Social media content is often presented together with information in the form of comments or likes. This social information can affect the manner in which users experience online media content. The main goal of this research project is to systematically investigate the main characteristics of user comments on YouTube and how they are related to young people’s hedonic entertainment experiences. The project will offer new insights into how digital media entertainment environments affect their users and how entertainment theories have to be adapted to the new digital media landscape of the 21st century.