Research into practice
Research Priority Area Communication
Four facts illustrate the societal and economic relevance of this RPA:
- Adults and adolescents spend more than 4 hours a day using communication technologies
- The communication and the creative media industries account for a large share of the Dutch economy
- The creative industry as well as life sciences (including health) have been named among the Dutch ‘topsectoren’ which will receive substantial research funding and tax relieves in the next years
- Communication plays a central role in several key themes and grand challenges in the Horizon 2020 program.
RPA researchers are active knowledge disseminators. This does not only take place in peer reviewed publications. The Center for Research on Children, Adolescents, and the Media (CcaM) and the Center for Politics and Communication (CPC) are vehicles for public knowledge dissemination. In the past years the centers have organized several public events and symposia, and use new media and newsletters to disseminate scientific knowledge to stakeholders, the media, and the general public.
RPA researchers are also affiliated with the Center for Fundamental Research on Persuasive Communication (SWOCC) which has a longstanding tradition for bringing scientific knowledge to the business world, achieved through regular science-business events and easily accessible and timely publications. Finally communication effects studies form the backbone of intervention instruments that are developed in for example health programs.
RPA researchers are among the most frequently cited UvA researchers in the media (e.g., Valkenburg, de Vreese, van der Brug, Vliegenthart) and thus contribute to the University’s ambitions and success in outreach and knowledge dissemination (recently leading to the UvA’s second place in the Elsevier Valorisatieranking).
RPA researchers also participate in several scientific Boards and advisory councils, including the national Kijkwijzer (Valkenburg), the NICAM Complaints Council (Peter), the Raad voor Maatschappelijke Ontwikkeling (de Lange), and the Sociaal-Wetenschappelijk Raad (de Vreese).