Amsterdam School of Communication Research / ASCoR

S. Bernritter and S. Boerman receive Best Paper Award at ICORIA 2016

1 August 2016

The paper ‘How Modality and Explicitness of Disclosures of Sponsored Branded Online Video Content Affect Consumers’ Online Brand Engagement’ that is co-authored by Stefan Bernritter, Somaiya Tabibi, and Sophie Boerman received the Best Paper Award at this year’s International Conference on Research in Advertising (ICORIA).

Published by  ASCoR