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Amsterdam School of Communication Research / ASCoR ASCoR

Dr. C.S. (Corine) Meppelink

Assistant Professor of Persuasive Communication
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Area of expertise: Online information processing and effects, Literacy & effective communication, Inequalities in the digital society
Photographer: Jern Ken Chew
Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C9.02
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Social media
  • Profile

    Corine Meppelink is an Assistant Professor of Persuasive Communication at the Department of Communication Science, University of Amsterdam. She received her PhD in Communication Science (UvA) in 2016, for her dissertation entitled: ‘Designing digital health information in a health literacy context’. 

    Corine studies how people select, evaluate, process, and use digital information in their daily lives, and is particularly interested in inequalities caused by literacy differences (e.g., health literacy, digital literacy). Her research also focuses on new (AI driven) media technologies and how people cope with them.

    Expertise and research fields

    •     Online information processing and effects
    •     Literacy & effective communication
    •     Inequalities in the digital society

    Other links

    Research priority area

  • Research

    I was involved in the European project Label2Enable, in which we developed user communication about the health app quality label by means of co-creation.

  • Teaching & PhD Supervision

    Taught courses

    • Graduation Project (bachelor Communication Science)
    • BA and MA thesis supervision
    • Thesis preparation (master Communication Science)
    • Academic Kindness (part of Good Research Practices Preparation, research master Communication Science)

    PhD supervision

  • Publications

    2025

    • van Hoof, M., Trilling, D., Meppelink, C., Möller, J., & Loecherbach, F. (2025). Googling politics? Comparing five computational methods to identify political and news-related searches from web browser histories. Communication Methods and Measures, 19(1), 63-89. https://doi.org/10.1080/19312458.2024.2363776 [details]

    2024

    2023

    • Westerbeek, L., Hendriks, H., Smit, E. S., & Meppelink, C. S. (2023). Combating Online Misinformation Regarding Vaccinations: The Influence of a Warning Tool on Information Choice. European Journal of Health Communication, 4(2), 93-112. https://doi.org/10.47368/ejhc.2023.205 [details]

    2022

    • Kruijt, J., Meppelink, C. S., & Vandeberg, L. (2022). Stop and think! Exploring the role of news truth discernment, information literacy, and impulsivity in the effect of critical thinking recommendations on trust in fake covid-19 news. European Journal of Health Communication, 3(2), 40-63. https://doi.org/10.47368/ejhc.2022.203 [details]
    • Meppelink, C. S., Bos, L., Boukes, M., & Möller, J. (2022). A health crisis in the age of misinformation: How social media and mass media influenced misperceptions about COVID-19 and compliance behavior. Journal of Health Communication, 27(10), 764-775. https://doi.org/10.1080/10810730.2022.2153288 [details]
    • Vandeberg, L., Meppelink, C. S., Sanders, J., & Fransen, M. L. (2022). Facts Tell, Stories Sell? Assessing the Availability Heuristic and Resistance as Cognitive Mechanisms Underlying the Persuasive Effects of Vaccination Narratives. Frontiers in Psychology, 13, Article 837346. Advance online publication. https://doi.org/10.3389/fpsyg.2022.837346 [details]
    • van der Waal, N. E., Folkvord, F., Azrout, R., & Meppelink, C. S. (2022). Can product information steer towards sustainable and healthy food choices? A pilot study in an online supermarket: A pilot study in an online supermarket. International Journal of Environmental Research and Public Health, 19(3), Article 1107. https://doi.org/10.3390/ijerph19031107 [details]

    2021

    2019

    2017

    2016

    • Diviani, N., van den Putte, B., Meppelink, C. S., & van Weert, J. C. M. (2016). Exploring the role of health literacy in the evaluation of online health information: Insights from a mixed-methods study. Patient Education and Counseling, 99(6), 1017-1025. https://doi.org/10.1016/j.pec.2016.01.007 [details]
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online health information processing: Unraveling the underlying mechanisms. Journal of Health Communication, 21(supp. 2), 109-120. https://doi.org/10.1080/10810730.2016.1193920 [details]

    2015

    2011

    2010

    • Smit, E., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 31-38). (Relatiemedia; No. 3). Customer Media Council. [details]

    2025

    • Meppelink, C. S., & Pajor - Franssen, E. M. (2025). Health literacy and information processing. In G.-J. De Bruijn, & H. Vandebosch (Eds.), Health, Media, and Communication (Handbooks of Communication Science; Vol. 15). De Gruyter Mouton.

