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Amsterdam School of Communication Research / ASCoR ASCoR

Dr. A.P. (Alexander) Pfeuffer

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Publications

    2024

    • Pfeuffer, A. P., Hatfield, H. R., Evans, N., & Kim, J. (2024). Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects. International Journal of Advertising.
    • Pfiffelmann, J., Pfeuffer, A. P., Dens, N., & Soulez, S. (2024). Unique… like everyone else: Effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising, 43(3).

    2024

    • Pfeuffer, A. P., Phua, J., & Broggi, M. (2024). Trust but Scrutinize? An Experimental Explication of Cue- based Trust and Persuasion Knowledge in Online Consumer Product Reviews.. Paper presented at American Academy of Advertising (AAA) Annual Conference 2024 .
    • Pfeuffer, A. P., Smit, E. G., van Reijmersdal, E. A., van Berlo, Z. M. C., He, X., & Antsipava, D. (2024). Counterfeit chronicles: Describing and explicating counterfeit advertising in the Netherlands. Paper presented at The 22nd International Conference on Research in Advertising (ICORIA) 2024, Thessaloniki, Greece.

    Prize / grant

    • Voorveld, H., Pfeuffer, A. & Walraven, M. (2024). Faculty of Social & Behavioral Sciences Impact Education Grant.

    Others

    • Breves, P. (chair), van Reijmersdal, E. (organiser), Busljeta Banks, I. (organiser), Pfeuffer, A. (organiser), Starke, A. (organiser) & van Berlo, Z. (organiser) (27-11-2024 - 29-11-2024). Annual conference of the DGPuK’s advertising communication division, Amsterdam (organising a conference, workshop, ...).
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  • Ancillary activities
    No ancillary activities
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