The user trade-off of mobile dataveillance
PhD Student: Verena Wottrich MSc
Nowadays, marketers increasingly use mobile apps as a powerful asset for collecting consumer information - often without users’ knowledge or awareness. In my PhD project I investigate what mobile app users know about the information collection methods of mobile apps, what they think about these techniques, which trade-off they make between the benefits of using an app and the costs of giving up privacy, and how this all affects consumers’ affective and conative responses toward brands.
prof. dr. E.G. (Edith) Smit
E.G.Smit@uva.nl | T: 0205252104Go to detailpage
dr. E.A. (Eva) van Reijmersdal
E.A.vanReijmersdal@uva.nl | T: 0205253986Go to detailpage