    2009

    • Smit, E., Meppelink, C., & Neijens, P. (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Garant. [details]

    2025

    2017

    2009

    • Smit, E., & Meppelink, C. (2009). CMB-schaal doorstaat praktijkproef. In S. van den Boom (Ed.), Customer media in de praktijk: 122 cases uit Nederland en België (pp. 27-31). (Relatiemedia; No. 2). Customer Media Council. [details]

    2018

    2016

    2015

    2014

    2013

    2024

    • Dolinšek, S., Scholz, C., van Weert, J. C. M., van den Putte, S. J. H. M., & Meppelink, C. S. (2024). Coping with COVID-19 health messages on social media: Interviews with students with varying depressive symptoms. Abstract from 38th Annual Conference of the European Health Psychology Society, Cascais, Portugal.
    • Dolinšek, S., Scholz, C., van Weert, J. C. M., van den Putte, S. J. H. M., & Meppelink, C. S. (2024). The role of mental well-being in health communication about COVID-19: An interview study among students with varying levels of depression. Abstract from Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.
    • Dolinšek, S., Scholz, C., van Weert, J. C. M., van den Putte, S. J. H. M., & Meppelink, C. S. (2024). The role of mental well-being in health communication about COVID-19: An interview study among students with varying levels of depressive symptoms. Poster session presented at International Conference on Urban Mental Health 2024, Amsterdam.
    • Dolinšek, S., Scholz, C., van Weert, J. C. M., van den Putte, S. J. H. M., & Meppelink, C. S. (2024). Unintended damage? COVID-19 health messages, their impact on mental well-being, and its implications for message effectiveness: An interview study with students with varying levels of depressive symptoms. Abstract from ECREA European Communication Conference, Ljubljana, Slovenia.
    • Meppelink, C. S., van Stekelenburg, A., & Vandeberg, L. (2024). Uncertain but convinced? The impact of type of uncertainty and recipient characteristics on message acceptance. Abstract from Etmaal van de Communicatiewetenschap , Rotterdam, Netherlands.
    • Pajor-Franssen, E. M., Meppelink, C. S., & van Weert, J. C. M. (2024). Developing communication by means of co-creation to support the uptake of a health app quality label and to foster informed health app choice.. Abstract from Etmaal van de Communicatiewetenschap , Rotterdam, Netherlands.
    • Pajor-Franssen, E. M., Meppelink, C. S., & van Weert, J. C. M. (2024). Supporting informed health app choice by a health app quality label: A co-creation approach. Abstract from ECREA, Ljubljana.

