A. Marthe Möller (PhD, 2021) is an Assistant Professor at the department of communication science at the University of Amsterdam. She teaches various courses at the College of Communication and the Graduate School of Communication. As a researcher at the Amsterdam School of Communication Research (ASCoR), Marthe studies how online conversations on social media shape users' entertainment experiences and how this can foster connections. She is an affiliate member of the UvA Data Science Centre and a co-director of the Digital Communication Methods Lab (www.digicomlab.eu).