Amsterdam School of Communication Research / ASCoR

The user trade-off of mobile dataveillance

PhD Student: Verena Wottrich MSc


Nowadays, marketers increasingly use mobile apps as a powerful asset for collecting consumer information - often without users’ knowledge or awareness. In my PhD project I investigate what mobile app users know about the information collection methods of mobile apps, what they think about these techniques, which trade-off they make between the benefits of using an app and the costs of giving up privacy, and how this all affects consumers’ affective and conative responses toward brands.

  • dr. E.A. (Eva) van Reijmersdal

    Supervisor | T: 0205253986

    Go to detailpage

Published by  ASCoR

6 November 2017