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Margot van der Goot won the Strategic Communication Challenge 2019–organized by the “Centrum Strategische Communicatie” of Logeion (the Dutch association of communication professionals). This means that Margot receives €25,000 to conduct a qualitative study that aims to provide in-depth insights in how consumers experience chatbot communication in a customer service setting.

More information can be found on the website of Logeion.

dr. M.J. (Margot) van der Goot