Dr J. (Joanna) Strycharz
Assistant Professor
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Area of expertise: Algorithmic persuasion, Digital vulnerability, Online privacy, Corporate surveillance, Consumer empowerment in the digital market
Visiting address
- Nieuwe Achtergracht 166
Postal address
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Postbus 15791
1001 NG Amsterdam
Contact details
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Profile
Dr. Joanna Strycharz (PhD, University of Amsterdam, 2020) is an assistant professor of persuasive communication at the Amsterdam School of Communication Research, University of Amsterdam. Her research focuses on how insights gained from data can be used to adjust persuasive communication between organizations and consumers (so-called algorithmuic persuasion). She is interested in how such data-driven communication impacts cognitions, attitudes, and behavior of consumers related to their privacy as well as what unintended effects such communication has on individuals and the society. Supported by an NWO Veni grant, Joanna currently focuses on digital vulnerabiltity exploitation through algorithmic persuasion.
Additionally, Joanna is involved in several infrastructure and data science initiatives, with the goal of making computational and data science research methods accessible for communication and advertising scholars. She co-directs the Digital Communication Methods Lab which aims at expanding innovative work on methods, analyses, and scientific practices critical to communication science. She is also an affiliate member of the Data Science Center.
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Research
Research methods
- Computational social science
- Natural Language Processing
- Data donation
- Experimental research
Current research projects
- Digital vulnerability of consumers in the datafied society (NWO Veni Project)
Companies collect and process large amounts of data about individuals online. They use this data to make their communication more persuasive through personalizing messages. Such personalization is impactful as it can decide who gets to see information and opportunities online and allows companies to strike the right chords by persuading individuals in the most effective way. This means that everyone can be vulnerable to exclusion from information and manipulation online when their data is used for targeting. This project studies this new type of vulnerabilities and explores protection individuals need in the digital society.
Research grants & honours
- 2024 NWO Veni
- 2024 Mary Alice Shaver Promissing Professor Award
- 2023 Amercian Academy of Advertising Research Fellowship
- 2021 AEJMC Emerging Scholar Award
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Teaching
- Computational Communication Science 1
- Digital Analytics
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Publications
- refereed (22)
- academic (5)
- professional (2)
- popular scientific (1)
- conference contributions (23)
- recognitions (16)
- doctoral thesis (1)
2024
Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2024). What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. Journal of Business Research, 171, Article 114381. https://doi.org/10.1016/j.jbusres.2023.114381 [details]- Trilling, D., Araujo, T., Kroon, A., Möller, A. M., Strycharz, J., & Vermeer, S. (2024). Computational Communication Science in a Digital Society. In T. Araujo, & P. Neijens (Eds.), Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research (pp. 247-264). Amsterdam University Press. https://doi.org/10.1515/9789048560608-016 [details]
2023
- Segijn, C., & Strycharz, J. (2023). The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda. International Journal of Advertising, 42(1), 69-77. Advance online publication. https://doi.org/10.1080/02650487.2022.2114700 [details]
- Yun, J. T., & Strycharz, J. (2023). Building the future of digital advertising one block at a time: How blockchain technology can change advertising practice and research. Journal of Current Issues and Research in Advertising, 44(1), 24-37 . https://doi.org/10.1080/10641734.2022.2090464 [details]
2022
- Helberger, N., Sax, M., Strycharz, J., & Micklitz, H-W. (2022). Choice Architectures in the Digital Economy: Towards a New Understanding of Digital Vulnerability. Journal of Consumer Policy, 45(2), 175-200. Advance online publication. https://doi.org/10.1007/s10603-021-09500-5 [details]
- Strycharz, J., & Segijn, C. M. (2022). The future of dataveillance in advertising theory and practice. Journal of Advertising, 51(5), 574-591. https://doi.org/10.1080/00913367.2022.2109781 [details]
