## Two Distinguished Lectures on Digital Big Data and (Health) Communication: How Research and Practice Are Changing

01June2018 12:40 - 14:00

Lecture

Everyday life is increasingly taking place online, including health-related actions. Examples of that include posting on health-related discussion fora, the use of smart devices to track our physical activity, and even sensor-enabled clothing to register bodily movements. All of those actions leave behind a wealth of digital traces, causing an exponential growth of data. These data lead to interesting academic questions such as “What can we do with these data?” “Should we adjust our research practices to the data and the new methods of analysis?” “What role does theory have in this new situation?”

These and other questions will be addressed in two keynote lectures that are part of the fifth, half-yearly, symposium of the Amsterdam Center for Health Communication (ACHC) and RPA Communication:

• 12:40- 13:10: Keynote 1: Prof. Dhavan V. Shah: “Digital Traces and Social Ties: How Computational Social Science is Transforming Communication Research”
• 13:10- 13:40: Keynote 2: Prof. Conrad S. Tucker: “From Data to Knowledge: Leveraging the Power of Big Data and Machine Learning in Healthcare”.
• 13:40-13:55: Discussion

Register: If you only wish to attend the distinguished lectures, no registration is needed. If you want to attend the symposium “Digitale (big) data en gezondheidscommunicatie: hoe onderzoek en praktijk verandert” (in Dutch) including the distinguished lectures (in English), please register here. For the full programme of the symposium click here.

Prof. Dhavan V. Shah

### First lecture: Prof. Dhavan V. Shah

Digital Traces and Social Ties: How Computational Social Science is Transforming Communication Research

This talk examines the growing role of social and digital media in communication research, arguing that the turn toward computational social science is transforming this work through increased attention to digital trace and electronic text data.  This is certainly true for work connecting communication and health management, especially as it relates to chronic care of long-term diseases such as cancer and addiction.

The framework for research shared in this talk emphasizes the role of networks, the effects of expression, and the power of text in addressing pressing social concerns and communication questions. Examples will be drawn from data collected through multiple NIH-funded studies of health technology to point to larger conclusions about the intersection of “big data,” communication technologies, and changing research and industry practices around health management.

#### Biography

Dhavan V. Shah is the Louis A. & Mary E. Maier-Bascom Professor at the University of Wisconsin, where he is Director of the Mass Communication Research Center (MCRC) and Scientific Director in the Center for Health Enhancement System Studies (CHESS).

Shah’s research focuses on communication influence on social judgments, civic engagement, and health support. He has developed three major lines of inquiry: (1) the influence of message framing and processing on decision-making and opinion formation; (2) the capacity of mass and interpersonal communication, especially online communication, to encourage civic and political participation; and (3) the effects of computer-mediated interactions, particularly the expression of social support, on the management of cancer, aging, and addiction.

### The lectures take place in REC C10.20 (common room)

• #### Roeterseilandcampus - building B/C/D (entrance B/C)

Nieuwe Achtergracht 166 | 1018 WV Amsterdam
Building B: +31 (0)20 525 5340 | Building C: +31 (0)20 525 5470

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