Dr. P.L. (Priska) Breves
Assistant Professor
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Area of expertise: Parasocial relationships with social media influencers, Immersive media forms (e.g., Virtual Reality) and the psychological perception of spatial presence
Visiting address
- Nieuwe Achtergracht 166
Postal address
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Postbus 15791
1001 NG Amsterdam
Contact details
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Profile
Priska Breves is assistant professor in persuasive communication. She received her Ph.D. in communication science (University of Wuerzburg, Germany). Her research focuses on the persuasive impact of new media technologies, with a focus on advertising and environmental communication. She mainly teaches courses on marketing communications and methods (statistics, research methods).
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Research
Research methods
- Experiments and surveys
- Experience sampling method (ESM)
- Literature reviews and content analyses
Current research projects
- The influence of parasocial relationships with social media influencers on young women’s body perception, well-being, and health-related behavior. An experience sampling study. In this study, we analyze the longer-term effects of following influencers who focus on different themes regarding body perception (fitspiration or body positivity).
- Greenfluencers Influencers on social media platforms give advise on how to consume and behave more sustainably. In this research project, we are researching the effects of these persuasive messages and analyze how they affect the influencers’ followers.
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Publications
2025
- Breves, P. L., Liebers, N. T., Meijers, M. H. C., & van Berlo, Z. M. C. (2025). Beyond likes: The persuasive potential of romantic parasocial relationships with influencers. International Journal of Advertising, 44(4), 651-673. https://doi.org/10.1080/02650487.2024.2407737
- Breves, P. L., van Berlo, Z. M. C., Teunissen, L. S., König, L., Binder, A., & Naderer, B. (2025). Happier and healthier? Investigating the longitudinal impact of body-positive and fitspirational influencers on weight satisfaction, healthy eating, and physical activity. Health Communication. Advance online publication. https://doi.org/10.1080/10410236.2025.2465795
Breves, P., & Liebers, N. (2025). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues and Research in Advertising, 46(1), 1-18. https://doi.org/10.1080/10641734.2024.2320186 [details]- König, L., Schröder, R., Breves, P. L., Linnemann, G. A., Hamer, T., & Suhr, R. (2025). Climate change distress and impairment among adolescents in Germany. Frontiers in Climate, 7. https://doi.org/10.3389/fclim.2025.1568676
- van Berlo, Z. M. C., & Breves, P. L. (2025). Disclosing the virtual nature of virtual influencers: The effect of disclosure prominence and the role of product digitality. Computers in Human Behavior Reports, 19, Article 100742. https://doi.org/10.1016/j.chbr.2025.100742
2024
- Breves, P. L., Liebers, N., & van Berlo, Z. M. C. (2024). Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality. Journal of Interactive Advertising, 24(3), 203-214. https://doi.org/10.1080/15252019.2024.2388644 [details]
- Breves, P., Paryschew, L., & Stein, J.-P. (2024). Be Positive? The Interplay of Instagram Influencers’ Body Type and Favorable User Comments on Young Women’s Perceptions, Affective Well-Being, and Exercise Intentions. Psychology of Popular Media, 13(4), 709–720. https://doi.org/10.1037/ppm0000499 [details]
- König, L., Breves, P., Linnemann, G. A., Hamer, T., & Suhr, R. (2024). Climate change distress and impairment in Germany. Frontiers in Public Health, 12, Article 1432881. https://doi.org/10.3389/fpubh.2024.1432881 [details]
- Liebers, N., Vogel, A., Breves, P., & Schramm, H. (2024). The Impact of Familiarity with a Communicator on the Persuasive Effectiveness of Pandemic-Related Fear Appeals Explained Through Parasocial Relationships. Mass Communication & Society, 27(4), 765-791. https://doi.org/10.1080/15205436.2023.2216688 [details]
- Stein, J.-P., Breves, P. L., & Anders, N. (2024). Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness. New Media & Society , 26(6), 3433-3453. https://doi.org/10.1177/14614448221102900 [details]
2023
- Breves, P. (2023). Persuasive communication and spatial presence: a systematic literature review and conceptual model. Annals of the International Communication Association, 47(2), 222-241. https://doi.org/10.1080/23808985.2023.2169952 [details]
- Breves, P., & Stein, J.-P. (2023). Cognitive load in immersive media settings: The role of spatial presence and cybersickness. Virtual Reality, 27(2), 1077–1089. https://doi.org/10.1007/s10055-022-00697-5 [details]
2022
- Breves, P., & Liebers, N. (2022). #Greenfluencing: The impact of parasocial relationships with social media influencers on advertising effectiveness and followers’ pro-environmental intentions. Environmental Communication, 16(6), 773-787. https://doi.org/10.1080/17524032.2022.2109708 [details]
- Schramm, H., Liebers, N., & Breves, P. (2022). Feels like coming home. Effects of heimat associations in television programs on social identity, the sense of heimat, and eudaimonic entertainment experience. Journal of Broadcasting and Electronic Media, 66(5), 794-822 . https://doi.org/10.1080/08838151.2022.2138390 [details]
2021
- Breves, P. L. (2021). Biased by being there: The persuasive impact of spatial presence on cognitive processing. Computers in Human Behavior, 119, [106723].