- Strycharz, J., Kim, E., & Segijn, C. M. (2022). Why people would (not) change their media use in response to perceived corporate surveillance. Telematics and Informatics, 71, Article 101838. https://doi.org/10.1016/j.tele.2022.101838 [details]
- Zarouali, B., Strycharz, J., Helberger, N., & de Vreese, C. (2022). Exploring people’s perceptions and support of data-driven technology in times of COVID-19: the role of trust, risk, and privacy concerns. Behaviour and Information Technology, 41(10), 2049-2060. https://doi.org/10.1080/0144929X.2021.2022208 [details]
2021
- Segijn, C., Strycharz, J., Riegelman, A., & Hennesy, C. (2021). A literature review of personalization transparency and control: Introducing the transparency–awareness–control framework. Media and Communication, 9(4), 120–133. https://doi.org/10.17645/mac.v9i4.4054 [details]
- Strycharz, J., & Duivenvoorde, B. (2021). The exploitation of vulnerability through personalised marketing communication: Are consumers protected? Internet Policy Review, 10(4). Advance online publication. https://doi.org/10.14763/2021.4.1585 [details]
- Strycharz, J., Smit, E., Helberger, N., & van Noort, G. (2021). No to cookies: Empowering impact of technical and legal knowledge on rejecting tracking cookies. Computers in Human Behavior, 120, Article 106750. https://doi.org/10.1016/j.chb.2021.106750 [details]
2020
- Bol, N., Strycharz, J., Helberger, N., van de Velde, B., & de Vreese, C. H. (2020). Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content. New Media & Society, 22(11), 1996-2017. Advance online publication. https://doi.org/10.1177/1461444820924631 [details]
- Helberger, N., Huh, J., Milne, G., Strycharz, J., & Sundaram, H. (2020). Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions. Journal of Advertising, 49(4), 377-393. https://doi.org/10.1080/00913367.2020.1811179 [details]
- Strycharz, J. (2020). Gepersonaliseerde marketingcommunicatie in context: perspectieven van consumenten, het bedrijfsleven en de wetgever op het personalisatielandschap. Tijdschrift voor Communicatiewetenschap, 48(3), 186-201. https://www.tijdschriftvoorcommunicatiewetenschap.nl/inhoud/tijdschrift_artikel/CW-48-3-186/Gepersonaliseerde-marketingcommunicatie-in-context [details]
- Strycharz, J., Ausloos, J., & Helberger, N. (2020). Data Protection or Data Frustration? Individual Perceptions and Attitudes Towards the GDPR. European Data Protection Law Review, 6(3), 407-421. https://doi.org/10.21552/edpl/2020/3/10 [details]
- Strycharz, J., Steenhuisen, B., & van der Voort, H. (2020). Inzicht in transparantie: Een essay over trade-offs achter algoritmische besluitvorming. Bestuurskunde, 29(4), 43-55. https://doi.org/10.5553/Bk/092733872020029004005 [details]
2019
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660. https://doi.org/10.1108/EJM-11-2017-0896 [details]
- Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2019). Consumer view on personalized advertising: Overview of self-reported benefits and concerns. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 53-66). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_5 [details]
- Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Protective behavior against personalized ads: Motivation to turn personalization off. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), Article 1. https://doi.org/10.5817/CP2019-2-1 [details]
- van Atteveldt, W., Strycharz, J., Trilling, D., & Welbers, K. (2019). Toward open computational communication science: A practical road map for reusable data and code. International Journal of Communication : IJoC, 13, 3935-3954. https://ijoc.org/index.php/ijoc/article/viewFile/10631/2765 [details]
2018
- Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Journal of Computer-Mediated Communication, 23(6), 370-388. Advance online publication. https://doi.org/10.1093/jcmc/zmy020 [details]
- Strycharz, J., Strauss, N., & Trilling, D. (2018). The Role of Media Coverage in Explaining Stock Market Fluctuations: Insights for Strategic Financial Communication. International Journal of Strategic Communication, 12(1), 67-85. Advance online publication. https://doi.org/10.1080/1553118X.2017.1378220 [details]
2023
- Ausloos, J., Meiring, A., Buijs, D., van Eechoud, M., Boss, S., & Strycharz, J. (2023). Information Law and the Digital Transformation of the University. Part II: Access to Data for Research. University of Amsterdam, Institute for Information Law. https://www.ivir.nl/publicaties/download/part-ii-access-to-data-for-research.pdf [details]
2022
- Cappello, M. (Ed.), van Drunen, M. (Ed.), Buri, I., Chapman, M., Culloty, E., Fahy, R., Giannopoulou, A., Gil Gonzalez, E., Meiring, A., Strycharz, J., & ten Heuvelhof, C. (2022). New actors and risks in online advertising. (IRIS Special; No. 2022-1). European Audiovisual Observatory. https://rm.coe.int/iris-special-1-2022en-online-advertising/1680a744d7?c=199&traversed=1 [details]
