Hilde Voorveld and Co-Authors Win Arnold Barban Most Impactful Article Award
17 March 2025
The 2018 article from the Journal of Advertising, entitled, "Engagement with Social Media Advertising: Differentiating Role and Platform Type" authored by Hilde Voorveld, Guda van Noort, Daan Muntinga and Fred Bronner was selected as this year's winner of the Arnold Barban Most Impactful Article Award.
Article impact is determined based on total citations, as well as the article's advancement of theory and research in the field, impact on practice, and originality of the contribution in the past 5-8 years.
The award was handed out to Hilde Voorveld during the annual conference of the American Academy of Advertising in Pittsburgh last week. Congratulations!