Amsterdam School of Communication Research / ASCoR

Effects of stereotypical portrayals of older workers

Communication Science

13Sept2017 11:00 - 12:00

PhD defence ceremony

Stereotypes about older workers have been shown to negatively affect managers’ and colleagues’ ability to make fair and just decisions regarding older workers, with detrimental consequences for individual careers, organisations' competitive advantage and society at large. The aim of Anne Kroon's research is to provide an in-depth understanding of the media's role in reinforcing beliefs of older workers and trace its consequences for individual and organisational outcomes.

A.C. Kroon: Images of Older Workers. Content, Causes, and Consequences.


Prof. R. Vliegenthart


Dr C.L. ter Hoeven

Dr M. van Selm


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This event is open to the public.

Published by  University of Amsterdam