Amsterdam School of Communication Research / ASCoR

Media Exposure Decisions in the Digital Age

19Apr2017 15:30 - 17:00


Research Priority Area Communication lecture by Dr Natalie (Talia) Stroud (University of Texas at Austin) on two types of media exposure.


This talk will focus on two types of media exposure: (1) incidental exposure, or encountering news when one is not interested in news, and (2) partisan selective exposure, the preference for likeminded partisan media. Dr. Stroud will discuss the prevalence, antecedents, and consequences of these news selection patterns. The talk will conclude by analyzing research on encouraging greater news engagement.

About Natalie (Talia) Jomini Stroud

Ph.D., Annenberg School for Communication, University of Pennsylvania, currently an Associate Professor of Communication Studies and Assistant Director of Research at the Annette Strauss Institute for Civic Life at the University of Texas at Austin.

Since 2012, Stroud has directed the grant-funded Engaging News Project, which examines commercially-viable and democratically-beneficial ways of improving online news coverage. In 2014-15, she was a fellow at the Center for the Study of Democratic Politics at Princeton University.

Stroud is interested in how the media affect our political behaviors and attitudes and how our political behaviors and attitudes affect our media use. Her book, Niche News: The Politics of News Choice (Oxford University Press) explores the causes, consequences, and prevalence of partisan selective exposure, the preference for like-minded political information. Niche News received the International Communication Association's Outstanding Book Award. Her research has appeared in Political Communication, Journal of Communication, Political Behavior, Public Opinion Quarterly, Journal of Computer-Mediated Communication, and the International Journal of Public Opinion Research.


If you plan to come, please register by sending an e-mail to

Location: Roeterseiland Campus, room C10.20

  • Roeterseilandcampus - gebouw B/C/D (ingang B/C)

    Nieuwe Achtergracht 166 | 1018 WV Amsterdam
    Receptie B: 525 5340 Receptie C: 525 5470

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Published by  ASCoR