Amsterdam School of Communication Research / ASCoR

Ms F. (Fabiënne) Rauwers BSc


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Visiting address
    Nieuwe Achtergracht 166  Room number: C9:00
  • Postal address:
    Postbus  15791
    1001 NG  Amsterdam
  • F.Rauwers@uva.nl

2016

  • Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers. (pp. 19-46). Bingley: Emerald. [details] 
  • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude. Computers in Human Behavior, 61, 454-462. DOI: 10.1016/j.chb.2016.03.042  [details] 

2016

  • Rauwers, F., & van Noort, G. (2016). The underlying processes of creative media advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 309-323). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_24  [details] 

2017

  • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2017). Digital Magazine Advertising: Investigating The Persuasive Impact And Underlying Mechanisms Of Ad Interactivity In A Real-Life Setting.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.

2016

  • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The Impact of Communication Features in Digital Magazines.

2015

  • Rauwers, F., & van Noort, G. (2015). The persuasive effects and underlying mechanisms of creative media advertising. Abstract from Paper presented at the annual meeting of the International Communication Association, .

2014

  • Rauwers, F., & van Noort, G. (2014). Creative media: The next evolutionary step in advertising?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, .
  • Rauwers, F., & van Noort, G. (2014). Creative media: The next evolutionary step in advertising?. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), .
  • van Noort, G., van Reijmersdal, E. A., & Rauwers, F. (2014). ‘This ad was digitally manipulated’: Effectiveness of disclosing photo retouching in advertising.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library  or the Pure staff  of your faculty / institute. Log in to Pure  to edit your publications. Log in to Personal Page Publication Selection tool  to manage the visibility of your publications on this list.
  • No ancillary activities

edit contact information edit tabs