- Breves, P. L., & Dodel, N. (2021). The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360° commercials. Multimedia Tools and Applications, 80, 27299–27322.
- Breves, P. L., & Schramm, H. (2021). Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues. Computers in Human Behavior, 115, [106606].
- Breves, P. L., Liebers, N., Motschenbacher, B., & Reus, L. (2021). Reducing Resistance: The Impact of Non-followers’ and Followers’ Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness. Human Communication Research, [hqab006].
- Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40(7), 1209-1229 . Advance online publication. https://doi.org/10.1080/02650487.2021.1881237
- Breves, P., Liebers, N., Motschenbacher, B., & Reus, L. (2021). Reducing resistance: The impact of nonfollowers' and followers' parasocial relationships with social media influencers on persuasive resistance and advertising effectiveness. Human Communication Research, 47, 418-443. https://doi.org/10.1093/hcr/hqab006
- König, L., & Breves, P. L. (2021). Providing health information via Twitter: Professional background and message style influence source trustworthiness, message credibility and behavioral intentions. JCOM, Journal of Science Communication, 20(4), [A04].
2020
- Breves, P. L. (2020). Bringing people closer. The pro-social effects of immersive media on users’ attitudes and behavior. Nonprofit and Voluntary Sector Quarterly, 49(5), 1015-1034.
- Breves, P. L. (2020). Reducing outgroup bias through intergroup contact with non-playable video game characters in VR. Presence: Teleoperators and Virtual Environments, 27(3), 257-273.
- Breves, P. L., & Heber, V. (2020). Into the wild: The effects of immersive nature videos on feelings of commitment to the environment. Environmental Communication, 14, 332-346.
- Breves, P. L., Herget, A-K., & Schramm, H. (2020). Identifying opportunities to optimize the music in TV commercials: a systematic content analysis. Journal of Current Issues and Research in Advertising, 41, 88-103.
- Herget, A-K., Breves, P. L., & Schramm, H. (2020). The influence of different levels of musical fit on the efficiency of audio-visual advertising. Musicae Scientiae.
2019
- Breves, P. L., & Schramm, H. (2019). Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising, 38, 1264-1285.
- Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between Instagram Influencers and the endorsed brand: How influencer-brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59(4), 440-454. https://doi.org/10.2501/JAR-2019-030 [details]
- Liebers, N., Breves, P. L., Schallhorn, C., & Schramm, H. (2019). Fluency in commercial breaks: The impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions. Journal of Promotion Management, 25, 783-798. https://doi.org/10.1080/10496491.2018.1536620
2018
- Herget, A-K., Schramm, H., & Breves, P. L. (2018). Development and Testing of an Instrument to Determine Musical Fit in Audio-Visual Advertising. Musicae Scientiae, 22, 362-376.
2022
- Schramm, H., Liebers, N., & Breves, P. (2022). 'Heimat' - More than a sense of home: Reviving a medieval concept for communication research. Communication Research Trends, 41(1), 4-17. https://doi.org/10.13140/RG.2.2.15584.40964 [details]
2024
- Breves, P., & van Berlo, Z. (2024). Virtual influencers. (SWOCC; Vol. 91). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. https://www.swocc.nl/publicatie/virtual-influencers/
- van Berlo, Z. M. C., & Breves, P. L. (2024). Vijf redenen waarom jouw merk virtuele influencers zou moeten omarmen. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/vijf-redenen-waarom-jouw-merk-virtuele-influencers-zou-moeten-omarmen/ [details]
2025
- An, D., Breves, P. L., & van Berlo, Z. M. C. (2025). Presence in augmented reality: A systematic review of definitions, conceptualizations, and measures. Poster session presented at Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.
