Amsterdam School of Communication Research / ASCoR

Ms A.R. (Anne Roos) Smink MSc


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Visiting address
    Nieuwe Achtergracht 166  
  • Postal address:
    Postbus  15791
    1001 NG  Amsterdam
  • A.R.Smink@uva.nl

2017

  • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 85-96). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-18731-6_7  [details] 

2018

  • Smink, A. R. (2018). Do social use characteristics of an Augmented Reality experience matter? The effect of Snapchat’s sponsored lenses on brand connections and brand responses. Abstract from International Conference on Research in Advertising (ICORIA), Valencia, Spain.
  • Smink, A. R. (2018). Using Augmented Reality to overlay branded content on the face: To what extent do type of augmentation (self/other) and use experience (active/passive) affect brand responses?. Abstract from AAA Annual Conference, New York, United States.
  • Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Augmenting your own face or your peer’s face with virtual branded content: To what extent do social use characteristics of Augmented Reality apps affect brand responses?. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.

2017

  • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When virtuality becomes reality: Three underlying processes that explain persuasive consequences of augmented reality apps. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
  • Smink, A. R. (2017). When virtuality becomes reality: Three underlying processes that explain persuasive consequences of augmented reality apps. Abstract from International Communication Association (ICA), San Diego, United States.
  • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Paper presented at Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

2016

  • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2016). Effects of brand placement disclosures: an eyetracking study into the effects of disclosures and the role of brand familiarity..

2015

  • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2015). Implicit and explicit effects of brand placement disclosures: An eyetracking study into the effects of disclosures and the role of brand familiarity.. Abstract from Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .

Award

  • Smink, Anne Roos (2017): AAA Doctorial Dissertation Grant.
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