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Amsterdam School of Communication Research / ASCoR ASCoR

Dr B.C. (Britta) Brugman

Faculty of Social and Behavioural Sciences
Communication, Organizations and Society
Area of expertise: moral communication, satirical news, framing, corporate advocacy
Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Social media
  • Profile

    I am an Assistant Professor at the Amsterdam School of Communication Research (ASCoR). I study how moral communication shapes public opinion across different media contexts, and am specialized in supervising bachelor and (research) master theses. For more information, see below.

  • Research

    Research expertise

    My research focuses on the characteristics of moral communication and its effects on public opinion formation across various communication contexts, including satire, news, and corporate communication. I analyze the content and structure of moralizing messages in the public domain concerning topical, contentious issues, and investigate how they influence citizens' social and political decision-making.

    For instance, in previous studies, I have identified key linguistic markers that signal satirical commentary on current events (e.g., frames, figurative language; see publications) and am currently working on multiple projects that determine when people find corporate advocacy credible and convincing. Beyond my empirical work, I love to synthesize existing research to identify broader trends and stimulate progress within the field.

    Research methods

    • surveys
    • experiments
    • content analysis
    • systematic reviews (personal favorite!)
    • meta-analysis
  • Teaching

    I am specialized in supervising bachelor and (research) master theses. At the moment, I have had the privilege to supervise 100+ students on a wide range of subjects both closely and loosely related to my research expertise.

    I also very much enjoy teaching methods courses, such as on how to conduct experiments, which I teach on a regular basis.

    I am a member of the program committe which provides both solicited and unsolicited advice about the quality of education to the College of Communication and Gradudate School of Communication at the University of Amsterdam.

  • Publications

    2025

    • Arendsen, J. L., Brugman, B. C., van Koningsbruggen, G. M., & Fransen, M. L. (2025). Terror management theory in the consumer domain: A systematic review and meta-analysis on mortality salience driven consumer responses. International Journal of Consumer Studies, 49(3), Article e70056. https://doi.org/10.1111/ijcs.70056
    • Brugman, B. C. (2025). Equivalence and emphasis frames. In A. Nai, M. Grömping, & D. Wirz (Eds.), Encyclopedia of Political Communication. (Elgar encyclopedias in the social sciences). Edward Elgar Publishing.
    • Brugman, B. C. (2025). Metaphorical framing. In A. Nai, M. Grömping, & D. Wirz (Eds.), Elgar Encyclopedia of Political Communication (Elgar encyclopedias in the social sciences). Edward Elgar Publishing.
    • Brugman, B. C., & Burgers, C. (2025). Satire omnivores: Characteristics of Dutch viewers of American satire. Tijdschrift voor Communicatiewetenschap, 53(1), 73-90. https://doi.org/10.5117/TCW2025.1.005.BRUG [details]
    • Brugman, B. C., Burgers, C., & Beukeboom, C. J. (2025). More engagement equals more persuasion? How entertainment experiences predict attitudinal effects of satirical news articles. Humor, 38(4), 517-539. https://doi.org/10.1515/humor-2025-0044
    • Reijnierse, W. G., Brugman, B. C., & Droog, E. (2025). The differential effects of metaphor on comprehensibility and comprehension of environmental concepts. JCOM, Journal of Science Communication, 24(4), Article A01. https://doi.org/10.22323/150520250702095506

    2024

    • Boukes, M., Droog, E., Brugman, B. C., & Burgers, C. (2024). Political satire. In N. D. Bowman (Ed.), Entertainment Media and Communication (pp. 273-288). (Handbooks of communication science; Vol. 20). Mouton-De Gruyter. https://doi.org/10.1515/9783110792881-020 [details]
    • Brugman, B. C. (2024). How the Effects of Emphasizing Ethics are Examined: A Systematic Review of Moral Framing Experiments. Annals of the International Communication Association, 48(4), 436-455. https://doi.org/10.1080/23808985.2024.2393845 [details]
    • Brugman, B. C., van Huijstee, D., & Droog, E. (2024). Debunking the corporate paint shop: Examining the effects of misleading corporate social responsibility claims on social media. New Media & Society. Advance online publication. https://doi.org/10.1177/14614448241288482
    • Eisele, O., Brugman, B. C., & Marschlich, S. (2024). The moral foundations of responsible business: Using computational text analysis to explore the salience of morality in CSR communication. Public Relations Review, 50(2), Article 102453. https://doi.org/10.1016/j.pubrev.2024.102453 [details]

