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Dr. P.L. (Priska) Breves

Assistant Professor
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Photographer: Sander Nieuwenhuys

Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Profile

    Priska Breves is assistant professor in persuasive communication. She received her Ph.D. in communication science (University of Wuerzburg, Germany). Her research focuses on the persuasive impact of new media technologies, with a focus on advertising and environmental communication. She mainly teaches courses on marketing communications and methods (statistics, research methods).

    Expertise and research fields

    • Parasocial relationships with social media influencers
    • Immersive media forms (e.g., Virtual Reality) and the psychological perception of spatial presence
  • Research

    Research methods

    • Experiments and surveys
    • Experience sampling method (ESM)
    • Literature reviews and content analyses

    Current research projects

    • The influence of parasocial relationships with social media influencers on young women’s body perception, well-being, and health-related behavior. An experience sampling study. In this study, we analyze the longer-term effects of following influencers who focus on different themes regarding body perception (fitspiration or body positivity).
    • Greenfluencers Influencers on social media platforms give advise on how to consume and behave more sustainably. In this research project, we are researching the effects of these persuasive messages and analyze how they affect the influencers’ followers.
  • Publications


    • Breves, P. L., & Liebers, N. T. (2024). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues and Research in Advertising. Advance online publication.


    • Breves, P. L. (2023). Persuasive communication and spatial presence: a systematic literature review and conceptual model. Annals of the International Communication Association. Advance online publication.
    • Breves, P. L., Paryschew, L., & Stein, J-P. (2023). Be positive? The interplay of Instagram influencers’ body type and favorable user comments on young women’s perceptions, affective well-being, and exercise intentions. Psychology of Popular Media. Advance online publication.
    • Liebers, N. T., Vogel, A., Breves, P. L., & Schramm, H. (2023). The impact of familiarity with a communicator on the persuasive effectiveness of pandemic-related fear appeals explained through parasocial relationships. Mass Communication & Society. Advance online publication.



    • Breves, P. L. (2021). Biased by being there: The persuasive impact of spatial presence on cognitive processing. Computers in Human Behavior, 119, [106723].
    • Breves, P. L., & Dodel, N. (2021). The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360° commercials. Multimedia Tools and Applications, 80, 27299–27322.
    • Breves, P. L., & Schramm, H. (2021). Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues. Computers in Human Behavior, 115, [106606].
    • Breves, P. L., Liebers, N., Motschenbacher, B., & Reus, L. (2021). Reducing Resistance: The Impact of Non-followers’ and Followers’ Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness. Human Communication Research, [hqab006].
    • Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40(7), 1209-1229 . Advance online publication.
    • Breves, P., Liebers, N., Motschenbacher, B., & Reus, L. (2021). Reducing resistance: The impact of nonfollowers' and followers' parasocial relationships with social media influencers on persuasive resistance and advertising effectiveness. Human Communication Research, 47, 418-443.
    • König, L., & Breves, P. L. (2021). Providing health information via Twitter: Professional background and message style influence source trustworthiness, message credibility and behavioral intentions. JCOM, Journal of Science Communication, 20(4), [A04].


    • Breves, P. L. (2020). Bringing people closer. The pro-social effects of immersive media on users’ attitudes and behavior. Nonprofit and Voluntary Sector Quarterly, 49(5), 1015-1034.
    • Breves, P. L. (2020). Reducing outgroup bias through intergroup contact with non-playable video game characters in VR. Presence: Teleoperators and Virtual Environments, 27(3), 257-273.
    • Breves, P. L., & Heber, V. (2020). Into the wild: The effects of immersive nature videos on feelings of commitment to the environment. Environmental Communication, 14, 332-346.
    • Breves, P. L., Herget, A-K., & Schramm, H. (2020). Identifying opportunities to optimize the music in TV commercials: a systematic content analysis. Journal of Current Issues and Research in Advertising, 41, 88-103.
    • Herget, A-K., Breves, P. L., & Schramm, H. (2020). The influence of different levels of musical fit on the efficiency of audio-visual advertising. Musicae Scientiae.


    • Breves, P. L., & Schramm, H. (2019). Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising, 38, 1264-1285.
    • Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between Instagram Influencers and the endorsed brand: How influencer-brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59(4), 440-454. [details]
    • Liebers, N., Breves, P. L., Schallhorn, C., & Schramm, H. (2019). Fluency in commercial breaks: The impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions. Journal of Promotion Management, 25, 783-798.


    • Herget, A-K., Schramm, H., & Breves, P. L. (2018). Development and Testing of an Instrument to Determine Musical Fit in Audio-Visual Advertising. Musicae Scientiae, 22, 362-376.



    • van Berlo, Z. M. C., Breves, P. L., & Liebers, N. T. (2023). More than friends? The persuasiveness of amicable and romanic parasocial relationships in green advertising. Paper presented at International conference on research in advertising, Bordeaux, France.
    • van Berlo, Z. M. C., Meijers, M. H. C., Sungur, H., Rubens, D., & Breves, P. L. (2023). Can virtual reality decrease the psychological distance to climate change?. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.

    Prize / grant

    • Breves, P. & van Berlo, Z. (2023). SWOCC Research Grant.
    • van Berlo, Z. & Breves, P. (2023). MSI Research Grant.
    • Breves, P. (2022). Best Paper Award, Communication and Technology Division, ICA.
    • Breves, P. (2021). Best Student Paper Award, Communication and Technology Division, ICA.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities