://doi.org/10.1108/EJM-11-2017-0896 [details]
- Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2019). Consumer view on personalized advertising: Overview of self-reported benefits and concerns. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 53-66). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_5 [details]
- Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Protective behavior against personalized ads: Motivation to turn personalization off. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), [1]. https://doi.org/10.5817/CP2019-2-1 [details]
- van Atteveldt, W., Strycharz, J., Trilling, D., & Welbers, K. (2019). Toward open computational communication science: A practical road map for reusable data and code. International Journal of Communication : IJoC, 13, 3935-3954. [details]
2018
- Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Journal of Computer-Mediated Communication, 23(6), 370-388. https://doi.org/10.1093/jcmc/zmy020 [details]
- Strycharz, J., Strauss, N., & Trilling, D. (2018). The Role of Media Coverage in Explaining Stock Market Fluctuations: Insights for Strategic Financial Communication. International Journal of Strategic Communication, 12(1), 67-85. https://doi.org/10.1080/1553118X.2017.1378220 [details]
2018
- Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., Raats, T., de Klerk, L., & Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078 [details]
2020
- Strycharz, J., & Segijn, C. (2020). Synced advertising and chilling effects: change in media diet as a result of corporate surveillance. Paper presented at Annual Conference of the Association for Education in Journalism and Mass Communications, .
- Strycharz, J., Huh, J., & Lu, X. (2020). Trust in digital media technology companies: Influencing factors and impact on consumers' personal information sharing . Paper presented at International Communication Association (ICA), Gold Coast, Australia.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at Etmaal van de Communicatiewetenschap 2020, .
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at International Communication Association (ICA), Gold Coast, Australia.
- van Atteveldt, W., Kroon, A., Loecherbach, F., Steijaert, M., Strycharz, J., Trilling, D., ... Welbers, K. (2020). Standardized research compendiums: Making open and transparent science fun and easy. Paper presented at International Communication Association (ICA), Gold Coast, Australia.
2019
- Strycharz, J., Bol, N., & Helberger, N. (2019). Branded content on social media:Combining tracking and survey data to understand who gets targeted with what. Poster session presented at International Communication Association (ICA), Washington, United States.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2019). Application of protection motivation theory to opting-out from personalised advertising.. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .
2018
- Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Paper presented at International Communication Association, Prague 2018, .
- Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Using privacy calculus theory to understand the effects of personalization: Analyzing self-disclosure across health, news, and commerce contexts. Abstract from Etmaal van de Communicatiewetenschap, Gent, Belgium.
- Dienlin, T., Bol, N., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Abstract from 51st Conference of the German Society for Psychology, Frankfurt am Main, Germany.
- Strycharz, J. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Paper presented at AAA Annual Conference, New York, United States.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Consumer view on personalized marketing communication: Overview of benefits and concerns reported by the users . Abstract from International Conference of Research in Advertising (ICORIA), Valencia, Spain.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Tracking interactions with personalized advertising: Why consumers (do not) want to see personalized ads?. Abstract from Amsterdam Privacy Conference 2018, Amsterdam, Netherlands.
- Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
2017
- Strycharz, J. (2017). Bringing it all together: Workflow for integrating information retrieval, automated content analysis, manual annotation, and statistical analysis. Abstract from Etmaal van de Communicatiewetenschap, .
- Strycharz, J., Strauß, N., & Trilling, D. C. (2017). Media coverage and share price volatility: Is it only attention that matters?. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
- Strycharz, J., Strauß, N., & Trilling, D. C. (2017). Media coverage and share price volatility: Is it only attention that matters?. Abstract from International Communication Association (ICA), San Diego, United States.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2017). An exploratory study of personalised marketing from the perspective of the marketer. Abstract from ICORIA, Ghent, Belgium.
- Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Media effects on public opinion about online privacy. Abstract from International Conference on Computational Social Science (IC2S2), Cologne, Germany.
- Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Public debate on online marketing and privacy: Attention, topics and the sentiment of media coverage. Abstract from Etmaal van de Communicatiewetenschap, .
Award
- Strycharz, J. (2020). Corporate surveillance in your living room: Synced advertising and chilling effects.
- Helberger, N. & Strycharz, J. (2020). Research funding - Building a monitoring framework for the societal, ethical and legal implications of digital solutions to managing the Covid crisis- SIDN Internet Against Corona Call.
- Strycharz, J. (2018). PhD Travel Grant.
Membership
- Strycharz, J. (2017-2020). Chair of the Young Scholars Network division, NeFCA.
- Strycharz, J. (2017-2018). Chair of the NeFCA Dissertation Award 2016 Committee, NeFCA.
Media appearance
- Strycharz, J. (01-09-2020). Personalisatie …, en hoe zit het met privacy en ethiek? [Web] Clou. Personalisatie …, en hoe zit het met privacy en ethiek?.
- Strycharz, J. (01-04-2020). Relevantie vs. privacy [Print] PRINTmatters 2. Relevantie vs. privacy.
- Strycharz, J. (05-03-2020). De tunnelvisie van gepersonaliseerde communicatie [Web] Marketingfacts. De tunnelvisie van gepersonaliseerde communicatie.
- Strycharz, J. (01-08-2018). Onbekend dus onbemind? [Print] Marketing Rendement. Onbekend dus onbemind?.
- Strycharz, J. (01-05-2017). Gepersonaliseerde marketing: maak communicatie relevant [Print] Clou magazine 82, 45. Gepersonaliseerde marketing: maak communicatie relevant.
Talk / presentation
- Ausloos, J. (speaker) & Strycharz, J. (speaker) (22-1-2020). GDPR, one year after. What citizens do know and love about it?, CPDP Computers, Privacy and Data Protection conference, Brussels.
- Strycharz, J. (speaker) (3-12-2019). Big data en reclame. Online personalisatietechnieken en de consument, Autoriteit Consument en Markt.
- Strycharz, J. (speaker) (3-10-2019). Big data en reclame: online personalisatietechnieken en grenzen van beïnvloeding, Najaarsbijeenkomst VvRr.
- Strycharz, J. (speaker) (20-3-2018). Wat weten consumenten over gepersonaliseerde communicatie en wat betekent dat?, SWOCC event: Gepersonaliseerde communicatie, Amsterdam.
- Strycharz, J. (speaker) (21-3-2017). Gepersonaliseerde communicatie. Inventarisatie van technieken en uitdagingen., SWOCC event: Gepersonaliseerde communicatie, Amsterdam.
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Ancillary activities
- No ancillary activities
Bol, N., Strycharz, J., Helberger, N., van de Velde, B., & de Vreese, C. H. (2020). Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content. New Media & Society, 22(11), 1996-2017.