    2023

    2022

    2021

    2019

    • Brugman, B. C., Burgers, C., & Vis, B. (2019). Metaphorical framing in political discourse through words vs. concepts: A meta-analysis. Language and Cognition, 11, 41-65. https://doi.org/10.1017/langcog.2019.5
    • Burgers, C. F., Brugman, B. C., & Boeynaems, A. (2019). Systematic literature reviews: Four applications for interdisciplinary research. Journal of Pragmatics, 145, 102-109. https://doi.org/10.1016/j.pragma.2019.04.004 [details]
    • Welbers, K., Konijn, E. A., Burgers, C., Bij de Vaate , A., Eden, A., & Brugman, B. (2019). Gamification as a tool for engaging student learning: A field experiment with a gamified app. E-Learning and Digital Media, 16(2), 92-109. https://doi.org/10.1177/2042753018818342

    2018

    • Brugman, B. C., & Burgers, C. (2018). Political framing across disciplines: Evidence from 21st-century experiments. Research & Politics, 5(2). https://doi.org/10.1177/2053168018783370
    • Haan, M., Konijn, E. A., Burgers, C., Eden, A., Brugman, B. C., & Verheggen, P. P. (2018). Identifying sustainable population segments using a multi-domain questionnaire A five factor sustainability scale. Social marketing quarterly, 24(4), 264-280. https://doi.org/10.1177/1524500418794019

    2017

    2016

    2024

    2022

    • Brugman, B. C. (2022). Review of Barnden & Gargett (2020): Producing figurative expression: Theoretical, experimental and practical perspectives. Metaphor and the Social World, 12, 348–353. https://doi.org/10.1075/msw.22010.bru

    2024

    2023

    2021

    2019

    • Brugman, B., Burgers, C. F., & Vis, B. (2019). Politieke metaforen: Zoete koek of niet?. Web publication or website, StukRoodVlees.

    2025

    • Schwinges, A., & Brugman, B. C. (2025). Corporate responsibility going digital – Legitimacy perceptions across responsibility types and frames. Abstract from Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.
    • Schwinges, A., & Brugman, B. C. (2025). From CSR to CDR: Navigating the New Frontier of Corporate Responsibility Communication in the Digital Age. Paper presented at Euprera Annual Congress 2025, Lund, Sweden.

    2024

    • Brugman, B. C., Marschlich, S., & Eisele, O. (2024). Advocating for Good? Political Predictors of Attitudes Toward Corporate Social Advocacy. Abstract from Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.
    • Brugman, B. C., Marschlich, S., Eisele, O., & Shaikh, S. J. (2024). Advocating for good? How political leaning and attitudes are related to Corporate Social Advocacy. Abstract from Annual Conference of the Public Relations Division of the German Association for Communication Research, Berlin, Germany.
    • Jacobs, S. H. J., & Brugman, B. C. (2024). Beyond the single organization’s reputation and legitimacy: Factors that predict CSA’s differentiation and norm-setting potential. Abstract from Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.
    • Jacobs, S. H. J., & Brugman, B. C. (2024). CSA and norm entrepreneurship: When CSA impacts reputation and legitimacy beyond the organization in question. Abstract from EUPRERA 2024 Congress, Bucharest.

    2023

    • Eisele, O., Brugman, B. C., & Marschlich, S. M. (2023). The Moral Foundations of Responsible Business: Using Computational Text Analysis to Explore the Salience of Morality in CSR Communication. Paper presented at 24th Annual Conference of the European Public Relations Education and Research Association (EUPRERA), Prague, Czech Republic.

    Prize / grant

    2023

    • Brugman, B. C. (2023). Consumption, Characteristics, and Consequences of Satirical News. [Thesis, fully external, Vrije Universiteit Amsterdam]. proefschriftenprinten.nl. https://doi.org/10.5463/thesis.208
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