2021
- Helberger, N., Eskens, S., Strycharz, J., Bouchè, G., van Hoboken, J., van Mil, J., Toh, J., Appelman, N., van Apeldoorn, J., van Eechoud, M., van Doorn, N., Sax, M., & de Vreese, C. (2021). Conditions for technological solutions in a COVID-19 exit strategy, with particular focus on the legal and societal conditions: report for ZonMw. IViR, University of Amsterdam. https://www.ivir.nl/publicaties/download/covid-report.pdf [details]
- Helberger, N., Lynskey, O., Micklitz, H-W., Rott, P., Sax, M., & Strycharz, J. (2021). EU Consumer Protection 2.0: Structural Asymmetries in Digital Consumer Markets, A joint report from research conducted under the EUCP2.0 project. BEUC (The European Consumer Organisation). https://www.beuc.eu/beuc-network/projects [details]
2018
- Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., Raats, T., de Klerk, L., & Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078 [details]
2021
- Zarouali, B., Voorveld, H. A. M., Strycharz, J., Smink, A. R., Boerman, S. C., & van Noort, G. (2021). Algorithmic advertising. In K.-A. Fygi, & L. Ros (Eds.), Marketingfacts Jaarboek (pp. 168-183). (Marketingfacts ). Marketingfacts B.V..
2019
- LERU Doctoral Summer School 2019, Abou-Ali, A., Strycharz, J., & Hommes, W. (2019). Research Collaborations: a guide for early career researchers. League of European Research Universities. https://www.leru.org/news/a-guide-to-research-collaboration-leru-summer-school [details]
2021
- Sax, M., Helberger, N., & Strycharz, J. (2021). Beleid voor CoronaCheck-app ontbreekt jammerlijk. NRC Handelsblad. https://www.nrc.nl/nieuws/2021/04/25/beleid-voor-coronacheck-apps-ontbreekt-jammerlijk-a4041219
2024
- Zhang, D., Strycharz, J., Boerman, S., Araujo, T., & Voorveld, H. (2024). Google knows me too well? Coping with perceived surveillance in an algorithmic profiling context. Abstract from Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.
2023
- Strycharz, J., Zarouali, B., Meppelink, C. S., Voorveld, H. A. M., & Araujo, T. B. (2023). The blind spot in data donations: who is (not) willing to donate digital data in advertising research.. Abstract from ICORIA, Bordeaux, France.
2022
- Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2022). What Drives Blockchain Technology Adoption in the Online Advertising Ecosystem? An Interview Study into Stakeholders’ Perspectives. Abstract from ECREA 2022 9th European Communication Conference, Aarhus, Denmark.
2020
- Strycharz, J., & Segijn, C. (2020). Synced advertising and chilling effects: change in media diet as a result of corporate surveillance. Paper presented at Annual Conference of the Association for Education in Journalism and Mass Communications.
- Strycharz, J., Huh, J., & Lu, X. (2020). Trust in digital media technology companies: Influencing factors and impact on consumers' personal information sharing . Paper presented at International Communication Association (ICA), Gold Coast, Australia.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at Etmaal van de Communicatiewetenschap 2020.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at International Communication Association (ICA), Gold Coast, Australia.
- van Atteveldt, W., Kroon, A., Loecherbach, F., Steijaert, M., Strycharz, J., Trilling, D., van der Velden, M., & Welbers, K. (2020). Standardized research compendiums: Making open and transparent science fun and easy. Paper presented at International Communication Association (ICA), Gold Coast, Australia.
2019
- Strycharz, J., Bol, N., & Helberger, N. (2019). Branded content on social media:Combining tracking and survey data to understand who gets targeted with what. Poster session presented at International Communication Association (ICA), Washington, United States.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2019). Application of protection motivation theory to opting-out from personalised advertising. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen.
2018
- Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Paper presented at International Communication Association, Prague 2018.
- Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Using privacy calculus theory to understand the effects of personalization: Analyzing self-disclosure across health, news, and commerce contexts. Abstract from Etmaal van de Communicatiewetenschap, Gent, Belgium.
- Dienlin, T., Bol, N., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Abstract from 51st Conference of the German Society for Psychology, Frankfurt am Main, Germany.