    2023

    • Dolinšek, S., Meppelink, C. S., Giani, S., van Weert, J. C. M., van den Putte, B., & Scholz, C. (2023). The role of mental well-being in the effects of health messages: A scoping review. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.
    • Dolinšek, S., Meppelink, C. S., Giani, S., van Weert, J. C. M., van den Putte, B., & Scholz, C. (2023). The role of mental well-being in the effects of persuasive health messages: A scoping review. Abstract from EHPS 2023: 37th Annual Conference of the European Health Psychology Society, Bremen, Bremen, Germany.
    • Dolinšek, S., Meppelink, C. S., Giani, S., van Weert, J. C. M., van den Putte, S. J. H. M., & Scholz, C. (2023). The role of mental well-being in the effects of health messages: A scoping review. Abstract from ACHC Fall Symposium 2023, Amsterdam, Netherlands.
    • Dolinšek, S., Scholz, C., van Weert, J. C. M., van den Putte, B., & Meppelink, C. S. (2023). The role of mental well-being in health communication about COVID-19: An interview study among students with varying levels of depression. Abstract from ECHC 2023: European Conference on Health Communication, Klagenfurt, Austria.
    • Meppelink, C. S., Vandeberg, L., & Van Stekelenburg, A. (2023). Health-related misinformation and its impact on behavior. Abstract from Etmaal van de Communicatiewetenschap, Enschede, Netherlands.
    • Pajor-Franssen, E. M., Meppelink, C. S., & van Weert, J. C. M. (2023). How do I make a good choice? Introducing a European health app quality label to empower vulnerable users. Abstract from European Conference in Health Communication, Austria.
    • Strycharz, J., Zarouali, B., Meppelink, C. S., Voorveld, H. A. M., & Araujo, T. B. (2023). The blind spot in data donations: who is (not) willing to donate digital data in advertising research.. Abstract from ICORIA, Bordeaux, France.
    • van Hoof, M., Trilling, D. C., Meppelink, C. S., Möller, J. E., & Loecherbach, F. (2023). Googling politics? The computational identification of political and news-related searches from web browser histories. Paper presented at International Conference on Computational Social Science, Copenhagen, Denmark.
    • van Hoof, M., Trilling, D. C., Moeller, J., & Meppelink, C. S. (2023). It Matters How You Google It? Using Agent-Based Testing to Assess the Impact of User Choices and Algorithmic Personalisation on Political Google Seach Output. Paper presented at Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.
    • van Hoof, M., Trilling, D. C., Moeller, J., & Meppelink, C. S. (2023). It Matters How You Google It? Using Agent-Based Testing to Assess the Impact of User Choices and Algorithmic Personalisation on Political Google Seach Output. Paper presented at the annual conference of the International Communication Association (ICA), 25-29 May 2023, Political Communication Division, Toronto, CA.

    2022

    • Hoof, M. V., Meppelink, C., Möller, J., & Trilling, D. (2022). Searching for bias: How political attitudes impact search queries about political issues. Paper presented at the 72nd annual conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.
    • Hoof, M. V., Meppelink, C., Möller, J., & Trilling, D. (2022). Searching for bias: How political attitudes impact search queries about political issues. Paper presented at Etmaal van de Communicatiewetenschap.
    • Vandeberg, L., Meppelink, C. S., Sanders, J., & Fransen, M. L. (2022). Assessing the role of vaccine hesitancy and cognitive resistance in the persuasive effects of anti-vaccination narratives. Abstract from 72nd International Communication Association Conference, Paris, France.

    2021

    • Kruijt, J., Meppelink, C. S., & Vandeberg, L. (2021). Stop and think! Exploring the role of news truth discernment, information literacy and impulsivity in the effect of critical thinking recommendations on trust in fake COVID-19 news. Abstract from European Conference on Health Communication (ECHC).
    • Meppelink, C. S., Bos, L., Boukes, M., & Möller, J. E. (2021). A health crisis in the age of misinformation: How media and misperceptions affect our behavior. Abstract from ICA 2021 - 71st Annual ICA Conference.
    • Vandeberg, L., Meppelink, C. S., Fransen, M., & Sanders, J. (2021). Available thus true? The role of the availability heuristic in the effectiveness of vaccination narratives. Abstract from ICA 2021 - 71st Annual ICA Conference.
    • Vandeberg, L., Meppelink, C. S., Sanders, J., & Fransen, M. (2021). Facts tell, stories sell? Assessing the mechanisms underlying the persuasive effects of anti-vaccination narratives. Abstract from European Conference on Health Communication (ECHC).
    • Voorveld, H. A. M., Meppelink, C. S., & Boerman, S. C. (2021). Algorithmic persuasion in social media. Identifying user groups based on awareness, appropriateness and coping ability. Abstract from Annual Conference of the American Advertising Academy.
    • van Noort, G., & Meppelink, C. S. (2021). How people cope with persuasion in the era of AI: A revised Persuasion Knowledge Model. Abstract from ICORIA 2021.

    2020

    • Westerbeek, L., Hendriks, H., Smit, E. S., & Meppelink, C. S. (2020). Combatting online misinformation regarding vaccinations. Abstract from Etmaal van de Communicatiewetenschap 2020, .

