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Smink, A. R., van Reijmersdal, E. A., & van Noort, G. (2021). Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications. Journal of Advertising. https://doi.org/10.1080/00913367.2021.1973622
Zheleva, A., Smink, A. R., Vettehen, P. H., & Ketelaar, P. (2021). Modifying the technology acceptance model to investigate behavioural intention to use augmented reality. In M. C. tom Dieck, T. H. Jung, & S. M. C. Loureiro (Eds.), Augmented reality and virtual reality: New trends in immersive technology (pp. 125-137). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-68086-2_10[details]
Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research, 118, 474-485. https://doi.org/10.1016/j.jbusres.2020.07.018[details]
Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, [100854]. https://doi.org/10.1016/j.elerap.2019.100854[details]
Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 85-96). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-18731-6_7[details]
Smink, A. R. (2021). Augmented Reality: Mogelijkheiden en meerwaarde voor merkcommunicatie. (SWOCC; Vol. 82). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. https://www.swocc.nl/publicatie/augmented-reality/[details]
Zarouali, B., Voorveld, H. A. M., Strycharz, J., Smink, A. R., Boerman, S. C., & van Noort, G. (2021). Algorithmic advertising. In Marketingfacts Jaarboek (pp. 168-183). Marketingfacts B.V..
2020
Smink, A. R., van Reijmersdal, E. A., & van Noort, G. (2020). The antecedents of consumers’ use of augmented reality apps: Prevalence, user characteristics, and gratifications. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
2019
Riethorst, M., Smink, A. R., & Ketelaar , P. (2019). Try before you buy: the role of age and technology innovativeness on the intention to use commercial augmented reality. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen, Netherlands.
Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Shopping in augmented reality: The effects of informativeness, Enjoyment and intrusiveness on brand responses and personal data disclosure. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen, Netherlands.
Smink, A. R., Trude, B., Hahn, L., & Sun Joo (Grace), A. (2019). Embodied interaction in augmented reality games: Does embodied congruence enhance the user experience?. Abstract from International Communication Association (ICA), Washington, United States.
Smink, A. R., Trude, B., Hahn, L., & Sun Joo (Grace), A. (2019). Embodied interaction in augmented reality games: Does embodied congruence enhance the user experience?. Abstract from 5th International AR VR Conference , Munich, Germany.
Smink, A. R., van Noort, G., & van Reijmersdal, E. A. (2019). Who uses AR apps, under what conditions and for what reasons? An overview of the mobile AR landscape. Poster session presented at 5th International AR VR Conference , Munich, Germany.
2018
Smink, A. R. (2018). Using Augmented Reality to overlay branded content on the face: To what extent do type of augmentation (self/other) and use experience (active/passive) affect brand responses?. Abstract from AAA Annual Conference, New York, United States.
Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Augmenting your own face or your peer’s face with virtual branded content: To what extent do social use characteristics of augmented reality apps affect brand responses?. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Do social use characteristics of an augmented reality experience matter? The effect of Snapchat's sponsored lenses on brand connections and brand responses. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
2017
Smink, A. R. (2017). When virtuality becomes reality: Three underlying processes that explain persuasive consequences of augmented reality apps. Abstract from International Communication Association (ICA), San Diego, United States.
Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Paper presented at Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When virtuality becomes reality: Three underlying processes that explain persuasive consequences of augmented reality apps. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
2016
Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2016). Effects of brand placement disclosures: an eyetracking study into the effects of disclosures and the role of brand familiarity..
2015
Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2015). Implicit and explicit effects of brand placement disclosures: An eyetracking study into the effects of disclosures and the role of brand familiarity.. Abstract from Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
Award
Smink, A. R. (2017). AAA Doctorial Dissertation Grant.
2020
Smink, A. R. (2020). Extending reality: Uses, processes, and persuasive effects of augmented reality apps. [details]
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