Zeph van Berlo is an Assistant Professor in Persuasive Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam. He studies the application of immersive technologies (virtual and augmented reality) for promoting behavioral change in a wide variety of contexts (e.g., commercial, sustainability, & health). Furthermore, in his research he focusses on the role of gamification in persuasive messages. He is a prominent scholar of gamified advertising (advergames and in-game advertising).
Using virtual reality as a platform to promote sustainable behavior | In this project, we examine how virtual reality can be used to promote sustainable behavior by confronting people with the consequences of their plastic consumption.
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Science in and with Society: reducing emissions of TExtile Microplastics in the Netherlands [SISTEM-NL] | In this project, we investigate, in a multidisciplinary team, together with citizen scientists, the relationship between washing synthetic clothing and the emission of microplastics. Visit the project website.