    2019

    • Meppelink, C., Hendriks, H., Trilling, D., Shao, A., Weert, J. V., & Smit, E. (2019). Misinformation or not? Using supervised machine learning to automatically distinguish correct information from misinformation about vaccines. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
    • Shao, A., Meppelink, C., Smit, E., Trilling, D., Weert, J. V., & Hendriks, H. (2019). Automatically distinguishing correct information from misinformation about vaccines: A supervised machine learning approach. Paper presented at International Communication Association (ICA), Washington, United States.

    2018

    • Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2018). “I was right about vaccinations”: How health literacy and existing beliefs result in confirmation bias. Abstract from International Communication Association, Prague 2018.

    2016

    • Diviani, N., Haukeland Fredriksen, E., Meppelink, C. S., Mullan, J., Rich, W., & Therkildsen Sudmann, T. (2016). Online health information quality and strategies to assess it: A cross-cultural qualitative study. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S. (2016). Addressing health literacy – evidence from experimental studies. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). Suitable or not? Assessing the suitability of Dutch online health information for people with limited health literacy; results from a content analysis. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). The suitability of Dutch online health information for people with limited health literacy. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online information processing: The role of three mechanisms. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Results from two studies. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Revealing the underlying mechanisms. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

    2015

    • Bol, N., & Meppelink, C. S. (2015). How illustrations improve health information processing among individuals with limited health literacy: An eye-tracking experiment. Poster session presented at Poster presented at the DCHC Conference, .
    • Diviani, N., van den Putte, B., Meppelink, C. S., & van Weert, J. C. M. (2015). Exploring the role of health literacy in the evaluation of the quality of online health information: Insights from a qualitative study. Abstract from Paper presented at the International Conference on Communication in Healthcare.
    • Diviani, N., van den Putte, B., Meppelink, C. S., & van Weert, J. C. M. (2015). Health literacy and evaluation of online health information: A qualitative study. Poster session presented at Poster presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
    • Meppelink, C. S., & Bol, N. (2015). Using eye tracking to explore limited and adequate health literates’ attention to and recall of online health information. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, .

    2014

    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2014). Adapting health messages to health literacy level: The role of text difficulty and illustrations.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
    • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Are animations effective for people with low health literacy? Investigating the effects of spoken texts and dynamic visuals on information recall.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Less reading, more movement? What makes health animations effective in different health literacy groups?. Abstract from Paper presented at the Kentucky Conference on Health Communication, Lexington, USA.

    2013

    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Effective communication for people with limited health literacy. Abstract from Paper presented at the International Conference on Communication in Healthcare, Montreal, Canada.
    • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Tailoring online health materials to improve message processing and comprehension: What strategy works best for people with low health literacy?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.

    Prize / grant

    • Khanna, S., Eisele, O., Billedo, C., Taylor, L., Tulin, M., van Hoof, M., Jacobs, S., Brugman, B. & Meppelink, C. (2024). ASCoR Collaborative Grant.
    • Meppelink, C. (2017). The Abby Prestin Dissertation of the Year Award, from the Health Communication Divisions of ICA and NCA.
    • Bol, N. & Meppelink, C. S. (2015). Top Student Research Presentation Award: How illustrations improve health information processing among individuals with limited health literacy: An eye-tracking experient.
    • Meppelink, C. S. (2014). Top student paper award. Kentucky Conference on Health Communication, Lexington, USA..

    Media appearance

    • Meppelink, C. (30-09-2020). Wij weten hoe het zit - Karlijn Saris [Print] De Groene Amsterdammer. Wij weten hoe het zit - Karlijn Saris. https://www.groene.nl/artikel/wij-weten-hoe-het-zit
    • Meppelink, C. (14-02-2019). Fear appeals in vaccinatieboodschappen zijn waarschijnlijk niet geschikt om twijfelende ouders te overtuigen [Television] 1 Vandaag. Fear appeals in vaccinatieboodschappen zijn waarschijnlijk niet geschikt om twijfelende ouders te overtuigen.
    • Meppelink, C. (07-07-2016). Interview in SPUI magazine (44), door Robin van Wechem. 'Animaties met gesproken tekst hebben de beste resultaten'..
    • Meppelink, C. (19-05-2016). Interview voor Kennislink door Mathilde Jansen. 'Medische informatie kan begrijpelijker'..
    • Meppelink, C. (14-05-2016). Interview in Het Parool door Sarah Prins. 'Sites over gezondheid zijn vaak te moeilijk'..
    • Meppelink, C. S. (12-03-2014). 'Besteed niet alleen aandacht aan de boodschap, maar kijk vooral goed naar de ontvanger'. Interview door Anje Ham. [Print] Compriz (retrieved from http://www.compriz.nl/home/159). 'Besteed niet alleen aandacht aan de boodschap, maar kijk vooral goed naar de ontvanger'. Interview door Anje Ham.. http://www.compriz.nl/home/159

