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Dr A.M. (Marthe) Möller

Assistant Professor of Entertainment Communication
Faculty of Social and Behavioural Sciences
CW : Youth & Media Entertainment
Photographer: Bastiaan Heus

Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C10
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Profile

    A. Marthe Möller (PhD, 2021) is an Assistant Professor of Entertainment Communication at the Amsterdam School of Communication Research (ASCoR). In her work, Marthe focuses on two research lines. In one research line, she studies how online conversations on social media shape users' entertainment experiences and how this can foster connection. In her second line of research, Marthe focuses on the development of (computational) methods for studying entertainment content consumption. She is an affiliate member of the UvA Data Science Centre and a co-director of the Digital Communication Methods Lab.

    Research expertise

    • Entertainment experiences
    • Social connection
    • Online social influence
    • Social Information
    • Social TV
  • Research

    Research methods

    • Experimental research
    • Content analysis
    • Computational analysis of text-based data

    Current research

    Amongst others, Marthe is currently involved in the following research projects:

    • Sustainable Connections (in collaboration with dr. Rhianne Hoek): This project investigates how influencers use social media to communicate about the climate crisis, how this may stimulate other users to discuss this topic, and how this may further impact individuals.
    • Moved to Comment (in collaboration with dr. Joanna Strycharz): This project aims to advance computational methods for studying entertainment experiences by analyzing social media data related to online videos.

    Research grants & honours

    • Seed Funding Grant Receiver (2021, 2023, 2024)
    • ASCoR Baschwitz Young Scholar Award (2021)
    • Van Reijmersdal Aspasia Fund Research Grant (2021)
  • Teaching and PhD supervision

    Bachelor

    • Computational Communication Science 2
    • Graduation Project (Bachelor Thesis)

    Master

    • Thesis supervision
    • Academic Writing

    PhD supervision

    • Zhiying (Diana) Liu
  • Publications

    2024

    • Trilling, D., Araujo, T., Kroon, A., Möller, A. M., Strycharz, J., & Vermeer, S. (2024). Computational Communication Science in a Digital Society. In T. Araujo, & P. Neijens (Eds.), Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research (pp. 247-264). Amsterdam University Press. https://doi.org/10.1515/9789048560608-016 [details]

    2023

    • Möller, A. M., & Boukes, M. (2023). Online social environments and their impact on video viewers: The effects of user comments on entertainment experiences and knowledge gain during political satire consumption. New Media & Society, 25(5), 999-1022. https://doi.org/10.1177/14614448211015984 [details]
    • Möller, A. M., Vermeer, S. A. M., & Baumgartner, S. E. (2023). Cutting through the comment chaos: A Supervised Machine Learning approach to identifying relevant YouTube comments. Social Science Computer Review, 1-24. Advance online publication. https://doi.org/10.1177/08944393231173895

    2022

    2021

    • Möller, A. M., Baumgartner, S. E., Kühne, R., & Peter, J. (2021). Sharing the fun? How social information affects viewers’ video enjoyment and video evaluations. Human Communication Research, 47(1), 25-48. https://doi.org/10.1093/hcr/hqaa013 [details]
    • Möller, A. M., Baumgartner, S. E., Kühne, R., & Peter, J. (2021). The effects of social information on the enjoyment of online videos: An eye tracking study on the role of attention. Media Psychology, 24(2), 214-235. Advance online publication. https://doi.org/10.1080/15213269.2019.1679647 [details]

    2020

    • Möller, A. M., Kühne, R., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effect of social information on online video enjoyment. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 14(4), Article 6. https://doi.org/10.5817/CP2020-4-6 [details]