- Breves, P. L., Zhao, Q., & van Berlo, Z. M. C. (2025). The development and effects of parasocial relationships with virtual vs. human influencers: An experience sampling study. Paper presented at International conference on research in advertising, Rotterdam, Netherlands.
- Heiberg Jørgensen, R., van Berlo, Z. M. C., & Breves, P. L. (2025). Mind the language: Swearing as a persuasive strategy. Paper presented at International conference on research in advertising, Rotterdam, Netherlands.
- Li, J., Breves, P. L., Smit, E. G., & van Reijmersdal, E. A. (2025). The Prevalence and Severity of Greenwashed Advertisements by Social Media Greenfluencers: A Content Analysis. Abstract from Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.
- van Berlo, Z. M. C., Vos, D., & Breves, P. L. (2025). Does AI-generated advertising hurt brand trust and expected quality?. Paper presented at International conference on research in advertising, Rotterdam, Netherlands.
2024
- Breves, P. L., & van Berlo, Z. M. C. (2024). The development and effects of parasocial relationships with virtual vs. human influencers: An experience sampling study. Abstract from Annual conference of the DGPuK’s advertising communication division, Amsterdam, Netherlands.
- Li, J., van Berlo, Z. M. C., Sungur, H., Breves, P. L., Rubens, D., Barış, L., & Meijers, M. H. C. (2024). Can virtual reality decrease the psychological distance to climate change. Paper presented at ECREA European Communication Conference, Ljubljana, Slovenia.
- Li, S. J., Breves, P. L., Smit, E. G., & van Reijmersdal, E. A. (2024). The Prevalence and Severity of Greenwashed Advertisements by Social Media Greenfluencers: A Content Analysis. Abstract from Annual conference of the DGPuK’s advertising communication division, Amsterdam, Netherlands.
2023
- van Berlo, Z. M. C., Breves, P. L., & Liebers, N. T. (2023). More than friends? The persuasiveness of amicable and romanic parasocial relationships in green advertising. Paper presented at International conference on research in advertising, Bordeaux, France.
- van Berlo, Z. M. C., Meijers, M. H. C., Sungur, H., Rubens, D., & Breves, P. L. (2023). Can virtual reality decrease the psychological distance to climate change?. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.
Prize / grant
- Li, S. J., Breves, P., Smit, E. & van Reijmersdal, E. (2024). Best Student-led Abstract Award 2024.
- van Berlo, Z. & Breves, P. (2023). MSI Research Grant.
- Breves, P. & van Berlo, Z. (2023). SWOCC Research Grant.
- Breves, P. (2022). Best Paper Award, Communication and Technology Division, ICA.
- Breves, P. (2021). Best Student Paper Award, Communication and Technology Division, ICA.
Media appearance
- van Berlo, Z. & Breves, P. (28-02-2025). Virtual boven human influencer? Op de lange termijn zjin er voordelen [Web] Vakblad C. Virtual boven human influencer? Op de lange termijn zjin er voordelen (Interview).
- Breves, P. & van Berlo, Z. (22-11-2024). Virtuele influencers: mythe, cringe of waarheid? [Web] De Week op M!. Virtuele influencers: De toekomst van digitale marketing?. https://www.linkedin.com/pulse/virtuele-influencers-mythe-cringe-waarheid-marketingfacts-n23ae/?trackingId=hB227cZ8T4q5OXf4V5nneA%3D%3D
Talk / presentation
- Breves, P. (speaker) & van Berlo, Z. (speaker) (22-11-2024). Will virtual influencers become the future of influencer marketing?, SWOCC presenteert: Virtuele Influencers, Amsterdam.
Others
- Breves, P. (chair), van Reijmersdal, E. (organiser), Busljeta Banks, I. (organiser), Pfeuffer, A. (organiser), Starke, A. (organiser) & van Berlo, Z. (organiser) (27-11-2024 - 29-11-2024). Annual conference of the DGPuK’s advertising communication division, Amsterdam (organising a conference, workshop, ...).
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Ancillary activities
No ancillary activities
Breves, P., & Liebers, N. (2025). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues and Research in Advertising, 46(1), 1-18.