J. (Sweeney) Li
PhD Candidate
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Area of expertise: Video games, Influencer Marketing, Greenwashing, Immersive Technologies
Visiting address
- Nieuwe Achtergracht 166
Postal address
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Postbus 15791
1001 NG Amsterdam
Contact details
Social media
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Profile
Sweeney (Jing) Li is a PhD candidate at the Amsterdam School of Communication Research (ASCoR). Her PhD project focuses on "The Occurrence and Impact of Greenwashed Advertisements by Influencers", exploring greenwashing in influencer marketing. She also has a keen interest in new media and immersive technologies, such as video games and virtual reality, particularly in how these innovations can be used as research methods and tools for stimulating attitude and behavior change.
Research expertise
- Video Games
- Influencer Marketing
- Greenwashing
- Immersive Technologies
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Research
Research methods
- Experiment
- Survey
- Content analysis
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Publications
2025
Li, S. J., & van Berlo, Z. M. C. (2025). Video games for good: Active perspective-taking fosters empathy and reduces implicit bias toward gendered violence victims. Entertainment Computing, 53, Article 100928. https://doi.org/10.1016/j.entcom.2025.100928 [details]
2025
- Li, J., Breves, P. L., Smit, E. G., & van Reijmersdal, E. A. (2025). The Prevalence and Severity of Greenwashed Advertisements by Social Media Greenfluencers: A Content Analysis. Abstract from International conference on research in advertising, Rotterdam, Netherlands.
- Li, J., Breves, P. L., Smit, E. G., & van Reijmersdal, E. A. (2025). The prevalence and severity of greenwashed advertisements by social media greenfluencers: A content analysis. Abstract from Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.
2024
- Li, J., van Berlo, Z. M. C., Sungur, H., Breves, P. L., Rubens, D., Barış, L., & Meijers, M. H. C. (2024). Can virtual reality decrease the psychological distance to climate change. Paper presented at ECREA European Communication Conference, Ljubljana, Slovenia.
- Li, S. J., Breves, P. L., Smit, E. G., & van Reijmersdal, E. A. (2024). The Prevalence and Severity of Greenwashed Advertisements by Social Media Greenfluencers: A Content Analysis. Abstract from Annual conference of the DGPuK’s advertising communication division, Amsterdam, Netherlands.
Prize / grant
- Li, S. J., Breves, P., Smit, E. & van Reijmersdal, E. (2024). Best Student-led Abstract Award 2024.
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Ancillary activities
No ancillary activities
Li, S. J., & van Berlo, Z. M. C. (2025). Video games for good: Active perspective-taking fosters empathy and reduces implicit bias toward gendered violence victims. Entertainment Computing, 53, Article 100928.