For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.

Dr G. van Noort (1977) has been appointed professor of Persuasion & New Media Technologies at the University of Amsterdam's (UvA) Faculty of Social and Behavioural Sciences.

Guda van Noort

Guda van Noort's research focuses on the new and unique characteristics of new media. She studies the role of these new media characteristics in the persuasiveness of marketing communications. Technologies and new media, such as augmented and virtual reality, chat bots, social media and mobile apps, greatly influence our daily lives. They not only change how we as humans interact, but also how consumers and organisations communicate with each other.