    2019

    • Möller, A. M., & Kühne, R. (2019). The effects of user comments on hedonic and eudaimonic entertainment experiences when watching online videos. Communications: The European Journal of Communication Research, 44(4), 427-446. Advance online publication. https://doi.org/10.1515/commun-2018-2015 [details]
    • Möller, A. M., Kühne, R., Baumgartner, S. E., & Peter, J. (2019). Exploring user responses to entertainment and political videos: An automated content analysis of YouTube. Social Science Computer Review, 37(4), 510-528. Advance online publication. https://doi.org/10.1177/0894439318779336 [details]

    2018

    • de Vries, D. A., Möller, A. M., Wieringa, M. S., Eigenraam, A. W., & Hamelink, K. (2018). Social comparison as the thief of joy: Emotional consequences of viewing strangers' Instagram posts. Media Psychology, 21(2), 222-245. Advance online publication. https://doi.org/10.1080/15213269.2016.1267647 [details]

    2023

    • Möller, A. M., Hoek, R. W., Helwegen, B., & Thijs, G. (2023). On the road to sustainability: Themes and strategies used by Dutch greenfluencers on Instagram and their relation with user activity. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.
    • Möller, A. M., Hoek, R. W., Helwegen, B., & Thijs, G. (2023). On the road to sustainability: Themes and strategies used by Dutch greenfluencers on Instagram and their relation with user activity. Paper presented at 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.

    2022

    • Möller, A. M., & Boukes, M. (2022). Satirizing the clothing industry on YouTube: How political satire and user comments jointly shape behavioral intentions. Paper presented at Etmaal van de Communicatiewetenschap.

    2021

    • Möller, A. M., & Boukes, M. (2021). Watching infotainment "together": The effects of user comments on entertainment experiences and knowledge gain of political satire viewers. Paper presented at International Communication Association (ICA), United States.

    2020

    • Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2020). Sharing the fun? How social information affects viewers' video enjoyment and video evaluations. Abstract from Cyberspace International Conference, Brno, Czech Republic.
    • Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effects of social information. Abstract from Etmaal van de Communicatiewetenschap 2020.
    • Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effects of social information. Paper presented at International Communication Association (ICA), Gold Coast, Australia.

    2019

    • Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2019). Attention to user comments on YouTube: An eye tracking study. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
    • Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2019). Attention to user comments on YouTube: An eye tracking study. Poster session presented at International Communication Association (ICA), Washington, United States.

    2018

    • Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2018). Social information on YouTube. Poster session presented at 9th CAT MCIG Doctoral Consortium, Prague, Czech Republic.
    • Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2018). Exploring user responses to entertainment and political videos: An automated content analysis of YouTube. Paper presented at Etmaal van de Communicatiewetenschap, Ghen, Belgium.

    2017

    • Möller, A. M. (2017). Through the looking-glass: The effects of user comments on entertainment experiences in response to an animated short film. Paper presented at Etmaal van de Communicatiewetenschap.

    2016

    • Wieringa, M. S., Eigenraam, A. W., Hamelink, K., Möller, A. M., & de Vries, D. (2016). Social comparison as the thief of joy: Emotional consequences of viewing strangers' Instagram posts. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    Prize / grant

    • Möller, M. (2022). ASCoR Baschwitz Young Scholar Award.

    Others

    • van der Wal, A. (organiser), Boerman, S. (organiser), de Jong, C. (organiser), Hendriks, H. (organiser), Jonkman, J. (organiser), Mollen, S. (organiser), Möller, M. (organiser), van Straten, C. (organiser) & Vliegenthart, R. (organiser) (6-2-2020 - 7-2-2020). Etmaal van de Communicatiewetenschap, Amsterdam. In February 2020, ASCoR hosted the “Etmaal van de Communicatiewetenschap”, the annual conference for all communication science scholars in the (…) (organising a conference, workshop, ...). https://nefca.eu/etmaal/etmaal-van-de-communicatiewetenschap-2020/

    2021

    • Möller, A. M. (2021). Shared enjoyment: Online videos, social information, and hedonic entertainment experiences. [Thesis, fully internal, Universiteit van Amsterdam]. [details]
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities