The project Personalised Communication is a joint Communication and Information Law Initiative. The term personalized communication captures the fundamental change in, and challenges of, communication today: On the one hand, profiling and targeting users with customized messages can offer a solution to “digital” challenges, such as information overload, the resulting attention scarcity, and the fierce competition for users’ loyalty.
Through personalized news content, search results and apps, consumers can be addressed individually to match their consumption patterns and profiles; health information can be targeted and shared to enhance specific life styles; political information can be adjusted to individual voter profiles. On the other hand, personalized communication can lead to manipulated or biased communication that, in the worst case, deprives users from access to more meaningful or more diverse information. And the personalization of information offers unprecedented opportunities for abuse by stereotyping, discriminating and sorting the society into virtual profiles. For more information about the project, please see the website (link below).