Dr. Z.M.C. (Zeph) van Berlo
Faculty of Social and Behavioural Sciences
CW : Docenten & onderzoekers CW
Visiting address
- Nieuwe Achtergracht 166
- Room number: C 9.00
Postal address
- Postbus 15791
1001 NG Amsterdam
Contact details
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Publications
2022
- Liu, Y., Stamos, A., Dewitte, S., van Berlo, Z. M. C., & van der Laan, L. N. (2022). Development and evaluation of a virtual reality puzzle game to decrease food intake. JMIR Serious Games, 10, [e31747]. https://doi.org/https://preprints.jmir.org/preprint/31747/accepted, https://doi.org/10.2196/31747
2021
Abels, E. A. M., Toet, A., Stokking, H., Klunder, T., van Berlo, Z. M. C., Smeets, B., & Niamut, O. (2021). Augmented reality-based remote family visits in nursing homes. In IMX '21: ACM international conference on interactive media experiences (pp. 258–263). ACM. https://doi.org/10.1145/3452918.3465502 [details]- van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2021). The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising, 50(2), 179-196. https://doi.org/10.1080/00913367.2020.1858462 [details]
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2021). Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. Journal of Business Research, 122, 458-465. https://doi.org/10.1016/j.jbusres.2020.09.006 [details]
2020
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2020). Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour, 19(5), 438-449. https://doi.org/10.1002/cb.1822 [details]
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2020). Inside advertising: The role of presence in the processing of branded VR content. In T. Jung, M. C. tom Dieck, & P. A. Rauschnabel (Eds.), Augmented reality and virtual reality: Changing realities in a dynamic world (pp. 11-22). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-37869-1_2 [details]
- van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing, 49, 94-106. https://doi.org/10.1016/j.intmar.2019.09.001 [details]
2019
- van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1 [details]
2018
- van Berlo, Z. M. C., & Ranzini, G. (2018). Big dating: A computational approach to examine gendered self-presentation on Tinder. In Proceedings of the 9th International Conference on Social Media and Society (pp. 390-394). ACM. https://doi.org/10.1145/3217804.3217951
2017
- van Berlo, Z., van Reijmersdal, E., & Rozendaal, E. (2017). Weet wat er speelt: De rol van merkbekendheid in effecten van mobiele advergames op tieners. Tijdschrift voor Communicatiewetenschap, 45(3), 216-236. https://www.tijdschriftvoorcommunicatiewetenschap.nl/scripts/shared/artikel_pdf.php?id=CW-45-3-6 [details]
2022
- van Berlo, Z. M. C., Sungur, H., & Hartmann, T. (2022). Virtual reality — a window to the future: Using VR to reduce psychological distance toward the consequences of plastic consumption. Paper presented at Etmaal van de Communicatiewetenschap, Brussel, Belgium.
2020
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2020). Spelen of bespeeld worden? Een meta-analyse van advergame effecten. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
2019
- van Berlo, Z. M. C. (2019). Let’s talk about our emojis: A descriptive study of gender differences in ideographic self-presentation in an online dating context. Poster session presented at International Conference on Computational Social Science (IC2S2), Amsterdam, Netherlands. https://doi.org/10.13140/RG.2.2.16892.90245
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Immersive advergames: Persuasiveness of branded immersive virtual reality games. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Inside advertising: The role of presence in the processing and consolidation of branded VR content. Paper presented at International Augmented and Virtual Reality Conference, München, Bavaria, Germany.
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). ‘I can’t believe it’s not chocolate!’: Meaningful consumer-product interactions in branded virtual reality experiences. Paper presented at International Conference on Research in Advertising, Krems, Austria.
- van der Laan, L. N., Dewitte, S., & van Berlo, Z. M. C. (2019). Development and evaluation of a virtual reality puzzle game to decrease food intake. Abstract from Supporting Health by Technology, Groningen, Netherlands.
2018
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2018). Persuasion knowledge in the pocket: The role of smartphone attachment in persuasion knowledge activation by mobile advergames. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
- van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2018). App engagement experience types: On the value of branded app engagement. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
- van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Cauberghe, V., Van Wesenbeeck, I., & van Berlo, Z. M. C. (2018). Effects on children of disclosing sponsoring in vlogs. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
2017
- van Berlo, Z. M. C. (2017). A date with big data: An automated content analysis of Dutch Tinder profiles. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2017). A new kid on the block: The role of brand familiarity in advergames. Paper presented at ICORIA 2017, Ghent, Belgium.
- van Reijmersdal, E. A., van Berlo, Z. M. C., & Rozendaal, E. (2017). Smartphone Attachment & Brand Familiarity in Advergames: New Kids on the Block?. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
2016
- van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Media appearance
- van Berlo, Z. & Sungur, H. (28-07-2020). Kan VR ervoor zorgen dat we minder plastic gaan gebruiken? [Radio] Nieuws en Co. How can we use virtual reality (VR) to reduce plastic consumption? (Radio interview). https://www.nporadio1.nl/nieuws-en-co/onderwerpen/62453-2020-07-28-kan-vr-ervoor-zorgen-dat-we-minder-plastic-gaan-gebruiken
- van Berlo, Z. (14-02-2019). Aldus (Interview) [Print] Het Parool. Aldus - Woordgebruik (Interview). https://digitalekrant.parool.nl/hetparool/563/article/855430/29/3/render/?token=c7cfe195e52e81da164f43a037000bd1
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Ancillary activities
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Online Marketing Specialis
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Abels, E. A. M., Toet, A., Stokking, H., Klunder, T., van Berlo, Z. M. C., Smeets, B., & Niamut, O. (2021). Augmented reality-based remote family visits in nursing homes. In IMX '21: ACM international conference on interactive media experiences (pp. 258–263). ACM.