- Strycharz, J. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Paper presented at AAA Annual Conference, New York, United States.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Consumer view on personalized marketing communication: Overview of benefits and concerns reported by the users . Abstract from International Conference of Research in Advertising (ICORIA), Valencia, Spain.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Tracking interactions with personalized advertising: Why consumers (do not) want to see personalized ads?. Abstract from Amsterdam Privacy Conference 2018, Amsterdam, Netherlands.
- Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
2017
- Strycharz, J. (2017). Bringing it all together: Workflow for integrating information retrieval, automated content analysis, manual annotation, and statistical analysis. Abstract from Etmaal van de Communicatiewetenschap.
- Strycharz, J., Strauß, N., & Trilling, D. C. (2017). Media coverage and share price volatility: Is it only attention that matters?. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
- Strycharz, J., Strauß, N., & Trilling, D. C. (2017). Media coverage and share price volatility: Is it only attention that matters?. Abstract from International Communication Association (ICA), San Diego, United States.
- Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2017). An exploratory study of personalised marketing from the perspective of the marketer. Abstract from ICORIA, Ghent, Belgium.
- Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Media effects on public opinion about online privacy. Abstract from International Conference on Computational Social Science (IC2S2), Cologne, Germany.
- Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Public debate on online marketing and privacy: Attention, topics and the sentiment of media coverage. Abstract from Etmaal van de Communicatiewetenschap.
Prize / grant
- van Noort, G., van Reijmersdal, E. & Strycharz, J. (2022). ‘Helping people to deal with fake advertising using Blockchain-based authenticity cues’.
- Helberger, N. & Strycharz, J. (2020). Research funding - Building a monitoring framework for the societal, ethical and legal implications of digital solutions to managing the Covid crisis- SIDN Internet Against Corona Call.
- Strycharz, J. & Segijn, C. (2020). Corporate surveillance in your living room: Synced advertising and chilling effects.
- Strycharz, J. (2018). PhD Travel Grant.
Membership / relevant position
- Strycharz, J. (2017-2020). Chair of the Young Scholars Network division, NeFCA.
- Strycharz, J. (2017-2018). Chair of the NeFCA Dissertation Award 2016 Committee, NeFCA.
Media appearance
- Strycharz, J. (01-09-2020). Personalisatie …, en hoe zit het met privacy en ethiek? [Web] Clou. Personalisatie …, en hoe zit het met privacy en ethiek?. https://dailydatabytes.nl/actueel/personalisatie-en-hoe-zit-het-met-privacy-en-ethiek/
- Strycharz, J. (01-04-2020). Relevantie vs. privacy [Print] PRINTmatters 2. Relevantie vs. privacy.
- Strycharz, J. (05-03-2020). De tunnelvisie van gepersonaliseerde communicatie [Web] Marketingfacts. De tunnelvisie van gepersonaliseerde communicatie. https://www.marketingfacts.nl/berichten/de-tunnelvisie-van-gepersonaliseerde-communicatie
- Strycharz, J. (01-08-2018). Onbekend dus onbemind? [Print] Marketing Rendement. Onbekend dus onbemind?.
- Strycharz, J. (01-05-2017). Gepersonaliseerde marketing: maak communicatie relevant [Print] Clou magazine 82, 45. Gepersonaliseerde marketing: maak communicatie relevant. http://moa04.artoo.nl/clou-moaweb-images/images/bestanden/pdf/Clou_magazine/Clou_82.pdf
Talk / presentation
- Ausloos, J. (speaker) & Strycharz, J. (speaker) (22-1-2020). GDPR, one year after. What citizens do know and love about it?, CPDP Computers, Privacy and Data Protection conference, Brussels.
- Strycharz, J. (speaker) (3-12-2019). Big data en reclame. Online personalisatietechnieken en de consument, Autoriteit Consument en Markt.
- Strycharz, J. (speaker) (3-10-2019). Big data en reclame: online personalisatietechnieken en grenzen van beïnvloeding, Najaarsbijeenkomst VvRr.
- Strycharz, J. (speaker) (20-3-2018). Wat weten consumenten over gepersonaliseerde communicatie en wat betekent dat?, SWOCC event: Gepersonaliseerde communicatie, Amsterdam.
- Strycharz, J. (speaker) (21-3-2017). Gepersonaliseerde communicatie. Inventarisatie van technieken en uitdagingen., SWOCC event: Gepersonaliseerde communicatie, Amsterdam.
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Ancillary activities
- No ancillary activities
Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2024). What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. Journal of Business Research, 171, Article 114381.