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Extent and Consequences of Political Behavioral Targeting

PhD Student: Tom Dobber MSc

There is growing evidence that campaigning is changing. One important change is the degree of tailored and target political messages. Little empirical evidence is available about the extent of such campaign practices in a European multiparty context (with different electoral systems and different funding and privacy regulations). Furthermore, there is hardly any knowledge about the perception and effects of political behavioral targeting on citizens. This research project fills this void using interviews, survey data, and experimentation. 

Dr T. (Tom) Dobber

PhD Student

Prof. dr. C.H. (Claes) de Vreese


Prof. dr. N. (Natali) Helberger


Dr. D.C. (Damian) Trilling