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Amsterdam School of Communication Research / ASCoR ASCoR

How to Measure Exposure to Media and Communication in Today’s Abundant Media Landscape?

ASCoR’s Media Exposure Symposium

17 March 2025

Assessments of exposure and attention are fundamental to the study of uses and effects of media and communication. But it is also complex as today’s abundant media landscape include a wide variety of platforms, devices, communicators, content, situations, and behaviour.

On ASCoR’s Media Exposure Symposium more than ten ASCoR researchers presented inspiring examples of methods that have been developed and applied to measure exposure to traditional, digital, and social media of citizens, voters, consumers, clients, adolescents, and children. Methods discussed included Experience Sampling, digital trace data donation, mobile screen tracking, eye-tracking, and psychophysiological methods. Central were the quality of the measures as evidenced by criteria such as (non) response, validity, reliability, and applicability.

Programme and synopses

Would you like to know more about the symposium? Download the full programme and synopses of the presentations. Feel free to contact the presenters for more information.

Book

The symposium was organised on the occasion of the publication of the book “Measuring exposure and attention to media and communication. Solutions to wicked problems” written by ASCoR researchers Peter Neijens, Theo Araujo, Judith Moller & Claes de Vreese and published by Amsterdam University Press. Besides the hardcover version, the book is available in a free online version.

Neijens, P., Araujo, T., Moller, J., & de Vreese, C. H. (2024). Measuring exposure and attention to media and communication. Solutions to wicked problems. Amsterdam University Press.