Amsterdam School of Communication Research / ASCoR

Unravelling underlying mechanisms of synergy effects in health communication

PhD student: Kim Brandes MSc

 

It has been argued that synergy effects can emerge in a multi-media intervention aimed at improving health, but the underlying mechanisms of these synergy effects remain unknown. Unravelling these mechanisms is the focus of the proposed project. This will be done in the context of the development of a multi-media intervention that aims to enhance cancer patients’ concern expression. This is extremely relevant because cancer patients often do not express their concerns sufficiently whilst the expression of concerns has been associated with positive outcomes such as reduced levels of anxiety.

The aims of this project are to:

  1. examine the effectiveness of each media component of the intervention,
  2. investigate the synergistic effects of different combinations of media components and
  3. explore the effects of the multi-media intervention on cancer patients’ concern expression.

 

  • Prof. J.C.M. (Julia) van Weert

    Supervisor

    J.C.M.vanWeert@uva.nl | T: 0205252091

    Go to detailpage

Published by  ASCoR

26 February 2014