Amsterdam School of Communication Research / ASCoR

The user trade-off of mobile dataveillance

PhD Student: Verena Wottrich MSc

 

Nowadays, marketers increasingly use mobile apps as a powerful asset for collecting consumer information - often without users’ knowledge or awareness. In my PhD project I investigate what mobile app users know about the information collection methods of mobile apps, what they think about these techniques, which trade-off they make between the benefits of using an app and the costs of giving up privacy, and how this all affects consumers’ affective and conative responses toward brands.

  • Ms V.M. (Verena) Wottrich MSc

    PhD student

    V.M.Wottrich@uva.nl | T: 0611778144

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  • dr. E.A. (Eva) van Reijmersdal

    Supervisor

    E.A.vanReijmersdal@uva.nl | T: 0205253986

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Published by  ASCoR

6 November 2017