PhD Student: Monique Alblas MSc
The prevalence of overweight and obesity has risen steeply over the last decades, and research shows that media use is a major contributor to the rising numbers of overweight and obesity.
This four-year project explores how media use influences unhealthy food intake by focusing on the effects of media content (i.e., images of tempting foods in media), and media use goals (i.e., hedonic versus information oriented media uses) on hedonic eating goal activation (i.e., the desire to consume palatable foods) and subsequent food intake. In addition, the influence of dietary restraint and self-regulatory success in this relationship will be assessed.
In the final phase of the project an intervention that aims to reduce unhealthy food consumption during media use will be developed and tested. This intervention will be tailored to the specific television programs or food commercials that trigger impulsive unhealthy eating in an individual.