    Talk / presentation

    • Meppelink, C. (speaker) (11-11-2021). Gezondheidsvaardigheden en misinformatie, Symposium 'Gezondheidsvaardigheden en misinformatie'. .
    • Meppelink, C. (invited speaker) (12-2-2021). A health literacy perspective on online research, Sarphati Amsterdam.
    • Meppelink, C. (invited speaker) (17-11-2020). Online gezondheidsinformatie en het belang van de juiste vaardigheden, Symposium Amsterdam Center for Health Communication (ACHC), Amsterdam.
    • Meppelink, C. (invited speaker) (3-10-2020). Online (mis)informatie en de gevolgen voor geïnformeerde besluitvorming, Annual symposium of the Nederlandse Vereniging tegen de Kwakzalverij.
    • Meppelink, C. (speaker) (14-5-2019). Vaccine-related online (mis)information: A communication perspective on vaccination hesitancy.
    • Meppelink, C. (invited speaker) (11-10-2017). Gezondheidsvaardigheden (Health literacy), LUMC, University of Leiden.
    • Meppelink, C. (invited speaker) (29-9-2016). Een tekst of toch een animatie? De effectiviteit van tekst en beeld in doelgroepen met verschillende gezondheidsvaardigheidsniveaus, GGD Amsterdam.
    • Meppelink, C. (invited speaker) (19-9-2016). Gezondheidsvaardigheden (health literacy), LUMC, University of Leiden.
    • Meppelink, C. (invited speaker) (12-7-2016). Een tekst of toch een animatie? De effectiviteit van tekst en beeld in doelgroepen met verschillende gezondheidsvaardigheidsniveaus., SOA/AIDS.
    • Meppelink, C. (speaker) (2-6-2016). Health Literacy & eHealth, Pharos, netwerkbijeenkomst Alliantie Gezondheidsvaardigheden , themasessie eHealth.
    • Meppelink, C. (keynote speaker) (10-5-2016). Een tekst of toch een animatie? De effectiviteit van tekst en beeld in doelgroepen met verschillende gezondheidsvaardigheidsniveaus., Symposium Amsterdam Center for Health Communication (ACHC), Amsterdam.
    • Meppelink, C. S. (invited speaker) (19-9-2014). Gezondheidsvaardigheden [health literacy]., Invited lecture at the Leiden University Medical Center, Department of Medicine, module Medical Decision Making, Leiden.
    • Meppelink, C. S. (invited speaker) (8-9-2014). Tailored health communication: How to design effective messages for people with low and high health literacy?, Invited lecture at the Amsterdam Medical Center, Department of Medical Informatics, module E-health, Amsterdam.
    • Meppelink, C. S. (speaker) (2-6-2014). Gezondheidsvoorlichting op maat: Effectieve boodschappen voor mensen met lage en hoge gezondheidsvaardigheden., Lecture at the Scientific Meeting of the Nederlandse Alliantie Gezondheidsvaardigheden, Leiden.
    • Meppelink, C. S. (invited speaker) (25-4-2014). Less reading, more movement? What makes health animations effective in different health literacy groups?, Invited lecture at the Colloquium on Health Communication, Florida State University, Department of Communication, Florida, USA.

    2025

    • van Hoof, M. (2025). Politics at your fingertips: The interplay between users and algorithms in online political information search. [Thesis, fully internal, Universiteit van Amsterdam]. [details]

    2016

    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
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