Social media platforms play a central role in the daily lives of young people aged 16-25. These platforms use algorithms to show users content they are likely to engage with, creating a seamless user experience. However, they also tend to amplify appearance-focused material, exposing youth to a constant stream of idealized, edited images. Research consistently shows that this negatively impacts self-esteem and affective well-being by fostering self-objectification and harmful social comparisons.

While efforts like the body positivity movement aim to counteract these effects, they often unintentionally reinforce a preoccupation with appearance, highlighting the need for innovative interventions.

A Novel Solution to Algorithmic Harm

Amber’s project offers a novel solution: turning algorithmic amplification into a force for good by “injecting” non-appearance-focused, positive content into social media feeds. By encouraging algorithms to boost this content, the visibility of appearance-focused material can be reduced to levels that no longer harm youth self-esteem and well-being. Among the potential “antidotes,” humor stands out as especially promising due to its high engagement value and its proven ability to improve well-being through cognitive distraction — shifting attention away from harmful comparisons — and mood enhancement by sparking joy and amusement.

Using TikTok as a testing ground, the project will explore the optimal “dose” of humor needed to protect youth, analyze how the platform’s algorithm responds to these content injections, and assess the intervention’s effectiveness in real-world settings. In doing so, it aims to create healthier, more positive online environments for young people.