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Prof dr. Guda van Noort obtained a grant from The German Research Foundation (Deutsche Forschungsgemeinschaft, DFG). The grant was obtained together with prof. dr. Martin Eisend (PI) from the Viadrina European University (Frankfurt).

The title of the project is "A Meta-Analysis on Personalization in Marketing Communication" and a PhD student from the Viadrina European University will be hired for two years to conduct a meta-analyses on personalization in marketing communication.